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Work experience

Feb 2012Present

Director, CRM Solutions

Adxstudio Inc.

Oversee the services delivery team in the West Region, involved in developing overall team practice strategies, tactics and goals, and in establishing new technology strategies for our services team.

  • Business Analysis: define client CRM and web portal requirements and business needs through consultation, interviews, workshops and discovery meetings.
  • Architecture/Strategic Planning: application of industry best practices to achieve and align operational and strategic goals and requirements while providing a clear roadmap.
  • Project/Program Management: focused management of project timelines to ensure on-time and on-budget delivery, while maintaining effective execution of program/portfolio needs.
  • Team Management: lead, mentor and guide internal and external resources to deliver great and amazing solutions, while fostering growth, collaboration and personal development.
  • Training/Consulting: development and delivery of custom and structured end-user and admin training, providing significant value and client self-sufficiency.
  • Change Management: analysis, planning, communication, and execution for not only the need for change but also the capacity for change for individuals, teams, groups, and various stakeholders.

Clients served:

Capital Power · Province of Saskatchewan · Microsoft CGA Alberta · IBM · State of Florida CBRE · Servpro Canada · County of San Diego Hitachi Solutions · CLEAResult · Sunshine Village Trinidad Drilling · Rockwell Automation · Kofax Alberta Motor Association · Gibsons Energy · Guest-Tek State of California · Alberta New Home Warranty Program · Calgary Stampede

Mar 2011Feb 2012

Client Services Manager

NeoSystems Inc

Worked with clients to define their requirements and business needs, through consultation, interviews and discovery meetings. Managed our team of CRM developers to define and create specifications for custom code, data migration, reporting, and analytics requirements. Created and managed project timelines to ensure on-time and on-budget delivery, with high customer satisfaction. Conducted end-user training and knowledge transfer documentation. Managed the end-to-end customer relationships for NeoSystems. Strong focus on Microsoft Dynamics solutions (CRM/xRM).

Mar 1999Jun 2011


Inspirion Digital Consulting Inc.

Worked with our clients to increase productivity, improve relationships, and expand their business development. Accomplished with Business Process Analysis, Strategic Development, CRM/Software/IT Implementation, and effective Administrative and End User Training. My role also included our business development, proposal creation and presentation, project implementation and management, and training development and delivery. Internally I was responsible for the strategic direction of the company, budgeting, and staffing/sub-contractor management including training and coaching.

Oct 2006May 2008

President (Volunteer)

Evanston-Creekside Community Association

Helped launch and form brand new community association. I played a key role in helping shape our bylaws, policies, and procedures. I led ECCA to achieve rapid growth in the first year, and achieved significant profitability in the first year as well. Moderated and chaired board meetings, and ran 2 successful AGMs.

May 1997Mar 1999


Comtec Multimedia

Created marketing and communications improvements through the use of New Media including: CD, Internet, Print on Demand, and Sales Force Automation. I was the Top Canadian Performer for 1998, facilitated the development of an Integrated Marketing Information Solution over $150,000, and assisted in the application of 1-to-1 Marketing and Customer Intimacy models for business improvement. I also accepted several requests to speak to Marketing and Communications Associations about New Media/Ecommerce.

May 1994Aug 1996

Marketing Consultant/financial Administrator

Fitness Exposure Ltd./Cheque Free Corporation

I was responsible for generating revenues of $300,000 through marketing campaigns and small business consulting. I also created and implemented a database tracking systems for marketing promotions. My other responsibilities included coordinating timely and accurate processing of 8000+ payments per month, developing Interactive Marketing Brochures on disk, for use in marketing and sales presentations, and the national distribution of $200,000+ per month in collected electronic payments.



Bachelor of Commerce, Business, Marketing

The University of Calgary

Elected Valedictorian of Management Graduating Class of 1994


  • March 2015: Microsoft Dynamics CRM 2013 Customization and Configuration
  • October 2014: Microsoft Dynamics CRM 2013 Applications
  • Sept 2011: Microsoft Certified Technology Specialist - Dynamics - CRM 2011 Applications
  • Currently pursuing additional CRM certification.

Awards and Recognitions

  • 2014 – Microsoft Dynamics President’s Club (Adxstudio)
  • 2014 – Microsoft Dynamics Regional Partner of the Year, Canada (Adxstudio)
  • 2012 – Microsoft U.S State & Local Government Rising Star Partner of the Year (Adxstudio)
  • 2009 – Highest Sales MaxMobile (BB CRM App) - Maximizer Worldwide Partner Channel (Inspirion)
  • 2003 – Best Newcomer - Maximizer Partner Channel (Inspirion)