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Customer obsessed organic leader, accomplished retail strategist, specialized in sourcing, commercial acquisition and high-velocity sales conversion.  Recognized for generating incremental revenue opportunities all executed using data and logic-based decision making.

Work experience

Nov 2020Present

Performance Designed Products, LLC

National Account Manager
  • Responsible for leading Walmart global account strategy and execution, our largest active customer  including Walmart US, Walmart Canada and the channel.
  • Analyze industry & customer data plus collaborative forecasts,  to exceed budgets ensuring alignment with internal demand planning, customers and the company’s fiscal year targets. 
  • Research, define, and present product launch go-to-market plans to executives and key decisions makers, strategically curating custom assortments and exclusive retail activations.
  • Manage a significant annual P&L to efficiently grow business, evaluate promotional performance through promotional coop programs, displays & demos and trade shows.
Feb 2020Oct 2020

Certus Motus, LLC

Independant Business Development, Sales & Consulting

Responsible for major retail account management, including identifying strategic objectives and key actions, defining growth targets, and optimizing results of the sales campaign for clients.

  • Supervise as primary service conduit for existing accounts with oversight of product curation, forecasted P&L impact, order processing and marketing activation support required to adapt.
  • Direct liaison for 6 clients at retailers such as Target, Best Buy, Kroger, Hot Topic and Kohl's. 
  • Establish new accounts with detailed research, financial planning and partnership alignment.
Jan 2017Nov 2019

GameStop, Inc

Director of Merchandising - Toys & Apparel

Revenue of $440M via a 13-person team with a durable leadership philosophy of resilient problem solving and accountability.  Global continuity lead for licensing and product development. 

  • FY18 revenue growth +26% YOY / +13% inventory turns.  FY17 growth +36% / +16% in turn.
  • Leverage entertainment & gaming industry experience to maximize vertical integration and productivity of emerging consumer trends to diversify enterprise from physical software. 
  • Directed the cross-functional efforts for GameStop & ThinkGeek stores, defining the go-to-market strategies including the  business plans, assortment modeling, logistics, and training.
  • Produce global quarterly business reviews, initiate department succession plans and manage category P&L while executing buying psychology through process implementation.
Jul 2011Dec 2016

GameStop, Inc

Senior Merchant - Consumer Electronics, Accessories & VR

Category management for all video game, consumer electronics in excess of $680M. Decision maker in prominent relationships Microsoft, Sony, Samsung, Google, HTC/Valve & Nintendo. 

  • Recruited an experienced purchasing infrastructure of 3 reports and implemented a “team-based” management style defining monthly, quarterly task rotations to improve consistency.
  • Created annual $10M+ vendor MDF contribution program by designing comprehensive in-store & online marketing campaigns focused on preorder and buy/sell/trade.
  • Oversaw an extensive 2 tier China direct private label OEM video game accessory assortment to over $55M in annual sales including $20M in product definition exclusives.
Nov 2005Jul 2011

GameStop, Inc

Merchant - Accessories, New & Refurbished

Managed $420M plan for all video game accessories.  Core competencies in five distinct areas; Assortment Planning, Purchasing, Web Content, Marketing and Customer Service. 

  • Launched new social gaming categories such as Guitar Hero and RockBand. Directly supervised the dominate growth of this genre to a record $280M in fiscal sales.
  • Drove Xbox Live year over year digital sales growth of more than 50% for 4 consecutive fiscal years, and transitioned business to Point of Sale commission model.