Download PDF

Dan Price

Versatile Sales Leader, Process and Operation Junkie, Team Builder

    SnapShot

    16+ Years B2B Sales Experience

    12+ Years Software Sales Experience

    10+ Years of Management Experience

    11+ Years of Operational Program Development and Management 

    Education

    B.A. in Business and Economics 

    2005 - 2009

    Ursinus College

    Major- Business and Economics

    Minor- History

    AboutMe

    Husband and father. Sports enthusiast. Traveler. Handyman by heart, not trade.

    Social

    Dan Price

    Versatile Sales Leader, Process and Operation Junkie, Team Builder

      Summary

      Experienced revenue and operations professional with over a decade of leadership in sales, enablement, operational strategy, and team building. Diverse background in SaaS, PaaS, and PE and VC spaces. Proficient in developing go-to-market strategies, streamlining cross-functional workflows, and implementing technology solutions such as CRMs, CMS/LMS tools, and integrated Salesforce technologies to enhance operational efficiencies and drive revenue growth. Expertise includes acquisition integration, demand generation initiatives, forecasting analysis, and designing scalable support programs that improve customer satisfaction and productivity. Holds extensive experience training teams on strategic process implementation and tool adoption while managing vendor relationships and optimizing tech stacks for seamless buyer journeys. Credited with successfully growing SDR teams, launching field sales programs to achieve significant revenue increases, and creating robust onboarding frameworks for new hires. Seeking senior leadership roles focusing on operational excellence, revenue optimization strategies, or sales enablement innovation.

      Work experience

      Vehlo
      7/1/2024Present

      Sr. Director, Growth Operations - Dealership

      • Developed and executed streamlined Go-to-Market strategies, fostering collaboration between Sales and Marketing teams, which contributed to dealership revenue exceeding $100 million in recurring revenue.
      • Improved operational efficiencies by aligning Sales and Customer Success teams, enhancing cross-functional collaboration and increasing customer satisfaction rates.
      • Strengthened demand generation initiatives through team efforts, generating 60+ Demos a month to 175+ in one year.
      • Directed the integration of the Recon Software sales team into a unified Dealership sales CRM system, optimizing workflows and ensuring enhanced data accuracy across operations.
      • Oversaw continuous CRM process enhancements, reducing administrative workload by 15% and increasing productivity company-wide.
      • Launched effective field sales programs that generated a 25% increase in revenue while lowering EBITDA costs within the division.
      Vehlo
      7/1/20237/1/2024

      Director of GTM Readiness and Enablement

      • Established Vehlo's first Learning and Development Department, integrating Highspot technology to support LMS/CMS operations and drive continuous learning initiatives.
      • Expanded shared services departments beyond back-end M&A functions to include revenue-generating Go-To-Market (GTM) strategies.
      • Spearheaded the creation of the Revenue Operations department, focused on optimizing sales education, training programs, processes, and GTM readiness for all sales initiatives across Vehlo.
      • Managed the onboarding process for revenue teams by developing strategies, tools, and knowledge-sharing frameworks that ensured market readiness and operational effectiveness.
      • Oversaw event deployments and initiatives related to Vehlo’s Dealership SDR Program to drive engagement and success.
      • Designed scalable enablement strategies to strengthen revenue team performance and align resources with corporate growth objectives.
      Vehlo
      2/01/20227/1/2023

      Director of Sales Operations

      • Led the integration of five portfolio acquisitions, standardizing processes across sales, marketing, CRM, MAT, billing, and contracting systems to enhance operational efficiency.
      • Expanded the Dealership vertical SDR program from 3 to 7 members within 16 months, achieving consistent inclusion in the Sales Achievers Club annually.
      • Designed and implemented the organization’s inaugural Tier I sales support program, improving response times and customer service standards.
      • Delivered comprehensive forecasting, pipeline analysis, and revenue reports, enabling informed decision-making for business strategies.
      • Collaborated with Marketing Operations to manage RCM processes effectively, optimizing resource utilization and marketing efforts.
      • Introduced a CMS/LMS tool (Highspot) for over 100 users to streamline content organization and learning initiatives across teams.
      eMoney Advisor
      12/1/2020Present

      Supervisor, Sales Enablement

      • Directed the strategic development of the Sales Enablement team, establishing OKRs and managing program initiatives in alignment with organizational goals under the leadership of the SVP of Sales.
      • Oversaw the training and empowerment of new Sales Enablement Managers to ensure independent management of daily and weekly programs, maintaining continuity of a two-year program development process.
      • Managed vendor relationships and operational coordination for a Sales Outsourcing model, efficiently collaborating with nine sellers from N3, a division of Accenture.
      • Optimized cohesion and adoption of the sales technology stack, enhancing buyer experience through strategic implementation and training initiatives.
      • Facilitated the deployment, adoption, and user training for three Salesforce-integrated tools—Seismic, Outreach, and Gong—across the Revenue Organization.
      • Designed and launched the first-ever Sales Onboarding Program within the organization, successfully onboarding over 45 new hires while supporting extensive workflow transitions impacting over 50 sales team members during migrations from HubSpot to Eloqua.
      eMoney Advisor
      September 2019November 2020

      Senior Sales Enablement Manager

      • Responsible for ensuring all sales teams and partners were equipped with the content, resources, tools, processes, dialogue, and training necessary to effectively and successfully manage eMoney’s sales processes and organizational strategic objectives.
      • Created the organization's first Revenue Team Onboarding and Continual Development program using a combination of net new content, internal LMS repository, vendor training, and methodology-specific training such as Sandler, Miller-Heiman, and others.
      • Key player in the sales organizations realignment. New Named Account Management team creation.
      eMoney Advisor
      August 2018August 2019

      Sales Enablement Manager

      • Established and led the organization's first Sales Enablement function as part of Sales Operations, supporting a team of 44+ sales representatives.
      • Developed and executed comprehensive sales enablement plans in collaboration with key stakeholders, including sales leadership, field marketing, pre-sales, and strategic alliances.
      • Played an integral role in the realignment of the Sales Organization to improve operational effectiveness.
      • Coordinated all product and demand generation campaigns across the organization for front-line sales teams, ensuring alignment with organizational priorities and enhancing awareness, knowledge, and application of updates.
      • Created sales playbooks to standardize best practices and drive consistent performance across the sales team.
      • Partnered with Product Marketing to ensure the effective use of Competitive Scorecards and Battle-cards while enhancing their impact on competitive positioning.
      CloudMine Inc
      Nov 2016Sept 2018

      Manager, Channel Sales and Operations

      • Developed and executed a high-growth channel strategy, achieving organizational revenue targets, operational goals, and customer satisfaction.
      • Created and launched a Value-Added Reseller and Referral Program, collaborating with legal teams to establish new cross-selling agreements between CloudMine and technology partners.
      • Spearheaded Enterprise PaaS adoption within Digital Health Strategies, from MVP to PaaS integrations, enhancing platform capabilities and market reach.
      • Established the Developer Enablement Partner Program, supporting development, design, and software organizations in leveraging CloudMine's platform.
      • Managed and executed the resale of partner technologies, including EHR integration, IoT, and middleware solutions, seamlessly connecting them to the CloudMine Platform.
      • Contributed to the Product Management Team by translating software partners' developer input into actionable items for the short and long-term Platform Roadmap.
      • Oversaw all channel-related pipeline activities across the inside sales team (5 members) and customer success team (2 members), restructuring sales and marketing strategies for referral and channel relationships.
      • Expanded the partner program by adding 26 partners in 20 months, with channel partners contributing to 82% of total organizational revenue.
      CloudMine Inc
      Jan 2016Nov 2016

      Regional Sales Manager

      • Led the end-to-end sales cycle for Enterprise Health Care organizations with digital health initiatives, from prospecting to deployment.
      • Focused on reducing complexities and driving innovation by applying strategic problem-solving skills and delivering robust interoperable technology solutions.
      • Targeted C-Level executives while collaborating with developers to design and implement project architecture.
      • Oversaw accounts within the Southern Central United States, specializing in healthcare organizations and affiliated partnering agencies.
      • Strengthened relationships with key decision-makers to enhance client engagement and ensure alignment with organizational needs.
      • Delivered tailored solutions addressing specific challenges in healthcare technology, promoting streamlined operations and improved outcomes.
      IBM
      September 2012December 2016

      Enterprise Account Executive

      • Achieved top inside seller status in 2014 and ranked among the top 10 sellers from 2013 to 2015 out of 80+ professionals through expertise in SaaS solutions, prospecting, sales, and account management.
      • Exceeded weekly and monthly sales activity metrics, driving consistent pipeline growth and closing existing deals, resulting in an average quarterly net new sales growth of 14% for six consecutive quarters.
      • Directed a Business Development Team of four members from July 2015 to January 2016, improving team performance and contributing to strategic organizational goals.
      • Developed and launched an integrated partner service with Spiceworks Inc., enhancing sales team operations at Fiberlink and significantly improving overall sales efficiency.
      • Led the design and management of MaaS360 website’s on-demand sales support chat services, increasing conversion rates and generating additional revenue streams.
      • Contributed to strategic initiatives as an original member of the ISR Advisory Board (April 2012–2016) while mentoring new ISRs since October 2013 to promote product knowledge, build sales expertise, and foster professional development within the organization.
      McCarthy Tire Service, Inc
      May 2009September 2012

      Regional Sales Manager

      • Spearheaded the prospecting and sales of new, retread, and OTR tires to over-the-road, construction, industrial, and commercial businesses, significantly expanding market reach and client base.
      • Managed key accounts including Republic Waste Services, Jack Cooper Transport Inc., Probuild LLC, and Coca Cola Refreshments, ensuring high levels of customer satisfaction and retention.
      • Oversaw personal P&L, aligning with organizational goals to maintain and enhance gross margins, demonstrating strong financial acumen and strategic planning skills.
      • Successfully sourced and secured new accounts in the Greater Philadelphia Area and South Jersey markets, contributing to a 20% increase in regional sales.
      • Developed and implemented sales strategies tailored to diverse industries, resulting in a 15% growth in revenue.
      • Coordinated post-sale services for new and retread tires, enhancing customer experience and fostering long-term relationships.
      • Maintained consistent and clear communication with clients and team members, avoiding industry jargon to ensure understanding and collaboration.
      • Diligently proofread all sales documentation and reports, ensuring accuracy and professionalism in all communications.