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Work experience

2017Current
Effectv - Jacksonville, FL

Advanced Platforms - OTT/CTV/Digital Media Sales

High-performing Video and Advanced TV ad sales professional responsible for North Florida markets, partnering with sales teams and business partners to drive revenue across digital and advanced advertising solutions.

  • Coach and guide sales teams through training on latest media products and releases
  • Collaborate with sales leadership on client strategies and cross-platform campaign execution
  • Driving revenue growth through strategic solution development and client interaction
  • Develop tactical campaign integrations for effective advertising campaigns 
  • Through education and coaching both sales team and client-facing presentations, achieved 20+% incremental revenue growth in Advanced TV/video solutions that include products in VOD, OTT, CTV, Live Streaming and digital video
20102017
The Cross Agency - Jacksonville, FL - (a Cadent TV company)

Director, Digital Media

  • Contributed to custom internal attribution models for performance-based TV & digital
    campaigns for various national advertisers.
  • Accounts include: Credit Karma, American Advisors Group, Flipp, 23andMe,
    RING, Arriva Medical, SodaStream with combined annual media budgets exceeding
    $100M
  • Grew digital media revenue by 900%
  • Helped increase website subscriber base by 3,000+% for personal finance company
  • Grew digital media department by adding new service offerings, skilled hires and
    developing relationships with leading-edge ad tech providers.
  • Developed customized KPI's including minute-by-minute attribution, web-based behavioral
    tracking and the associated costs ("Cost-per's") for campaign optimization across TV
    and digital channels
  • Developed digital ad monetization & sales platform for Programming Insider (formerly TV
    Media Insights)
20062009
AdVieux, Jacksonville, FL

Director of Marketing, Mobile

Director of Marketing, Mobile AdVieux-Jacksonville, FL Establish, implement and measure the effectiveness of Mobile program initiatives to drive awareness and adoption for the Mobile products and services. This includes but not limited to SMS and QR codes Coordinate with other cross-company Mobile professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified vision in the mobile space Continually improving mobile KPIs through methodical A/B tests and campaign data analysis, and develop a focus for the organization on a few key, most efficacious mobile marketing tactics

Education

19972001
Savannah College of Art & Design (ATL Campus)

BACHELOR'S DEGREE

Degree Focus: Digital Communications

Tools

Google Analytics

Multi-purpose use for various applications including but not limited to UX/UI optimizations, media performance, competitive spend and ROAS.

GfK MRI

Consumer survey research database utilized for consumer profiling and purchase behaviors. Used as part of media planning and buying strategy.

Tableau

Data visualization platform I use for identifying sales activity, raking by market, coaching opportunities, and more.

Pathmatics

Competitive research tool I used for identifying digital spend on various DSP, SSP and exchange activity and how investments were weighted by source.

Adobe Analytics

Multiple uses for a centralized client reporting platform on various media types combining data-sets from e-commerce sales & inventory, media performance and
website activity.

TV Squared

Preferred platform chosen for attribution cross-reference redundancy in agency account campaigns. Now being used for Effectv's Instant IMPACT solution.

The Trade Desk

Used for agency media placement, targeting, optimization and reporting.

Comscore

Utilized for research, trends in media consumption and cross-channel ideation for campaign execution.

Core Competencies

  • Avid Learner
  • Brevity
  • Integrity
  • Project Management
  • Media Measurement & Attribution
  • Career-focused
  • Problem Solver
  • Inquisitive
  • Flexible
  • Excel Under Pressure
  • Communication
  • Patience
  • TV & Digital Marketing
  • Teamwork
  • Data Analysis

Professional Endorsements

Amy Parrish - Advanced Platforms Sales Manager at Effectv

"Colin is an advanced, forward thinking visionary with impeccable knowledge and vision. His understanding of the space is stellar. I leaned on Colin for honest assessment. He is tirelessly driven by knowledge of the space and utilizing this understanding to the advantage of company and client alike."

Austin Van Horn - Senior Account Manager, The Cross Agency

"Working with Colin was a terrific experience. We collaborated to successfully design and execute integrated TV and digital media campaigns that grew clients sales revenues in double and triple digits. Colin's knowledge of leading edge digital ad platforms, methods, strategies, and use of analytics made a measurable impact. One of his many strengths is being able to convey complex strategies in a way that can be understood by all. This made the relationships with clients stronger by giving them confidence in our ability to deliver results."

Matthew Britt - Marketing Manager / Creative Manger

"I first contracted with Colin for a video project we were working on with a client, who had already invested time and money into "doing it themselves". The project was a mess, and we were under a tight deadline to fix it. Colin came in, looked over what we had, came up with an idea and a plan of action to make it work - all within our budget and time frame. The client was very impressed and very happy.

I have since worked with Colin on a number of projects, and each time it has been a wonderful experience. His knowledge and expertise on what he is working on is always a breath of fresh air. He truly cares about each project, and makes sure it is done right - no matter how many times the client changes their mind.

Always creative and thinking out-of-the-box, Colin is always great to brainstorm with. His ideas are sound, and he presents them a way that are easily understood by each person involved in the project.

I highly recommend Colin for any creative project....he won't let you down."

Christy Sappenfield - Special Assistant at U.S. Department of State

"A consummate professional, Colin's personal ethic is reflected in his work, as his projects are completed in a timely fashion and with great attention to detail. From conception to execution, he produces first-class creative solutions for clients across a variety of industries. I have come to know Colin through his work on behalf of Pensive Crow over the past few years. I recommend his services to anyone wishing to create, improve or altogether change their corporate image, launch an advertising campaign or to promote an event."

Jim Pieretti - Manager of Marketing & Production Services - MarineMax

"Colin is a dynamic business leader and creative professional. As an entrepreneur he has a high level of business savvy and drive. As a creative professional he is committed to developing high-caliber creative works and communications strategies. Colin always remains on the cutting edge of developing and emerging technologies, and knows how to leverage them to differentiate his company and provide extra value to his clients."

Noah Jones - Vice President, TV Literary & Packaging - Gersh
"I know Colin through Pensive Crow, his post production company. He provides an
exceptional level of skill and inventiveness. I've worked with him on several projects,
ranging from small, quick jobs to more extensive projects - and in each case, the projects ended up better as a result of Colin's input."

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Skills

Additional tools

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  • DoubleClick Manager (DCM)
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  • Operative
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  • AdRoll
  • SimilarWeb