James Craddock

As a called Pastor, my influence is transparency while my strengths lie in productivity and progress through system efficiency.  The Lord guides my preaching, teaching and reaching through the gifts, talents and experiences he's given me. He will do the same for you simply by aligning yourself with Him around those you were called to serve in love. 

Launching experimental and innovative strategies to build Web 3 communities,  using governance/ social tokens and NFT's.

Non-Profit Record Label; offering services from songwriting all the way through production, mixing, mastering, distribution, and promotion. 

4DStory promotes Web 3 businesses through the power of fictional storytelling, using my own proprietary Personaware™ and Story Integrated Marketing.®

Responsible for coordinating all orchestra and chorus concerts, advertising, donor interaction, media development, and on-stage presentations.

Key Difference Media is a Content Marketing company with leading strategies and massive manpower to help create an Omniscient presence across the Internet.

With a team of 350 designers, editors and marketers we have the ability to dominate social searches and up to the first 5 pages of Google Search Results,

We repurpose content into branded assets, formatted for each social media channel and appended with a Call To Action, driving warm leads into a sales funnel.

★ Multi-channel marketing with an emphasis on social media, email marketing, copywriting, brand development, graphic design, print marketing, website management, community outreach, event marketing, copywriting, story and content strategy.

•       Managed website development projects
•       Created and pitched campaigns to clients
•       Built and managed campaigns in Infusionsoft
•       Maintained client relationships
•       Create and monitor social media ad campaigns

•       Responsible for developing new broker accounts
•       Processed mortgage applications
•       Managed closing process

Accountable to Operations Manager and Branch Manager for reliability and responsiveness of broker service representatives while developing computer-based tools for maintaining department systems, supporting incentive programs, handling disciplinary problems, hiring and firing representatives, and motivating staff.

•       Accountable to the Merchandising V.P. for building analysis tools with MS Access and Excel by interfacing with data on an AS400 platform to optimize POG's and analyze existing inventory/ sales objectives.
•       Build custom databases tools for interdepartmental efficiency strategies.
•       Developed POG performance tool and product substitution forecast tool.
•       Develop Category Manager interfaces for business cell interactivity.
•       Develop and maintain attributes database for customer segmentation.
•       Designed industry-first, custom inventory multiples program, designed to maintain inventory levels
•       Logarithmically concurrent with anticipated forecasts.
•       Developed tools to parse underachieving products and systematically redistribute them throughout the chain based on store volume and greatest sales potential.
•       Decreased inventory levels by $50 mil through dog SKU analysis.

•       Accountable to the buying team for the advertising, marketing, and merchandising of goods in the retail market through a store chain of more than 350 outlets. Responsible for department sales & margin goals.
•       Negotiate marketing packages totaling up to 3 million dollars in sales
•       Compose weekly advertisements for publications including magazines, flyers, and newsletters
•       Support marketing initiatives by assisting in maintaining stock levels and fill-rates at optimal levels
•       Promoted to Assistant Category Manager within 1 year
•       Promoted to Assortment Planning Analyst within 2 years

•       Small privately-owned wholesale electronics distributor- Responsible for sales growth by managing employees through motivational promotions, product & sales training.
•       Generated 1.6 million dollars in overall annual sales surpassing a $350,000 sales goal
•       Exceeded average profitability of 3O% with an impressive 42% ' 50% profitability
•       Launched highly effective sales strategy through careful competitive analysis
•       Managed 22 employees: inside/outside sales, customer service, warehouse, purchasing, A/P, HR
•       Developed an incentive program for non-sales employees based on the achievement of shipping goals
•       Ensured adequate inventory, prompt response to quotes, & technical advice to the sales force
•       Integrated multiple departments and cross-trained employees resulting in improved efficiency

- Factory Representative and Sales Engineering firm with 12 million dollars in annual sales in the electromechanical reed switch & relay industry- Managed  multi-million dollar accounts and developed new territories. Directly represented a dozen vendors with approximately 30-40 accounts each, Managed and trained sales forces for each vendor totaling 150 representatives. Customer base included large clients such as: SOLECTRON, 3COM, HP, TANDEM COMPUTERS, APPLE, CISCO.

-Private wholesale distributor of electronic components to Silicon-Valley OEMs and turnkey companies
•       Managed field and inside sales representatives to produce top sales results.
•       Performed consistently by booking $125,000 in monthly sales, exceeding the minimum $45,000
•       Focused on large vendor direct orders, 10 times larger than a typical distributor order
•       Transformed a non-existing territory to a highly profitable territory with 100 accounts
•       Established relationships with new and upcoming accounts supplying technology to growth markets
              Promoted to Sales Manager from Field Sales Engineer within a l-year period

Maintained squadron readiness through the ground maintenance of all electronic systems aboard the P-3 Orion Submarine Hunter Aircraft as well as training with US Navy SEAL's as a candidate of BUDS in Coronado, CA.

Received commendations at squadron level as well as personal and am a veteran of the Gulf War; Operation Desert Storm.

Theology degree with an emphasis on Servant Leadership

General Studies, lots of writing, public speaking and critical thinking courses.  Some business and contract law classes.

Team building, stress management, mental control, physical readiness, pain distribution, problem resolution and overcoming obstacles

The Navy's "A" School surpasses the equivalence of an associates degree in basic electronics.  Nav Comm school teaches how to troubleshoot navigation and communication systems in military aircraft and vessels. Additional in-squadron computer training equated to a Bachelors degree in Computer Science.

Oldham County High School in Kentucky

This stuff is mind-blowing James. You've done so much with what you've had to work with. This will will evolve into a spectacular platform. I really believe we have the pieces coming together to build a grand enterprise. Thank you for all of this and for teaming up with me to help carry this down the field. Let's get that touchdown. Holy cow.

"You are the real deal Mr. Craddock."

"Stick with James, he's a Rainmaker." -David T. Fagan, Co-Author of "Guerrilla Rainmakers" with Jay Conrad Levinson

"The choice to hire James Craddock was one of the better decisions of my business career. From the moment I brought him on, until the completion of the project, James was a pleasure to work with. He always pushed me beyond my own perceived limitations, gave me creative and innovative solutions to various problems, was a quick thinker, and a wise council. I have no hesitations in recommending him, and would be eager to work with him again."

As the Scoutmaster of Troop 60, I have grown the Troop from 4 to 20 Scouts and their families, managing all the planning, training, and motivation of each Scout. I also founded the region's first girl troop and their leaders in 2019.

An immersive one week course in the art of presenting yourself as an Expert to the world through Books, a Web Presence, Seminars and Video.