David Pelletier

Senior consultant and communications strategist for international luxury, FMCG, medical, cosmetic, hotel and tourism clients within the Swiss market. Media and publicity campaign management and strategy development for clients in the GCC, DACH, EU, as well as North and South American markets.

• New client strategy and proposal drafting for accounts in the cosmetic, e-mobility, luxury real estate and tourism sectors.

• Worked directly with the co-CEOs and GM on business development and mutually beneficial agency partnerships and collaborations.

• Creation of press kits, media lists, newsletters, and translations, along with influencer management / contracting, and corporate communications guidelines.

Corporate head of in-house brand management, communications, marketing, media, and PR for the Chenot medical detox hotels, wellness and spa brands (9 global locations, including the launch of Chenot Palace Weggis). 

• Responsible for the corporate and localised 360° PR efforts, including internal team management, digital content, media relations, and active spokesperson for the Chenot brand. 

• Trained local teams on brand, communications, marketing, and PR activities to align and re-launch whilst restructuring brand guidelines. Managed 9 external PR and sales agencies throughout Africa, Europe, North America, and Russia. 

• Head of influencer and celebrity ambassadors, along with strategic partnerships (highlights include projects with Serena Williams and Alexis Ohanian,(Link) Rolls Royce, One&Only Resorts, and M/Y NJORD).

• Worked directly with the CEO and COO on business development, contract reviews (3 new global partners gained), employer branding, and team hiring.

• Responsible for corporate marketing and media budget planning and allocation, reporting to the board of directors.

Head of Swiss local sport club for elite and hobby athletes as a professional figure skater, trainer, and member of the board.

• Managed the sport program for competitive and beginner figure skating (120 athletes), including administration, camps, events, training, sponsorships, trainer team and the technical committee. 

Longterm and short-term contracts for international and nascent businesses.

• Consulted major global brands as well as emerging startup companies internationally regarding localising brand, communications, copywriting, marketing, and PR activities ( e.g. Berlin Partners, Chenot Group, Georgian German Reproductive Agency, Deutsche Telekom, Evernote, Philips). 
  • Client crisis management, employer branding, keynote speaking arrangements, translations.
  • Speaker at World Mobile Congress Barcelona 2014 (on behalf of Evernote and Deutsche Telekom), Pioneers Festival Vienna speaker 2013, NEXT Berlin PR workshop 2013, Capital on Stage Berlin moderator 2013.
  • Brand ambassador for Evernote through sport networks
  • German and English translation services
• Startup advisor for American, Dutch, and German tech and mobile companies, including PR and investor relations, raising over €1.4 million in capital.

Directed and trained a 16 person team and managers in the b2c, b2b, lifestyle, mobile, social media, sport, tech, and Fintech industries.

• Tripled agency's international portfolio, generating acquisitions worth a €260,000 increase of yearly profit within first 6 months, and assigned key contact person for all high profile accounts.
  • Account examples - Deezer, Evernote, Google, Shopify, Tinder, Withings.
• Developed and executed strategies to increase client's App users in the DACH/UK region by 400,000 registered customers whilst also heading community and social media management. 

• As an industry expert, invited to speak and give workshops throughout Europe.

• Managed the implementation of new agency partnerships in France, Netherlands, Spain, UK, and USA.

• Head of brand management, contract drafting and review, localisation, and PR for American companies and startups entering the European markets.

Established original flagship house of fashion in London whilst heading business development and brand management.

• Secured designer collaborations for product extension lines; transferred production to Italy in reducing costs by 30%.

• Coordinated new partnerships along with in-house and agency PR efforts for the EMEA markets; managed bookings for Milan and Paris Fashion Week events. 

Member of the US National, International and World Figure Skating Team, competing throughout the world whilst also representing, working for, and doing charity work for sponsors such as Geico, NBC, Rockefeller Center, Ronald McDonald House, United Airlines, and the University of Delaware. 

• Full-time professional athlete whilst studying and working by means of TV appearances, fundraising, and training younger athletes of the Austrian, Swiss and US National Teams.
  • Media Training, press conferences, as well as talent management in order to represent brands accordingly and gain future contracts. 
  • Principal performer on global tour with Disney On Ice (1999-2000)
  • Various television show appearances with ABC Sports, CNN, HBO, ITV, Lifetime, NBC, SAT.1, and SRF networks. 

Advising how to localise client projects on relevant tone, storytelling, language, and PR.

Advised their initial startup pitches, PR and storytelling.