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Daniel Webster Jr.

Content Writer & Strategist

  • Harrisburg, Pennsylvania
  • 717.693.1505
  • dan.webjr@gmail.com
  • linkedin.com/in/danielwebster2

Summary

I'm a senior copywriter and content strategist with 15 years of writing and editorial experience, including six years in banking and financial services. I've developed stand alone and integrated content assets, including emails, paid media, landing pages, web, sales enablement, reports, and thought leadership. Having worked in financial services, tech, global mobility, in agencies, and print journalism, I'm comfortable translating a wide array of complex, industry language into clear messaging for distinct audiences and lifecycle stages. 

On the strategic level, I've helped build enterprise messaging architecture, editorial tone and style standards, and campaign strategies in partnership with agencies, in-house creative, product, sales, legal, compliance, and senior leadership. 

I bring a hands-on mindset, customer-first strategy, and creative flourish to companies of all sizes.

Skills

Content & Messaging

Strengths: Editorial strategy, brand voice, B2B/B2C copywriting, SEO content, editorial management

Copywriting (SENIOR LEVEL)

Applied writing skills to dozens of B2B and B2C applications: ads, blogs, corporate sustainability reports, ebooks, executive writing (annual reports), proposals, testimonials, video scripts, and case studies for the healthcare, global relocation, financial services, and small business sectors

Project Management

Over 7500 hours of project management experience in marketing and publishing. Qualified for PMP certification. 

Expert: Asana, Basecamp, CoSchedule, and Workfront

Intermediate: Figma, LucidChart

Work History

SR. Content Marketing Manager (Remote)

Pathward - sioux Falls, SSD
1/2024 Present
  • Lead strategist and writer for integrated financial-services campaigns, across advertisements, email, paid media, landing pages, web, and thought leadership. Developed campaign concepts, messaging frameworks, headlines, CTAs, and audience-specific copy across awareness and consideration lifecycles. 
    • Enterprise Brand / Awareness Campaign - Directed campaign messaging and creative strategy for 35 placements across integrated digital advertising, landing pages, and supporting content. Coordinated with external creative partners from concept development through execution.
    • Working Capital Integrated Campaign - Led copy development for 78 assets across paid media, landing pages, email, and content resources. Lead project manager, coordinating internal stakeholders and creative partners from concept development through execution. 
  • Oversaw the implementation of a Content Governance Model, leading to efficiency gains by establishing workflows, naming conventions, and creative briefs within Asana
  • Primary author for all SEO-optimized thought leadership articles on Pathward.com
  • Led development of Pathward's enterprise messaging architecture and editorial guidelines, convening cross-functional workshops with senior leaderes and conducting 1:1 interviews with key storyteller to establish brand voice, messaging principles, and content standards. 

Copywriter

Pathward - sioux falls, SD
1/202012/2023
  • Primary content strategist and copywriter for all net-new editorial needs for Pathward.com
  • Creative director for a $500,000 paid media campaign that launched in sync with our rebrand. Hired three contractors and led management of messaging and design strategy for 60 digital and print advertisements placed in national and trade publication.
  • Led content creation and editorial planning for enterprise initiatives, including ESG reporting and new website development
  • Implemented and streamlined the use of CoSchedule, a project management platform, to enhance efficiency in content and campaign planning; successfully onboarded marketing staff to ensure smooth adoption

Brand and Content Marketing Manager

Graebel Companies, Inc. - Denver, CO
4/20178/2019
  • Supported $4.5 in annual revenue through proposal and site visit content
  • Developed executive concierge sales enablement campaign that helped recover over $500K in program value
  • Managed hundreds of enterprise marketing initiatives and coordinated freelancers and cross-functional teams to deliver case studies, videos, and sales enablement assets
  • Rebranded creative and copy across 450+ operational and marketing assets, helping establish consistency across customer-facing communications

Account Manager

Domoto Brands - Denver, CO
4/20164/2017
  • Served as account manager and copywriter for the following international brands: Molson Coors International, Trimble, and Johns Manville
  • Developed strategic and creative briefs to inform project goals, budgets, requirements, and timelines for the client and the creative teams 
  • Oversaw planning and allocation of creative and financial resources across design, development, and operational teams

Freelance Writer

Daniel Webster LLC
9/20144/2016
  • Served as Innovim's proposal writer for 250MM opportunity at NASA Goddard. Developed past performance volume that placed first among all bids. 
  • Writer for grant/loan proposal for co-working facility in New Jersey, leading to $240K in economic development opportunity

Editor-in-Chief/Publisher

Local Magazine - Harrisburg, PA
10/20119/2014
  • Launched and led a regional, print magazine, managing editorial production, fundraising, and team operations

Portfolio

Marketing materials and copy I've crafted in a variety of mediums for clients and corporations. Please click and then hit download button to view.

Education

MFA Creative Writing

Bennington College
20102012

BA English

Messiah College
20052009

Hobbies & Interests

  • Basketball
  • Cats
  • Creative Writing (Fiction)
  • Literature
  • Neurodiversity

September 30, 2026