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Daniel Webster Jr.

Content Writer & Strategist

Harrisburg, Pennsylvania
303.726.1854
dan.webjr@gmail.com

linkedin.com/in/danielwebster2

Work History

SR. Content Marketing Manager (Remote)

Pathward - sioux Falls, SSD

1/2024Present

Oversaw the onboarding and implementation of Adobe Workfront and Asana for improved efficiencies, content governance, and project management for enterprise-wide requests and marketing campaigns
Managed the creation, direction, and execution of FY '24 and '25 content strategy by leading the Content Leadership Team through establishing content governance across the enterprise; managing the editorial calendar to coordinate content creation and distribution schedules; and supplying business units and leaders with high-quality, relevant content that ladders up to business themes and enterprise-wide goals
Lead author for all external-facing articles, website copy, emails, and digital advertisements
Lead author for the 2023 ESG Report

Content Strategist (Remote)

Pathward - sioux falls, SD

7/202112/2023

Lead content strategist and copywriter for all net-new editorial needs for Pathward.com
Creative director for a $500,000 advertising campaign, which was nationally launched in sync with our rebrand. Hired three contractors and led management of messaging and design strategy for sixty digital and print advertisements placed in national and trade publications.
Leading content strategy and operations for marketing and communications teams for FY '23

Marketing and Content Strategist (Remote Contractor)

MetaBank - Sioux Falls, SD

2/20207/2021

Implemented project management platform (CoSchedule) and onboarded marketing staff to build efficiencies in content and campaign planning
Led and facilitated content strategy workshops across marketing, sales, and product divisions to build content strategy for FY '21 marketing assets
B2B copywriter for product marketing assets, infographics, an ebook, and the partner operational newsletter

Sales Enablement Manager

Graebel Companies, Inc. - Denver, CO

4/20199/2019

First sales enablement employee at the company
Gathered input from regional stakeholders to develop and execute new content in key markets and modify existing content with translations, regional appropriate visuals, and cultural nuances
Developed sales and proposal language to win business opps and helped secure the largest consulting contract in Graebel's history
Maintained and improved visual development processes, tools, and templates
Oversaw a network of external freelancers to enhance and maintain a consistent brand and voice for the sales team and account managers

Brand and Content Marketing Specialist

Graebel Companies, Inc. - Denver, CO

4/20174/2019

Managed brand-related inquiries and requests, as well as approvals across the enterprise
Procured project management platform (CoSchedule) and onboarded entire marketing staff, leading to significant efficiencies in campaign planning and cross-collaborative communication
Managed Graebel-approved graphic artists and copywriters to elevate the look-and-feel and messaging on marketing projects
Wedded visual and copy to create properly messaged presentations for senior leaders and broad department needs
Created and drafted content and assets (case studies, annual report, sustainability report, slides, brochures, blogs, infographics, videos, etc.) that told a compelling story both visually and in writing to win new business
Supported event management through scripting and production of video assets
Managed budgets for a wide array of projects, including brand activation, design-oriented projects, and integrated video campaigns

Account Manager

Domoto Brands - Denver, CO

4/20164/2017

Developed and negotiated project proposals for a variety of clients
Crafted strategic and creative briefs to inform project goals, budgets, requirements, and timelines for the client and the creative team
Planned and allocated creative and financial resources across development, design, and operational teams
Served as copywriter and copy editor for all print and digital content
Developed and organized all documentation, assets, and communication channels across the landscape of the company
Served as account manager for projects delivered to Molson Coors International, Trimble Navigation, Holidaily Brewing Co., and Elements Brands

Marketing Manager

Ember Creative & Agency BBM - Denver, CO

9/20144/2016

Managed creative projects for a variety of accounts
Planned, developed, and defended project budget recommendations and work goals
Produced and edited copy and oversaw art direction for the style and fit of our clients
Directed overall creative strategy – editorial, design, and marketing – for all projects
Evaluated and hired freelance creative talent

Technical Writer/Research Analyst (Contract)

Innovim - Annapolis, MD

9/20143/2015

Led writing for past performance volume for government contract opportunities
Authored blog material for web and marketing efforts
Planned and assisted in the overall marketing effort in both digital and print formats
Researched prospective bid opportunities for business development department

Editor-in-Chief/Publisher

Local Magazine - Harrisburg, PA

10/20119/2014

Directed and executed the creation, delivery, and editing of original content for each print issue, including feature and profile pieces, advertorials, infographics, and video shorts
Provided oversight, direction, and execution of all high-level administrative duties (distribution, fundraising, bookkeeping, customer relations, and events)
Wrote feature and profile pieces and provided copy for advertorials, headlines, and captions
Sales lead for advertisements, advertorials, and film partnerships
Maintained social media platforms and website
Led successful Kickstarter campaign in July 2011
Raised 50K in seed funding for companion app, Local Field Guide

Sustainability Projects Coordinator

Center for Sustainability Education, Dickinson College - Carlisle, PA

5/20101/2013

Greenhouse Gas Emission Inventory manager, which included tracking and providing inputs for the statistics and an annual report for the institution
Primary author for reporting documents: STARS, The Princeton Review, and Sierra Club Magazine
Managed the internship program, providing direction and supervision for 10 interns per semester
Co-founder and staff liaison for the Idea Fund, a student-led network that provided funds, consulting, and resources for projects with a return on investment
Supervised students managing the college's Biodiesel Plant

Skills

Project Management

Over 7500 hours of project management experience in sustainability, publishing, and marketing. Qualified for PMP certification.

Expert: Asana, Basecamp, CoSchedule, Dropbox, Google Drive, and Slack

B2B Corporate Writing

Written copy for annual reports, program and service sheets (B2B), consumer copy, video scripts, and blogs

Senior-Level Copywriting

Applied writing skills to dozens of B2B and B2C applications -- newsletters, blogs, ebooks, annual and corporate sustainability reports, testimonials, and case studies for the healthcare, global relocation, financial services, and small business sectors.

Expert: MS Word, PowerPoint

Intermediate: MailChimp and Constant Contact