Claudia Maris Bové

• Manage client and account relations for top-producing agent teams across the country with a focus on strategic marketing support.
• Provide project management expertise to ensure client and company goals are met in a timely manner and participating parties are performing their responsibilities.
• Offer strategic support and guidance to clients, leveraging market insights and industry trends to optimize marketing strategies and drive results.
• Maintain clear and consistent communication with clients and internal teams, ensuring alignment and effective implementation of marketing initiatives.
• Utilize instructional design, adult learning principles, and innovation strategies in the conception, design, and development of instructor-led and self paced training experiences focused on marketing fundamentals in relation to the real estate industry.
• Successfully manage the implementation of 18 quarterly in-office workshops nationwide, including the creation of a 10-step pre-launch marketing campaign, end-to-end process management, and post-event instructions. 
• Diligently proofread all marketing materials and communications, ensuring accuracy and professionalism in all client-facing content.

• Developed and executed strategic multi-channel marketing plans tailored to individual client needs and budgets, resulting in increased brand visibility and customer engagement.
• Manage design team creative executions and brand copy for upcoming luxury campaigns.
• Coordinated and communicated with internal and external stakeholders to ensure timely delivery of projects and associated materials.
• Manage and lead advertising and brand development opportunities consisting of conceptualization, direction of content messaging, vendor relations, campaign presentation and execution with participating clients.
• Committee lead responsible for developing our internal regional website, a centralized business resource hub. Manage 4 regional departmental committee members and increased website visits by 94% in the first year.
• Directed brand development and project management for two regional initiatives, including high-touch vendor and client management, website site mapping, content creation, and marketing campaign ideation and implementation. Resulted in over 2.4 million ad views and significant brand exposure.
  

• Implemented multi-channel brand and marketing strategies to bolster sales initiatives across three go-to-market offerings.
• Executed six long-term communication strategies for specific target audience groups consisting of content creation, audience milestone calendars, digital campaigns, and account-based marketing efforts.
• Created an Automated Lifecycle Stage Conversion System that converts prospects to customers and drives continuous engagement by moving contacts down a funnel dependent on their buyer personas, lead scores, and contact properties in HubSpot.

• Implemented multi-channel brand and marketing strategies to promote launch of new company.
• Provided project management and vendor relations expertise to develop a new app.
• Implemented an automated user journey experience by integrating our CRM funnel with HubSpot software.
• Collaborated with cross-functional teams to create compelling content and collateral, including website copy, social media posts, and email campaigns, resulting in a consistent and cohesive brand message.

• Collaborated directly with business owners and agencies to provide creative solutions and consulting services that assisted in client brand development.
• Improved business performance for clients through comprehensive branding and marketing consultation, strategy development, and execution.
• New development and retention success through client relations and management.
  

Key Roles:

• Creative Director | DFS Creative Concepts: Lead Designer for all creative print, web, social media, and marketing collateral projects.
• PR Team | Highlands Food & Wine Festival: Assisted in media correspondence through on-site media relations, press releases and email communication efforts.

• Enabled the preparedness of each volunteer committee to best meet the needs of student members.
• Ideated operational improvement mechanisms to continuously improve the WIT Campus experience for students, volunteers, and the leadership team alike.

• Led all marketing efforts for WIT Campus, primarily through joint WIT and University-sponsored events.
• Facilitated event visual and written promotional content, post-event surveys, and post-event scorecards to analyze event performance and adjust future events accordingly.

University of Iowa, Tippie College of Business