Darryl Marc Singer

• Provide strategic guidance and advice to the leadership team of Wired Carbon, Inc., contributing to the long-term vision and strategy of the company.
• Conduct regular meetings with the sales and support teams, offering coaching and guidance on process improvement and effective tactics to drive sales and enhance customer satisfaction.
• Coach and mentor the team on new product rollouts, pipeline development, best practices, and marketing strategies, resulting in increased efficiency and effectiveness in these areas.
• Collaborate with the leadership team to develop and implement innovative marketing strategies, ensuring the company remains competitive and achieves its growth objectives.
• Maintain open and effective communication with all stakeholders, fostering a collaborative and supportive environment.
• Continuously stay updated with industry trends and best practices, providing valuable insights and recommendations to the leadership team.

• Acting as the Chief Revenue Officer for AdSwapper Inc., a fast-growing affiliate industry Ad Tech startup, driving revenue growth and strategic initiatives.
• Developed and implemented revenue models and team structures to support scalable growth, resulting in a 40% increase in overall revenue within the first year.
• Strategically refocused the product mix to align with market demands and customer needs, leading to a 25% increase in customer acquisition and retention.
• Launched proprietary owned and operated (O&O) properties, diversifying revenue streams and reducing reliance on third-party campaigns, resulting in a 20% increase in overall revenue.
• Collaborated with cross-functional teams to optimize pricing strategies, resulting in a 15% increase in average deal size and improved profit margins.
• Led negotiations with key partners and clients, securing strategic partnerships and driving revenue growth through new business opportunities.
• Maintained clear and consistent communication with stakeholders, ensuring alignment on revenue goals and objectives.

• Designed and implemented sales processes and systems for Tagger Media's Global Influencer Marketing SaaS Sales Organization, resulting in increased efficiency and revenue growth; helping to set the company up for acquisition.
• Built a comprehensive sales stack, integrating various tools and technologies to streamline sales operations and improve productivity.
• Developed product pricing strategies for global markets and new products, ensuring competitiveness and profitability.
• Successfully doubled annual recurring revenue (ARR) within a 12-month period, with a clear path to triple ARR within 24 months, helping to set Tagger up for acquisition 
• Restructured the sales organization to optimize efficiency and drive revenue growth, resulting in improved team performance and increased sales.
• Redefined the Ideal Customer Profile (ICP) to align with long-term goals, ensuring targeted and strategic customer acquisition.

• Developed and led the go-to-market (GTM) efforts for Greenhaus Systems International Corp., a startup in the medical cannabis industry, resulting in significant market penetration and revenue growth.
• Oversaw sales and marketing operations, as well as other cross-functional areas such as People Ops and IT, effectively aligning them with the company's goals and objectives.
• Played a key role as a member of the Senior Leadership Team (SLT), contributing to strategic decision-making and driving overall company success.
• Successfully negotiated strategic partnership agreements with labs, wholesale partners, distribution partners, governments, and supply chain partners, expanding the company's global reach and market presence.
• Developed pricing models and contracts for the wholesale distribution of Greenhaus' hemp derivative products and technologies, ensuring profitability and sustainable growth.
• Maintained consistent and effective communication with stakeholders, explaining complex concepts in a clear and concise manner.
• Ensured consistency and clarity in all business communications, avoiding jargon and industry-specific terms.

• Recruited as Vice President of Technology & Partnerships to spearhead revenue strategy and build a self-serve SaaS sales and support organization for AUDIENCEX.
• Successfully spearheaded the expansion of the sales organization into the eastern half of the US and Canada, opening offices in Toronto, NYC, Chicago, DC, Boston, St. Louis, and Kansas City.
• Led the hiring and onboarding of seasoned senior sellers and SDRs, building a high-performing team that quickly made a significant impact in new markets.
• Consistently met or exceeded goals and targets once the sales team was fully ramped, driving revenue growth and market penetration.
• Developed and executed a comprehensive go-to-market plan, resulting in increased client demos, customer signups, and revenue.
• Led the successful launch of the self-serve offering, organizing a cross-functional event with over 100 attendees.
• Identified gaps in the advertising stack and sourced alternate vendors to address shortcomings, ensuring a robust and comprehensive technology infrastructure.
• Transitioned from a managed service sales organization to a legitimate SaaS sales organization, driving increased efficiency and revenue growth.
• Developed and implemented streamlined processes for the self-serve technology, optimizing operational efficiency and customer experience.
• Achieved or exceeded goals for client demos per week, customer signups, and revenue, contributing to the overall success and growth of the organization.

• Oversaw revenue for Programmatic Media/DSP products in North America and the UK, achieving consistent growth and exceeding targets by an average of 150% each quarter.
• Founded the software sales division within a predominantly service-based sales organization, building a highly successful team and implementing a long-term sales strategy.
• Developed and delivered comprehensive DSP demos, equipping the sales team with the necessary skills to effectively sell media software products.
• Collaborated closely with Engineering/Development, Marketing, and Product teams to shape the future of the software, influencing product development, marketing strategies, and holistic go-to-market plans.
• Led the growth of the division from a $12MM ARR product to over $180MM in 2017, establishing it as a major player in the highly competitive DSP market.
• Played a key role on the product council, contributing to the development of new features, marketing initiatives, and overall product strategy.
• Implemented SaaS sales models within a traditional media sales organization, enabling predictable revenue planning and driving consistent growth.
• Built and scaled an SDR team from scratch, providing them with industry-leading software and methodologies to maximize their effectiveness.
• Acted as the primary representative of the self-serve programmatic division, speaking at conferences globally and leading key client meetings and pitches.

• Oversaw the Sales and Marketing strategy for EQ Ads, a demand side platform, driving holistic revenue goals and maximizing return on ad spend for display, mobile, video, and social advertising campaigns across all ad exchanges.
• Collaborated closely with the Operations team to plan and execute client programs, ensuring successful implementation and delivery of services.
• Developed and maintained strong relationships with key clients, providing strategic guidance and support to meet their advertising objectives.
• Led a cross-functional team, fostering collaboration and alignment to achieve revenue targets and deliver exceptional client experiences.

• Transformed a traditionally offline brand by introducing and implementing a comprehensive digital planning and execution strategy, resulting in increased brand visibility and customer engagement.
• Successfully redeveloped the company website from scratch, aligning it with market demands and enhancing user experience.
• Led a cross-functional team of marketers to build the entire digital strategy in-house, including media planning/buying, creative development and execution, social media (organic and paid), and PR, resulting in a cohesive and integrated marketing approach.
• Collaborated with an external agency to optimize SEO and SEM efforts, improving search engine rankings and driving targeted traffic to the website.
• Implemented data-driven Martech and AdTech stacks, including marketing automation, content distribution, DSP partners, and an ad server, resulting in explosive customer sales growth that exceeded expectations by over 300%.
• Managed the creative strategy and development in-house, ensuring consistent brand messaging and visual identity across all marketing channels.
• Actively contributed to the leadership team, providing insights and expertise in new product development, roll-out, and the overall brand strategy.

• Led the sales strategy and execution for AOL's Advertising.com platform in the Canadian market, representing the Ad network and Sponsored Listings product, resulting in consistent performance exceeding 150% of goal and multiple quarters exceeding 200%.
• Pioneered the use of early programmatic tactics, extending ad network CPA campaigns into the new world of non-reserved biddable media on ad exchanges, driving increased revenue and expanding market reach.
• Conducted educational sessions for ad agencies, coaching them on the value of cookie tracking and providing guidance on implementing these processes effectively.
• Managed a diverse portfolio of clients, including WestJet, Air Canada, Media Experts, Genesis Media (Aegis Group), Bensimon Byrne, Cossette, and other tier 1 brands and agencies, fostering strong relationships and delivering exceptional service.
• Developed and executed strategic initiatives to drive business growth, resulting in AOL's Advertising.com platform becoming the largest revenue business in Canada.
• Consistently achieved and exceeded sales goals, positioning AOL as a leader in the Canadian market.

Anthropology (with a focus on Archaeology)

Focus on International Marketing