David J. Roberts

Served as a strategic advisor to executive leadership, using analytics tools to deliver clear, data-driven narratives that informed corporate strategy, resource decisions, and external stakeholder communications.

• Mentor and coach for a 6-person market research team delivering 200+ AI-assisted research initiatives, enabling product and GTM decisions that eliminated $2–$4M in annual outsourcing costs.
• Created and facilitated LAUNCHPAD, a monthly NPD forum aligning Product, R&D, and executive leadership on customer requirements, improving internal communications, and elevating project visibility.
• Developed and executed the VALLEY AgTech Tour, an integrated awareness and enablement campaign that generated $640K in off-season subscription revenue with an 85% ROI.
• Directed global TAM and installed base modeling across agriculture and infrastructure segments, quantifying a ~$174B addressable opportunity and standardizing share assumptions used in executive planning and investor communications.
• Established and governed a centralized content and insights repository, improving access to research, performance data, and marketing support across teams.
• Created protocols for crisis management and change communication, ensuring consistent internal messaging.

Led global SaaS adoption and technology enablement efforts, translating regional customer needs into scalable programs and product requirements. Supported agile delivery through sprint planning, backlog prioritization, pricing personas, and delivery estimation for cloud-based mobile solutions.

• Helped scale international connected-device adoption from 14% to 45% of global subscription base, contributing to a 100K+ device expansion and ~$100M+ in cumulative hardware and recurring revenue impact.
• Gathered regional customer feedback to refine the digital experience (UI/UX for the AgSense mobile SaaS platform), aligning product features with field workflows to improve adoption and usability.
• Launched the Certified Technology Installer (CTI) program across 500+ global dealerships, driving approximately 350% higher technology sales among certified partners.
• Mapped ~100K GPS device locations using Google Earth 3D visualization, revealing connectivity performance patterns and coverage gaps that informed network and deployment strategy.
• Provided global product training through dealer workshops and webinars, bolstering brand advocacy and accelerating technology adoption across international markets.

Directed B2C marketing strategy and product management for all tool lines across major retailers, including national chains like Menards and Lowe's, driving increased brand awareness for automotive, welding, and safety apparel lines.

• Managed a 10-person creative team to develop high-impact content for lead generation and brand storytelling.
• Defined product positioning, value propositions, and key messaging by market segment with a goal to BUILD TRUST.
• Negotiated strategic vendor partnerships with leading tool brands such as DeWalt, launching co-branded storage solutions and securing premium shelf placement to boost higher-margin retail sales.
• Directed omnichannel marketing strategy, aligning internal messaging, visual identity (CPG design), and new product communications across retail channels.
• Led a website overhaul to improve E-Commerce, implementing SEO best practices and improving search rankings.

• Orchestrated integrated marketing campaigns for RIDGID Tools across digital platforms, trade events, and B2B/retail channels, driving lead generation and enhancing brand visibility for construction and MRO professionals.

  • Managed and maintained media relations, brand identity, and messaging guideline consistency across all communications channels and touch-points. Provided vendor management for any outsourced functions.
  • Created impactful sales collateral tailored to construction, maintenance, and repair professionals' needs, boosting customer engagement and strengthening the professional tools market presence.
  • Owned a $3.5 million discretionary marketing budget, oversaw agency partnerships, and performance metrics.
  • Led marketing initiatives including: video messaging, social media, digital marketing campaigns, web analytics, merchandising, tradeshows & events, and an online user forum.

• Owned and expanded a $40M global product portfolio for RIDGID’s Pressing and Alternate Joining category, driving record growth and category leadership.

  • Led needs assessment and GTM planning for new product launches and major revisions across global markets.
  • Guided content development across digital channels and events to support launches and adoption.
  • Partnered with Engineering and R&D to develop innovation roadmaps grounded in Voice of Customer insights and field data, improving differentiation and profitability.
  • Led cross-functional VoC and alignment initiatives, informing pricing, inventory, and feature prioritization decisions across Sales, Finance, and Operations.

• Directed a team of 3 persons, responsible for executing technical service support. Ensured accuracy of product information and optimal practice by evaluating product literature, operator's manuals, packaging, and web-content.
• Performed SKU reviews to reduce product returns and maximize ROI. Collected voice-of-customer data to help drive growth and tailor messaging for this key product line.
• Effectively solidified the BIOSONIC brand as the top-selling ultrasonic cleaner in the dental industry.
  Instrumental in increasing the profitability of the Scaler line by 40%.

• Managed product development and launch of home medical sleep therapy devices, coordinating cross-functional teams to meet regulatory, clinical, and market requirements.
• Led cross-department collaboration to deliver clinically compliant, patient-centered CPAP systems improving usability and outcomes. Optimized product design and pricing for Medicare reimbursement thresholds.
• Authored technical white papers supporting patent filings and regulatory compliance, reinforcing brand credibility.

Baldwin Wallace University -- MBA, Business Administration

Kent State University -- BA, Pre-Law