Contributed to institutional growth by aligning recruitment efforts with strategic objectives, ensuring measurable results in admissions performance by securing new student enrollments.

• Built and maintained relationships with family offices, leveraging networks to identify prospective students.
• Collaborated within a curated global UHNI (Ultra High Net-Worth Individual) network to identify opportunities for student recruitment, University partnerships, and endowment fund possibilities. 

Longterm and short-term contracts for international and nascent businesses.

• Consulting services for major global brands as well as emerging startup companies internationally regarding localising brand, communications, copywriting, marketing, partnerships, and PR activities ( e.g. Berlin Partners, Chenot Group, Leading Hotels of The World Group, Relais & Chateaux Members, Dogus Hospitality, Georgian German Reproductive Agency, Deutsche Telekom, Evernote, Philips, and Virtuoso Travel Members). 
  • Client crisis management, employer branding, keynote speaking arrangements, translations.
  • Content Creation Management for Luxury Hospitality and Wellness Centres.
  • Rebranding as well as Strategic and conceptual planning and execution of Marketing and Communications efforts for Health Wellness and Luxury Tourism clients.
  • Speaker at World Mobile Congress Barcelona 2014 (on behalf of Evernote and Deutsche Telekom), Pioneers Festival Vienna speaker 2013, NEXT Berlin PR workshop 2013, Capital on Stage Berlin moderator 2013.
  • Brand ambassador for Evernote through sport networks
• Startup advisor for American, Dutch, and German tech and mobile companies, including PR and investor relations, raising over €1.4 million in capital.
• Expertise in consulting Luxury Wellness and Hospitality companies, Tourism, Medical Wellness, Mental Wellness, Longevity, and as well as UNHI segments within Europe, North America, GCC, and Asian markets. 

Senior consultant and communications strategist for international luxury, FMCG, medical, cosmetic,  education, hotel and tourism clients within the Swiss market. Media and publicity campaign management and strategy development for clients in the GCC, DACH, EU, as well as North and South American markets.

• Creation of press kits, media lists, newsletters, strategic partnerships for clients, along with celebrity and influencer management / contracting, and corporate communications guidelines.

Corporate head of in-house brand management, communications, marketing, media, and PR for the Chenot medical detox hotels, wellness and spa brands (9 global locations, including the launch of Chenot Palace Weggis). 

• Responsible for the corporate and localised 360° PR efforts, including internal team management, digital content, media relations, and active spokesperson for the Chenot brand. 

• Trained local teams on brand, communications, marketing, and PR activities to align and re-launch whilst restructuring brand guidelines. Managed 9 external PR and sales agencies throughout Africa, Europe, North America, and Russia. 

• Head of influencer and celebrity ambassadors, along with strategic partnerships (highlights include projects with Serena Williams and Alexis Ohanian,(Link) Rolls Royce, One&Only Resorts, and M/Y NJORD).

• Worked directly with the CEO and COO on business development, contract reviews (3 new global partners gained), employer branding, as well as project management.

• Responsible for corporate marketing and media budget planning and allocation, reporting to the board of directors.
• Increased online engagement by 75% through website and social media re-launches; increased bookings at properties in Azerbaijan and Italy by 48%.

Head of Swiss local sport club for elite and hobby athletes as a professional figure skater, trainer, and member of the board.

• Managed the sport program for competitive and beginner figure skating (120 athletes), including administration, camps, events, training, sponsorships, trainer team and the technical committee. 
• Increased professional and recreational membership and profits by 60% over 4 years. 

Directed and trained a 16 person team and managers in the b2c, b2b, lifestyle, mobile, social media, sport, tech, and Fintech industries.

• Tripled agency's international portfolio, generating acquisitions worth a €260,000 increase of yearly profit within first 6 months, and assigned key contact person for all high profile accounts.
  • Account examples - Deezer, Evernote, Google, Shopify, Tinder, Withings.
• Developed and executed strategies to increase client's App users in the DACH/UK region by 400,000 registered customers whilst also heading community and social media management. 

• As an industry expert, invited to speak and give workshops throughout Europe.

• Managed the implementation of new agency partnerships in France, Netherlands, Spain, UK, and USA.

• Head of brand management, contract drafting and review, localisation, and PR for American companies and startups entering the European markets.

Established original flagship house of fashion in London whilst heading business development and brand management. Coordinated new partnerships along with in-house and agency PR efforts for the EMEA markets; managed bookings for Milan and Paris Fashion Week events. Secured designer collaborations for product extension lines; transferred production to Italy in reducing costs by 30%.

Introduced the localization of Google Ads, banner advertising, SEO, SEM, and Facebook marketing strategies across the DACH region, driving digital transformation initiatives.

• Developed and executed cold acquisition strategies to secure new clients while managing and optimizing successful advertising campaigns to achieve measurable performance metrics.
• Managed end-to-end campaign lifecycles, ensuring adherence to budget constraints while maximizing ROI through precise targeting and continuous performance tracking.
• Supported clients in adapting advertising efforts to evolving market trends, providing data-driven recommendations for enhanced outreach.

Member of the US National, International and World Figure Skating Team, competing throughout the world whilst representing, working for, and doing charity work for sponsors such as Geico, NBC, Rockefeller Center, Ronald McDonald House, United Airlines, and the University of Delaware. 

• Full-time professional athlete whilst studying and working by means of TV appearances, fundraising, and training younger athletes of the Austrian, Swiss and US National Teams.
  • Media Training, press conferences, as well as talent management in order to represent brands accordingly. 
  • Principal performer on global tour with Disney On Ice (1999-2000)
  • Various television show appearances with ABC Sports, CNN, HBO, ITV, Lifetime, NBC, SAT.1, and SRF networks. 

Advised how to localise client projects on relevant tone, storytelling, language, and PR.

Advised their initial startup pitches, PR and storytelling.