Advertising & Merchandise Director
Gorgeous Gangsters is a branding and marketing agency that happens to have one of the most famous clothing brands in American culture.
With a growing fan base around a brand that came from Hozea Massiah's simple but ingenious realization that people are addicted to things. Giving the lifestyle brand the name, Drügs, with the acronym, Do Right Ü Gain Success, has garnered the attention of major artists, athletes and heavy influencers in the entertainment industry.
On Instagram, where pictures and video are posted over 1,000 times per second, Drügs lives vicariously through Hozea Massiah and our team of gorgeous gangsters who can be seen through various parts of the process of the company's multiple production cycles. This includes picking up raw materials, creating campaigns on the fly, printing, pressing, sowing, packing, shipping, shooting, editing, writing and a whole lot of travel via planes, trains and auto mobiles.
Customers feel a very strong connection to the brand and have a sense of pride for two reasons;
1) because they have a piece that nobody else has
2) a sense of being part of a revolution where to do right is to gain success
Drügs is not available in stores, except:
Land of Flyy, Atlanta, GA
Unik Style, Washington DC
All Season Sneaker, Charlotte