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Dynamic and multi-talented business strategist and analyst offering over 5 years of experience in driving recruiting and retention initiatives leveraging a distinguished entrepreneurial background. Adept at successfully executing transition efforts while fostering positive team and stakeholder relations. Experience includes utilizing technology and human resources effectively to achieve desired outcomes. Practiced in evaluating processes and procedures and making recommendations on efficiency and operational improvements that positively impact the bottom line.


  • Leadership
  • Client Support & Satisfaction
  • Strategic Planning & Analysis
  • Consumer Insights
  • Statistics
  • Technical Research & Testing
  • Portfolio Management
  • Communication
  • Project Management
  • Consulting
  • Operations & Logistics
  • Market/Industry Research
  • SPSS
  • Wincross
  • Microsoft Office

Work experience


Associate Strategist

  • Advise top 10 Pharmaceutical Marketing Executives on strategic brand issues to drive growth through the use of differentiated marketing strategies in both new and saturated markets.
  • Led qualitative research teams worldwide to support an over $800M women’s health brand portfolio; created online, in-facility and telephone guides and oversaw analysis of over 400 respondents.
  • Co-created a holistic emotional journey encompassing all stakeholders; used drivers and barriers to identify opportunities for a transformational brand re-launch.
  • Supported sell in of two add-on projects; yielded an increase in revenue by 12.5% and drove creation of a 2015 national awareness campaign.
  • Established strategic partnerships with a pharmaceutical company within the tropical disease space; developed and executed foundational research and message testing for a Phase III tropical disease vaccine.
  • Manage research in developing markets to identify governance critical to physician prescribing behavior and barriers to vaccination; leads to greater company awareness and messaging that is carried through to pilot launch.
  • Led qualitative segmentation to identify the characteristics that help make HHD clinics/programs successful; informed the creation of best practices for high-prescribing HHD physicians around the world.
  • Presented on creative work and project approach at three company meetings.
  • Participated in the Interaction Champion Strategic Committee, Social Committee and Product Innovation Subcommittee.
  • Promoted to Associate Strategist in April 2014; also received the Publicis Spirit Award for outstanding contribution to project work.



Bachelor of Science

University of Toronto

Economics and Psychology, with Honors