DANIEL D. FOX

At University Games, a global toy and game company based in San Francisco, I lead the development and marketing of educational games and products. My role includes:

• Driving B2C digital marketing efforts, including paid ads, social media, and email campaigns, to grow brand awareness and drive engagement with parents, educators, and specialty retailers.
• Developing integrated marketing strategies that combine crowdfunding (Kickstarter), licensing, PR, and multi-channel campaigns to boost visibility and sales of educational product lines.
• Managing licensing relationships with partners like Nickelodeon, Moonbug Entertainment, and MerryMakers to turn beloved children's properties into high-quality educational games.
• Overseeing product development from concept to shelf, supervising a team of 3, and ensuring licensed content is transformed into engaging, age-appropriate learning tools.
• Owning P&L for key product lines, balancing development and marketing costs to meet margin targets while maintaining product integrity.

At Andrews McMeel Universal, I led the strategy and development of award-winning games and RPG products, bridging traditional book publishing with product innovation. My responsibilities included: 

• Overseeing book acquisition, budgeting, and business development to align publishing efforts with strategic growth and profitability targets.
• Leading a cross-functional team of 5 direct reports and freelance talent, guiding creative development, licensing strategy, and the adaptation of book properties into successful game formats.
• Managing e-commerce operations and Amazon AMS advertising, refining keyword strategy, and optimizing ad spend to improve visibility and sales of both books and game products.

At VML, I led digital strategy and client engagement for major national brands across energy, telecom, and finance. My role included:

• Leading digital strategy and ensuring client success for accounts including Spire Energy, Sprint (T-Mobile), and Freddie Mac.
• Overseeing digital transformation initiatives with a 15-person team, delivering UX and website strategies that improved customer experience and business outcomes.
• Driving operational efficiency through P&L oversight and structured project management methodologies across complex marketing campaigns.

At Avenue Link, I led performance marketing efforts that drove rapid growth in the fintech lead generation space. My work contributed directly to the company’s recognition on the Inc. 500 (2014) and Inc. 5000 (2015). Key responsibilities included:

• Leading the company’s highest-grossing division, managing a team of 8 across client engagement, contract negotiation, CRM, analytics, P&L, and project delivery.
• Designing and executing segmented email marketing campaigns to optimize lead generation and improve customer retention.
• Overseeing media buying, e-commerce strategy, and automated marketing programs to align performance goals with revenue growth.
• Managing vendor relationships and platform integrations for CRM and digital marketing tools to ensure operational efficiency and scalability.

At Adknowledge, I helped scale digital lead generation efforts across multichannel campaigns:

• Orchestrated digital marketing campaigns across email, search, and display channels, achieving $15MM in top-line revenue by 2013.
• Developed and implemented CRM strategies, data analytics frameworks, and IT project plans to optimize user acquisition and retention efforts.
• Provided leadership in marketing program development and team management with 2 direct reports to drive business growth through innovative strategies.