Daniel Webster Jr.

Content Writer & Strategist

Harrisburg, Pennsylvania
717.693.1505
dan.webjr@gmail.com

linkedin.com/in/danielwebster2

Summary

I’m a senior content strategist and writer with 14 years of experience shaping brand voices, building scalable content systems, and turning complex ideas into audience-driven stories. I've worked in financial services, tech, global mobility, and print journalism, leading content efforts that create engagement, leads, and business growth.

I love to partner with creative teams to build structure, so what we produce is read, remembered, and drives action (not just published).

I bring a builder's mindset, customer-first strategy, and creative edge to companies of all sizes.

Skills

Content & Messaging

Strengths: Editorial strategy, brand voice, B2B/B2C copywriting, SEO content, editorial management

Copywriting (SENIOR LEVEL)

Applied writing skills to dozens of B2B and B2C applications: ads, blogs, corporate sustainability reports, ebooks, executive writing (annual reports), proposals, testimonials, video scripts, and case studies for the healthcare, global relocation, financial services, and small business sectors

Project Management

Over 7500 hours of project management experience in marketing and publishing. Qualified for PMP certification.

Expert: Asana, Basecamp, CoSchedule, and Workfront

Intermediate: Figma, LucidChart

Work History

SR. Content Marketing Manager (Remote)

Pathward - sioux Falls, SSD

1/2024 Present

Directed pillar campaigns for FY ’24 and ’25, aligning efforts with business goals and leading a cross-functional group of communications and marketing storytellers to build an enterprise-wide content strategy
Managed and wrote all assets for prepaid and working capital campaigns, leading to 30MM in pipeline opportunities and at or above-average clicks, opens, and CTRs for ads, emails, and landing pages (e.g., 24% email open rates)
Oversaw the implementation of a Content Governance Model, leading to efficiency gains by establishing workflows, naming conventions, and creative briefs within Adobe Workfront and Asana
Primary author for all SEO-optimized thought leadership articles on Pathward.com
Currently managing strategic work for the development of an enterprise, editorial voice. This is designed to improve brand awareness and consistency in voice among our nine product lines.

Senior Comms/Marketing Writer

Pathward - sioux falls, SD

7/202112/2023

Primary content strategist and copywriter for all net-new editorial needs for Pathward.com
Creative director for a $500,000 paid media campaign that launched in sync with our rebrand. Hired three contractors and led management of messaging and design strategy for sixty digital and print advertisements placed in national and trade publication.
Led content creation and editorial planning for enterprise initiatives, including ESG reporting and new website development

Marketing and Content Strategist (Remote Contractor)

MetaBank - Sioux Falls, SD

2/20207/2021

Implemented and streamlined the use of CoSchedule, a project management platform, to enhance efficiency in content and campaign planning; successfully onboarded marketing staff to ensure smooth adoption
Hosted cross-functional workshops involving marketing, sales, and product teams to develop a cohesive content strategy for FY '21 marketing initiatives
Created compelling B2B copy for a variety of product marketing assets, including infographics, an ebook, and the partner operational newsletter
Fostered collaboration across departments to align content goals with organizational objectives, ensuring consistency and impact across all deliverables

Brand and Content Marketing Manager

Graebel Companies, Inc. - Denver, CO

4/20174/2019

Supported $4.5 in annual revenue through proposal and site visit content
Developed executive concierge sales enablement campaign that helped recover over $500K in program value
Managed freelancers and cross-functional teams to deliver case studies, videos, and enterprise-wide sales enablement assets
Updated creative and copy for over 450 operational and marketing assets

Account Manager

Domoto Brands - Denver, CO

4/20164/2017

Served as both account manager and copywriter for the following international brands: Molson Coors International, Trimble, and Johns Manville
Developed strategic and creative briefs to inform project goals, budgets, requirements, and timelines for the client and the creative teams
Oversaw planning and allocation of creative and financial resources across design, development, and operational teams

Freelance Writer

Daniel Webster LLC

9/20144/2016

Served as Innovim's proposal writer for 250MM opportunity at NASA Goddard. My past performance volume placed first among all bids.
Writer for grant/loan proposal for co-working facility in New Jersey, leading to $240K in economic development opportunity