Collette Williams

• Retain and drive incremental revenue for assigned Fortune 100 global clients, ensuring client satisfaction and retention.
• Manage the overall strategy, expansion, and retention of AMEX GBT M&E's top 10 clients, contributing to an overall revenue of $3M.
• Co-created and managed a "loan out program" of dedicated staff for a client, resulting in a $1M client savings over 16 months while maintaining corporate revenue.
• Achieved overall client CSAT scores of 98%, surpassing industry best-in-class scores by 3%.
• Developed and led the 1st Strategic Account Manager (SAM) Training Program, with over 30% of attendees transitioning into SAM roles within GBT. This 9-month program addressed both hard and soft business skills and has been adopted by other divisions within the M&E division.
• Successfully implemented a Fortune 20 global account within 30 days, without any lost business, exceeding the industry standard of 90 days.
• Invited as a panel speaker for CVENT 2022 Connect, sharing insights on client and attendee personals in a post-pandemic environment.
• Acted as a consultant to the AMEX GBT M&E strategic team, providing key insights and representing the voice of the client in the review of pre go-to-market marketing materials and leadership presentations.

• Successfully managed and oversaw the overall operations of the COVID-19 Vaccination MegaSite at the Salt Palace Convention Center, ensuring efficient and effective vaccination processes on behalf of Salt Lake County and the Utah Department of Health.
• Implemented strategic management strategies that resulted in a daily vaccination volume of 3,000, effectively meeting the community's vaccination needs.
• Developed and maintained comprehensive reporting systems, providing accurate and timely data to stakeholders and facilitating informed decision-making.
• Collaborated with a diverse team of healthcare professionals and support staff, coordinating their tasks and ensuring smooth daily operations.
• Implemented process improvements to enhance operational efficiency, resulting in streamlined workflows and reduced wait times for vaccine recipients.
• Maintained clear and concise communication with stakeholders, including Salt Lake County and the Utah Department of Health, providing regular updates on vaccination progress and addressing any concerns or issues.
• Ensured compliance with all relevant health and safety regulations, maintaining a safe and secure environment for both staff and vaccine recipients.
• Diligently proofread all reports and documentation, ensuring accuracy and professionalism in all communications.

Oversee event marketing strategy and logistics, including the annual design of a digital and in-person event marketing strategy aligned to corporate goals. Focus on event profit margins and revenue, sales lead generation, new product launches, client education and retention, trade shows, and increased employee engagement.

• Led team that designed & implemented digital strategic event awareness campaign producing +5% in increased event profit to achieve goal of $4.5M in event revenue.

• Redesigned event marketing strategy delivering 50% increase in registrations, 52% increase in attendance and 25% increase in total qualified event leads.

• Transitioned all live events to digital without business interruptions or negative customer impact. Established virtual marketing event protocols and standards for pre, during and post event.
• Revised and re-aligned event strategy to support sales business model, including a shift from national to regional business model. Key areas of focus: employee events, client events, tradeshows, speakers' forums, webinars and customer conference.

• Renegotiated event technology supplier contract delivering a 12% annual savings over a three-year term.
• Restructured event department to provide more skill growth opportunities and succession plan which delivered +12% higher employee engagement scores.

Strategic ownership of multi-national Strategic Meeting Management (SMM) and Meeting & Event (M&E) accounts in the medical device, automotive, petrochemical, technology and consumer goods business sectors. Skilled in global operations, strategic planning and execution, compliance reporting, change management and SMM Solutions.

Additional information available on request.

Worked in concert with Director, Corporate Travel and Meetings and external
suppliers to design global strategic meeting management program. Design
elements included: Implementation plan, supplier ROI, workflow processes, staffing models, contract templates, and event technology solutions.

Additional information available on request.

Managed team of direct & cross functional teams to support strategic and tactical initiatives for all meetings, events & event marketing
initiatives. Responsibilities include: domestic & international sales
meetings, incentive travel programs, client facing events, industry events, trade show events, executive management meetings, C-Level meetings & sponsorship events with PGA Hall of Fame Members.

Additional information available on request.

Devised and executed strategic event marketing plans for all sub-prime
lending employee, client & potential client events; established and managed budgets, tracked and reported results/ROI and ROO for all events and business-to-business targets. Also responsible for customer acquisition, retention, loyalty and cross-sell marketing strategies for Wholesale Sub-Prime and Correspondent Lending.

Additional information available on request.

Strategic Communications

University of Utah College of Humanities
Certificate: Integrated Marketing Communication  (2019 - 2019)

University of Utah - David Eccles School of Business
MBA Essentials 

National University
BA, English Literature