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Korn Supatrabutra

Data-Driven Analyst Striving For Smarter Business Decisions Through Data

Education

2020

Master of Science in Marketing Research

Michigan State University

#1 Ranked MS in Marketing Research Degree Worldwide (Eduniversal, 2019 - 2024)
Cumulative GPA: 3.9

Project & Client Management: Conducted numerous market research projects from the ground up (design questionnaires, program surveys, oversee fielding processes, analyze and compile insights reports) to meet clients' needs throughout the course of the program

20162020

Bachelor of Arts in Marketing

Michigan State University

Major GPA: 4.0 | Cumulative GPA: 3.7

Professional Experience

March 2022Current

Research Analyst

NielsenIQ | Bangkok, Thailand
April 2021December 2021

Research & Insights Analytics Intern

NASCAR | Charlotte, NC

2020-2021 NASCAR Outstanding Intern of the Year Award Recipient
Multi-Platform Data Analytics:
Worked closely and gained hands-on experience from all 6 subdivisions within the Research & Insights team. The subdivisions are: TV Insights, Digital Insights, Social Media Insights, Sponsorship & Fan Insights, Custom Research, and Campaign Analytics. 
End-to-End Report: Analyzed data and compiled insights into an in-depth report using syndicated data sources on the power of NASCAR fandom on consumer behavior among People of Color
Fan Feedback: Programmed and reported high-level insights from a mid-season survey on avid
fans' perception of the 2021 FOX Broadcast using the proprietary NASCAR Fan Council platform
Diversity & Inclusion: Selected from a pool of over 1500+ applicants for the NASCAR Diversity Internship Program (NDIP) – the sport’s longest-running diversity initiative 

August 2019May 2020

Student Engagement and Programming Intern

Office for International Students and Scholars | Michigan State University

Survey Design and Programming: Analyzed previous years' data sets and feedback to create improved surveys and funding applications on platforms such as Qualtrics XM and Google Forms
Budget Management: Served as the initial point of contact for funding applications to ensure data accuracy; assist student organizations with budget allocation and funding process
Diversity & Inclusion: Actively promoted interactions and engagements between international students, domestic students, and the local communities through various cultural programs/events

May 2018August 2018

Park Operations Supply Chain Management Intern

Cedar Point Amusement Park | Sandusky, OH

Data Analysis: Analyzed daily scan logs from scanners throughout the park on an in-house cloud network using Excel (self-coded macro), to maximize efficiency and speed of data flow
Quality Assurance: Closely monitored and audited inventory stations throughout the park to ensure smooth operations and minimize the risks of bottlenecking and shortage during business hours
Systems Improvement: Implemented new warehousing management systems using Kanban, Lean Inventory Management, and demand forecasts to help with inventory utilization and procurement

Leadership experience

May 2016May 2020

Thai Student Association

Michigan State University

Leadership: Previously led as the President (May 2017 - May 2018) and Vice President (May 2018 - May 2020) of the association; oversee and advocate for Thai scholars and local Thai communities
"Home Away From Home": Restructured the organization and its mission statement, committing to Thai scholars' success, well-being, and engagement throughout their time at the university
Taking Initiative: Recognized the opportunity as president and worked directly with the university to become an official Registered Student Organization in 2017 laying a foundation for future success
Collaborations: Partnered with other cultural organizations to co-host events for members to connect and promote cultural exchanges between student organizations

August 2018May 2019

Global Spartan Leadership Program

Michigan State University

Cultural Ambassador: Chosen to be one of 10 international student-leaders in a highly selective program serving as a cultural ambassador promoting diversity and cultural exchange through deliverables and collaborations with student organizations and local communities
Public Speaking: Shared personal journey of growing through studying abroad in a time of global change and a newfound love for American football at the 2018 Learning Abroad Conference
Love Has No Borders: Spent a spring break by the Mexico–United States border in San Diego, CA learning through local immigrants' communities and volunteer work with the 'Border Angels'

September 2016May 2017

Floor Representative

Residential Hall Government | Michigan State University

Student Affairs: Served as a bridge between students and administration to improve living experiences; ensured and addressed appropriate solutions to residents' needs and concerns
Multicultural Communications: Collaborated closely with residents and board members from different backgrounds to achieve community's goals and common interests