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Top-performing executive specializing in digital innovation strategy, partnerships as well as building and leading software teams.  Strong expertise in identifying efficiencies and new technical product opportunities, managing large budgets and increasing profitability.  Extensive global experience spanning three continents.  Distinctly adaptive to constantly changing environments.  High emotional intelligence with the ability to take decisive action when necessary.  Wide-ranging background managing cross-functional teams with large scale integration. 

Key Executive Skills


Inspirational leadership balanced with authenticity, respect for others and the ability to build trust.  Reputation for driving teams and organizations to higher levels of performance, efficiency and growth through take-charge management.


Insight and understanding of how technology impacts the organization and how to exploit innovation, particularly in the emerging sectors of virtual and augmented reality.  Identify consumer needs and industry trends across IoT, connected vehicle, connected home and wearable technology.

Strategic Thinking

Ability to apply web thinking to tactical, operational and strategic goals.  Connect apparently unrelated circumstances, events and opportunities into an integrated plan that advances organizational objectives.

Work experience

Jun 2016Present

Global Manager - Connected Ecosystem Integration

General Motors

Responsible for all in-vehicle customer applications across the entire fleet of GM vehicles' platforms. Develop and drive the vision, architecture and technical integration for in-vehicle Virtual Assistants and Voice. Successfully built and launched 9 new in-vehicle apps Q4 of 2017. Awarded the 2017 Global Software Innovation of the Year for an industry-first application allowing production vehicles to be turned into testing hardware. Oversee the entire external partner/developer ecosystem - tools, emulators, Software Development Kits, developer outreach, STEM initiatives, certification processes and developer portals.  Defined, developed and launched GM first virtual assistant via an embedded Alexa experience.


Chief Strategist


Developed new business and revenue models in emerging technology for leading global brands and Fortune 500 companies.  Structured the partnerships, pricing and cross-functional teams in order to bring new offerings to market. Represented Vectorform at national and global levels, speaking opportunities and member organizations. Identified, evaluated and maximized trends, strategic partnerships and alliances.  Constructed a business partnership that was the foundation for a $12M OEM relationship.


Director, Strategic Partnerships & Alliances


Led the expansion into Latin America and emerging markets for real-time omnichannel analytics platform for digital, predictive analytics and mobile relationship management.  Assisted in creating and managing the development road map to maximize profitability.


Strategic Marketing/Digital Integration Consultant

Worked within the real estate, healthcare and food industries and privately-held companies specifically interested in garnering market penetration into the Hispanic and Middle Eastern markets in the USA as well as consult varying companies on their digital and CSM strategies


Chief of Staff

United States Hispanic Chamber of Commerce

Developed and established the strategic road map and program management plan.  Point person with directors across a team of 50 people, ensuring the Executive Director's vision was implemented and projects were moving forward.  Advocated at the highest levels for business development programs, public policy and Hispanic business-interests.

Apr 2004Dec 2004

Procurement Director

United Nations

Developed a comprehensive procurement program for the country of Iran's HIV/TB/Malaria initiative, securing millions working with the Global Fund in Geneva, Switzerland.  Collaborated across varying entities including NGOs, the Iranian government and private sector PhDs.


Director of Communications

Michigan Hispanic Chamber of Commerce

Completely re-branded the image, marketing material and website for the chamber.  Facilitated committees and drove committee work and output through the Board of Directors.  Driving force behind increasing the budget 60% and doubling membership.


Project Manager - Alternative Fuel Vehicles

Ford Motor Company

Oversaw the annual Clean Cities Convention for Ford Motor Company, creating brand dominance and reducing over 15% in annual budgetary costs.  Collaborated directly with the hydrogen fuel cell vehicle team on PR programs, managing over $6M worth of equipment and logistics.


Cancer Research & Infectious Diseases Admin


Assisted in the organization of project timelines, communication, publications, research dissemination and internal committees for the team of 100 scientists under the Cancer Research and Infectious Diseases Directors. 

May 1997Sep 1997

International Banking Intern

La Caixa - Barecelona, Spain

Interned in the foreign accounts and investments department of one of the largest European banking institutions. 

May 1996Sep 1996

Customer Experience & Marketing Intern

Hache - Santo Domingo, Dominican Republic

Assisted in developing a new customer service initiative, working directly with the CEO, for the largest national retail company prior to entering the free trade zone.

Notable Achievements

  • Developed from the ground up and led the dev teams on an enterprise business model for virtual reality high risk safety training and garnered early access to hardware prior to public launch. 

  • Co-created Project 34 - the Nation's first experiential hackathon.  Created a new avenue for world-class digital design and development talent with sold-out designer and developer attendance.

  • Learned to read, write and speak Persian fluently while overseeing the procurement program for the United Nations Development Programme's Global Fund Initiative in Iran.

  • Part of the first executive team from Michigan elected to run the United States Hispanic Chamber of Commerce.


BA - Business Management

Eastern Michigan University

BBA - Internal Trade with Latin America

Eastern Michigan University

MA - Liberal Studies, Candidate - 4.0

University of Michigan



Software Innovation of the Year

Automotive Testing Technology International

Up and Coming Businesswoman of the Year

National Association of Women Business Owners - Michigan Top 10 Award

Innovative Company of the Year

Corp! Magazine
Jan 2003Dec 2004

Vice Chairman of the Board

Cincinnati Hispanic Chamber of Commerce

Speaking Engagements & Conferences

  • Main Speaker - Developer Marketing Summit - San Jose, CA   09/2019

  • Main Speaker - Tech Week - Artificial Intelligence - Windsor, Canada   11/2017

  • Main Speaker - Technology in Motion - Detroit, MI   09/2017

  • Main Panelist - Dublin Tech Summit - Dublin, Ireland   02/2017

  • Main Speaker - International Women in Engineering Conference - Novi, MI  10/2016

  • Main Speaker & Panel - Ada Lovelace Women in Tech Conference - Berlin, Germany 10/2016

  • MHacks - 8th Annual Hackathon - Detroit, MI 10/2016

  • IT Gipfelblog - Interview - Berlin, Germany 10/2016 

  • Keynote Speaker - Oakland University Leadership Development Conference - Rochester, MI 10/2015

  • Main Presenter - Project 34 - The Dali Hackathon - St. Petersburg, FL  05/2015 


English - Native                                                              Spanish - Bilingual

Persian - Bilingual                                                          French - Limited Working Proficiency