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Dana Barcellos-Allen

As I relocate to Connecticut, I'm seeking an opportunity to utilize my 12 years' experience in public relations to enhance the communication priorities of an organization that appreciates creativity, innovation, and a high work ethic.

Work experience

2014present

Manager, Corporate Communications

Electronics for Imaging

Lead corporate marketing strategy at global headquarters of Silicon Valley print technology company.

  • Work directly with senior management to create executive presentations to partners, investors, media, tradeshow attendees, including EFI Connect Users’ Conference, the largest media track in print industry, and Graph Expo 2014 that veteran trade journalist called “one of the most fun and innovative press conferences I have ever attended, perhaps the best press conference in the history of press conferences.”
  • Oversee social media strategy that has resulted in a 40% annual increase in audience engagement and 365% increase in overall audience impressions; over my tenure, LinkedIn impressions have increased 865%.
  • Brought in to manage RFP (Request for Proposal) project that led to $10 million deal with Australian business after our company had been in last place following initial RFI (Request for Information); duties included content gathering, document design, and keeping worldwide team members on strict deadline.
  • Refreshed internal newsletter to better engage 3,000+ employees, reduced length 65%, created trackable digital version.
  • Produce company videos, resulting in a 41% increase in YouTube impressions.
  • Write content for senior management emails and publications; led corporate marketing revamp of website.
20092014

Director, Marketing & Communications

GIRL SCOUTS OF NORTHERN CALIFORNIA

Directed communication, social media, and marketing strategies for external and internal audiences including adult and girl members, parents, volunteers, staff, donors, media, vendors, corporations, and public.

  • Launched social media platforms in 2009; created robust content for platforms including Facebook, which grew audience by 53% in one year, plus Twitter, Pinterest, YouTube, Flickr, LinkedIn, Instagram, Blogger.
  • Wrote creative electronic and print content with focus on girl leadership, fundraising; created sensitive issue and crisis communication messaging.
  • Revitalized email marketing content/design and databases that resulted in a 300% open rate increase and an 800% increase in subscribers over my tenure.
  • Headed redesign of website including framework, content, and branding; editor for external websites including graphics, content, design, and some HTML; 26% increase in hits, 620% bandwidth increase over my tenure.
  • Led PR and advertising for Girl Scout cookie sales which, during my tenure, reversed a two-year decline and increased 33% with record-setting sales.
  • Spearheaded marketing and fundraising partnerships including GOT MILK, Radio Disney, and council’s signature donor cultivation event with female business leaders and at-risk girls.
  • Collaborated with senior leadership on long-range strategic planning, troubleshooting, and creative process.
  • Orchestrated media campaigns with state, national media including USA Today, National Public Radio, etc.; led 100th anniversary media promotion that resulted in 60 million-plus impressions, exceeding goal by 200%.
  • Oversaw copy/content, design, and deadlines for print and electronic publications.
20012003

Media Relations Manager

AMERICAN RED CROSS NATIONAL HQ, DC
  • Created and coordinated comprehensive public messaging for national and international media outlets including CNN, MSNBC, BBC, National Public Radio, Associated Press, etc. about disaster preparedness, response, fundraising, and volunteer coordination.
  • Wrote emotional disaster response features for website; created PR materials for 650 local chapters.
  • Served as public affairs officer and celebrity/VIP coordinator on disaster relief operations including September 11 attacks at Ground Zero and Pentagon, Hurricane Georges in Puerto Rico, Kosovo refugee resettlement, Hurricane Katrina at Astrodome, Asian tsunami, TOPOFF federal terrorism exercise.
  • Managed, trained 300-plus public affairs volunteers nationwide to disseminate disaster media messaging.
19972001

Communication & Marketing Specialist

DALLAS AREA RED CROSS

Media spokesperson for disaster, health/safety, youth services. Created volunteer, donor press releases, publications.  

19881993

Managing Editor, Reporter

REGIONAL NEWSPAPERS IN TEXAS , ALABAMA
  •  Oversaw content and design, wrote award-winning news stories, features, and op/ed pieces at daily newspapers including Fort Payne Times-Journal, Bonham Daily Favorite, The Paris News, Commerce Daily Journal.
  • Won awards from Associated Press Managing Editors Association, Texas Press Association, Northeast Texas Press Association, 1992.

Education

20072009

M.A

Sam Houston State University

English (creative writing emphasis). GPA: 4.0. Graduate assistant, composition instructor, tutor, editor.

19891993

B.A

Texas A&M University, Commer

Double major in journalism (news/editorial emphasis) and English. Alpha Chi honor society.

19871989

A.Arts

Paris Junior College

English/journalism. Magna Cum Laude; Presidential Scholar; Phi Theta Kappa honor society.