David Pelletier

Advising boards, CEOs and executive leadership teams on brand strategy, communications and international growth initiatives across luxury hospitality groups, premium retail brands, wellness and longevity organizations, sports institutions, startups and international companies.

• Supported revenue portfolios exceeding CHF 150M; contributed to EBITDA improvement scenarios (3–12%)

• Designed CRM lifecycle frameworks (50,000+ profiles), driving retention +8–18%, AOV +5–15%, conversion +10–25%

• Structured multi-year international partnerships and MICE/go-to-market strategies across DACH, GCC and North America

• Led rebranding, localization, crisis communications and executive positioning for premium brands

• 10+ years Board advisory (governance, audit, shareholder strategy); startup advisor to Hextech and Impraise (Y Combinator; acquired by BetterUp 2021);), supporting €1.4M+ capital initiatives

• Family office advisory; AI integration (custom GPT advisory tools, CRM automation, performance optimization) 

• Speaker: World Mobile Congress Barcelona, Pioneers Vienna, NEXT Berlin; Evernote Brand Ambassador

SELECTED CLIENTS AND COLLABORATIONS: Leading Hotels of the World, Relais & Châteaux, Chenot Cosmetique, LVMH, Philips Germany, Deutsche Telekom, Evernote, Airbnb Italy, International Olympic Committee, US & Swiss Figure Skating, NBC, SRF, Dana-Farber Cancer Institute, Vision Media GmbH, Eurosport

SELECTED STRATEGIC MANDATES :

Strategic VP Brand Mandate – Atis Artemjevs, London

• Directed flagship market entry and business development; Built EMEA partnerships and managed Fashion Week positioning (Milan, Paris). Secured product collaborations and optimized production strategy (−30% cost reduction)

Engagement Officer / Admissions (Contracted hybrid position) Franklin University Switzerland, Lugano

• Drove enrollment growth by aligning recruitment strategy with institutional objectives; activated UHNW and Family Office networks to generate new student pipelines, partnerships and endowment opportunities.

Senior communications and marketing strategist for luxury, FMCG, medical, and premium brands in Switzerland, leading cross-regional media strategy, partnerships and influencer relations across DACH, GCC, EU and the Americas.

• New client strategy and proposal drafting for accounts in the cosmetic, e-mobility, luxury real estate and tourism sectors.

• Worked directly with the co-CEOs and GM on business development and mutually beneficial agency partnerships and collaborations.

• Creation of press kits, media lists, newsletters, and translations, along with influencer management / contracting, and corporate communications guidelines.

Executive lead for global brand, communications and commercial marketing across Chenot’s medical wellness portfolio, including the flagship launch of Chenot Palace Weggis; drove multi-market repositioning and digital transformation aligned to revenue growth and international expansion.

• Held full corporate marketing and media budget accountability with board-level reporting; managed 9 international PR and sales agencies across Europe, Africa, North America and Russia

• Partnered directly with CEO and COO on strategic negotiations, business development and employer branding; secured 3 new global partners strengthening long-term revenue positioning

• Directed global and localized 360° communications strategy, serving as corporate spokesperson; restructured brand guidelines and trained local teams to align marketing and PR standards across all properties

• Led global luxury and celebrity collaborations (Serena Williams and Alexis Ohanian,(Link)  Rolls-Royce,  One&Only Resorts, M/Y NJORD), reinforcing premium brand equity and market penetration

• Delivered +75% digital engagement growth through website and platform relaunch; increased bookings by +48% in Azerbaijan and Italy, contributing directly to revenue acceleration and EBITDA enhancement

• Completed structured operational immersion across kitchen, F&B, housekeeping, laundry, rooms division, front desk and hotel management under Henri Chenot standards, ensuring full operational and guest-experience alignment

Executive lead and board member overseeing competitive and recreational figure skating programs (120 athletes), with responsibility for strategic planning, sponsorship development, coaching leadership, camps, events and technical committee governance.

• Drove operational restructuring and program expansion, increasing membership and profitability by 60% over four years while strengthening competitive performance pathways and long-term organizational sustainability

Led and scaled a 16-person international B2B/B2C team across technology, fintech, mobile, lifestyle and sport sectors, holding revenue and team P&L accountability.

• Tripled international revenue portfolio, accelerating €260K+ incremental annual profit within six months and assuming executive ownership of flagship enterprise accounts

• Managed multinational clients including Google, Shopify, Samsung, SevenVentures, Evernote, Deezer, Tinder, Stripe, and Withings, directing European market positioning and cross-border expansion

• Drove integrated PR and digital acquisition strategies across DACH and UK, delivering 400,000+ new registered users

• Established cross-border agency partnerships in France, Netherlands, Spain, UK and USA, strengthening commercial scalability and international growth

• Led brand governance, contract structuring and localization strategy for U.S. startups entering European markets

• Recognized industry expert and invited speaker at leading European technology and communications conferences

Led DACH rollout and localization of early Google Ads, PPC and Facebook revenue models as part of the founding European expansion, establishing scalable digital growth infrastructure.

• Built and scaled enterprise and SME client portfolios from zero, generating new revenue streams through strategic acquisition and performance-led account development in English and German

• Held budget and performance responsibility across full campaign lifecycles, optimizing ROI, strengthening recurring revenue and supporting long-term client retention

• Translated U.S. digital growth frameworks into European market dynamics, optimizing campaign architecture, tracking infrastructure and keyword strategy to increase customer lifetime value and commercial scalability

Member of the US National, International and World Figure Skating Team, competing throughout the world whilst also representing, working for, and doing charity work for sponsors such as Geico, NBC, Rockefeller Center, Ronald McDonald House, United Airlines, and the University of Delaware. 

• Full-time professional athlete whilst studying and working by means of TV appearances, fundraising, and training younger athletes of the Austrian, Swiss and US National Teams.
  • Media Training, press conferences, as well as talent management in order to represent brands accordingly and gain future contracts. 
  • Principal performer on global tour with Disney On Ice (1999-2000)
  • Various television show appearances with ABC Sports, CNN, HBO, ITV, Lifetime, NBC, SAT.1, and SRF networks. 

Advising how to localise client projects on relevant tone, storytelling, language, and PR.

Advised their initial startup pitches, PR and storytelling.