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Summary

Transformative Executive | Strategic Growth Advisor | Resilient Client Centric Leader

Trusted by C-level leaders to unlock growth, challenge the status quo, and deliver lasting impact. Combines deep business insight with empathy, innovation and a relentless drive for continuous improvement

Accomplishments

  • Revitalised a global healthcare provider relationship, driving 50% revenue growth for HPE through strategic partnerships.
  • Led the $200m FSI pursuit at HPE, securing a major contract.
  • Promoted to Group VP at Atos in 18 months, achieving 70% revenue growth through results-driven leadership.
  • Secured a multi-year $5M Joint-Go-To-Market and IT Transformation agreement at Atos for a leading Airport operator, enabling them to achieve ‘’Best Digital Airport’’.
  • Spearheaded a $1.2M Services engagement at Salesforce reintroducing Professional Services to a global healthcare technology company.

Career Experience

Growth Strategist

2025 Present
Strategos Amsterdam, Netherlands - Interim
  • Partnering with forward-looking leaders to drive business reinvention and unlock sustainable growth - by embedding innovation as a repeatable capability, not a one-off initiative.
  • Supporting clients across sectors to challenge entrenched thinking, uncover unconventional opportunities, and build innovation systems that scale, delivering measurable, long-term value.

RVP, Client Partner EMEA North

2022 2024
Salesforce B.V Amsterdam, Netherlands

Pioneered the Client Partner role for EMEA North in Professional Services, driving strategic client transformations.

  • Delivered a transformational CEO plan resulting in a cumulative $300M increase in EBITDA over 3 years, a $25M annual cost reduction, and improved NPS for both employees and customers.
  • Shifted multiple client relationships from an IT-focused to trusted business partnerships within 3 months, aligning with client's strategic goals.
  • Established trusted advisor relationships with C-level executives across multiple client organisations.

Global Vice-President

2019 2022
Atos B.V, Amsterdam, Netherlands

Healthcare & Life Sciences Leadership Team Member, 2020 | Global Client Executive Partner, 2019

  • Led a €50M healthcare account, surpassing revenue targets by 15% and driving a 35% operational efficiency improvement.
  • Developed strategic go-to-market plans, securing high-value contracts, including the first €1m HealthSuite platform and a €5M contract with a global airport and spearheaded a JGTM for the world's first all-language information kiosk.
  • Boosted operating margins by 14% (€8.6 million improvement) through collaboration on an optimized staffing model and strategic acquisitions.

Global Services Executive

2017 2019
Microsoft B.V., Amsterdam, Netherlands
  • Partnered with C-suite leaders to craft tailored digital transformation strategies, driving 10% revenue growth for key clients.
  • Increased Microsoft's services share of wallet by 150%, securing an additional €1.2 million in annual revenues.
  • Negotiated, retained and increased a €750k global services contract, strengthening strategic account positioning.

Associate Director Technology PRD Gallia

2016 2017
Accenture B.V., Amsterdam, Netherlands
  • Led high-impact technology and outsourcing engagements, aligning digital initiatives to C-suite business priorities across the financial sector.
  • Secured a €3M strategic services deal, expanding Accenture’s presence and deepening partner ecosystem collaboration.
  • Designed a one-page Business Value Framework that translated complex IT solutions into executive language unlocking C-level access and accelerating decision-making.

Global Account Manager – Philips Account | Technology Services Global Account Client Manager

2012 2016
Hewlett Packard Enterprise, Amsterdam, Netherlands and Bracknell, UK
  • Led global client relationships and engagement for Royal Philips, positioned HPE as a strategic innovation partner and drove cross-portfolio growth across Enterprise Group and OneHP.
  • Co-created a go-to-market strategy with the EVP for IoT & Cloud, launching HANA-as-a-Service and other breakthrough offerings.
  • Re-established executive trust and secured Strategic Supplier status by improving NPS year-over-year through a client-obsessed, customer-centric delivery model.
  • Closed the accounts largest software deal €8M, managing full P&L ownership and expanding wallet share through trusted advisory and consistent value delivery.

Additional Experience

Services Principal WW Strategic Pursuit

20092012
Hewlett Packard Ltd, UK

UK & I Managed Services Consultan

20062009
Hewlett Packard Ltd, UK

Hobbies; beyond the boardroom

  • Ultra-Marathon Running: I've conquered the gruelling Marathon Des Sables (MDS) 4 times; 2017, 2018, 2023 & 2025 and pushed my limits further in the Ultra-X Jordan 2022 & 2024.
  • Overcoming Adversity: My personal journey as the world's first resuscitated person to complete four MDS races & two Ultra-X Jordan, exemplifies resilience & unwavering determination. My story of surviving a heart attack, being resuscitated and returning to ultramarathon running is chronicled in my book, "Die Another Day." fuels my commitment to fostering a culture of perseverance and growth within my teams. It's a testament to the power of human potential and serves as a source of inspiration for myself & those around me.
  • Motivational Speaker & Coach: Sharing my experiences, to inspire others to live healthier and happier lives through motivational speaking, mentoring, and health & wellness coaching. My "attitude of gratitude" approach has resonated with global clients like Philips, Salesforce, Caterpillar, and Elekta.

Expertise

Executive Partnerships
10
Human-Centered Transformation
10
Strategic Growth
10
Innovation and Change Leadership
10
Purpose-Driven Communications
10
Trusted C-Suite Advisor
10
Client and Stakeholder Success
10

Professional Learning & Development

Leadership & Strategy:
  • London Business School, New Ways of Working in an AI World, (2025) & Agile Organizations: Strategies for Business, (2025)
  • The Science of Change, Kotter training (2024)
  • Oxford Executive Leadership Programme, Saïd Business School, University of Oxford (2024) score 99.5%
  • The Client Advisor Masterclass Series, Andrew Sobel Learning Academy (2024)
  • Generative AI for Leaders, Vanderbilt University (2024)
  • Design-Led Strategy, University of Sydney Business School (2024)
  • Microsoft 365 Copilot for Leaders Specialization, Vanderbilt University (2024)
  • CANVAS Webinar Series: Business Model Innovation, INSEAD (2021)
  • HPE Licence to Practice Master Sales, rating ‘5’ awarded Top 1% achievers
Technology & Business Development:
  • AI Associate Certification Salesforce, (2024)
  • IBM Artificial Intelligence Fundamentals, (2024) & GenAI for Business Leaders 1 & 2 (2025)
  • IBM Enterprise Design Thinking Practitioner, (2024)
  • Oracle Cloud Certifications (2024): Overview, Foundations & Applications
  • AWS Partner: Business & Digital Accreditation (Amazon Web Services, 2022)
  • AWS Partner: Cloud Economics Accreditation (Amazon Web Services, 2022)
  • IE Business School, The Path to Digital Transformation, (2018)
  • Business Development Foundations, LinkedIn (2018)
  • Salesforce Ranger (2023)

Personal Details

  • British
  • Male
  • Married