David J. Roberts

Directed global market intelligence for product development, marketing, and the executive staff. Tasked with strategic
thinking, market research, and customer insights using strong analytical skills and technical fluency.

• Mentored a team of six analyst interns completing 200+ research projects and automating reporting workflows,
  achieving $2-$4M in cost savings versus outsourced research.
• Drove process excellence with LAUNCHPAD, a structured monthly forum uniting Product, R&D, and executive leaders to discuss impediments, prioritize deliverables, and embed accountability into our Agile workflow.
• Developed and executed the business plan for the VALLEY AGTECH TOUR campaign, an integrated dealer campaign
  that increased connected-device subscriptions 23.5% and generated $640K in off-season revenue (85% ROI).
• Contributed sustainability metrics in support of ESG goals for the annual corporate report, demonstrating
  measurable progress toward environmental and operational goals across global markets.
• Provided analytics and market insights to support annual strategic plans and investor presentations.
• Led TAM analysis for our agriculture and infrastructure markets, standardizing market share estimates across business segments to ensure consistency in all strategic reporting and investor communications.

Spearheaded SaaS and technology adoption strategies to accelerate product adoption across five global markets.
Partnered with dealers and R&D teams to track progress and translate customer needs into scalable enablement
programs and product requirements.

• Communicated with customers to refine UI/UX for our scalable, mobile SaaS platform (AgSense), aligning product
  features with field feedback to drive customer satisfaction.
• Launched the Certified Technology Installer (CTI) Program, implemented across 500+ global dealerships, resulting in
  ~350% higher technology sales among certified dealers.
• Instrumental in M&A with onboarding of new tech acquisitions (Agsense, Prospera, PrecisionKing, +more).
• Led regional Voice of Customer (VoC) initiatives and focus groups, partnering with R&D to enhance the AgSense mobile SaaS platform and align features and user stories with end-user needs.
• Delivered global product training via dealer workshops and webinars, accelerating tech adoption.

Directed comprehensive product marketing programs for national tool brands distributed through major retailers and professional channels. Unified product management, creative, and merchandising strategies to accelerate growth.

• Inspired and motivated a 10-person creative and product team, aligning marketing content, trade events, and promotional campaigns with sales objectives to maximize ROI and brand consistency.
• Overhauled brands, including catalogs, in-store merchandising, print ads, and digital content, tailoring CPG packaging for retail impact and conducting SEO and website performance reviews to improve discoverability.
• Initiated partnerships with major retailers such as Lowe's and Menards, developing co-branded promotions and retail programs to enhance brand visibility and sales velocity.
• Negotiated co-brand alliances with industry leaders like DeWalt, launching joint storage solutions and securing
  premium shelf placements to support high-margin sales.

• Orchestrated integrated marketing campaigns for the mighty RIDGID Tool brand across digital platforms, trade events, and B2B/retail channels. Drove lead generation and enhanced brand visibility for construction and MRO professionals.
• Created impactful sales collateral tailored to construction, maintenance, and repair professionals' needs, boosting
  dealer engagement and strengthening the professional tools market presence.
• Strategically managed a $3.5 million discretionary budget to maximize ROI, enhance brand positioning, and maintain industry competitiveness.
• Oversaw advertising agency partnerships and led initiatives including brand messaging, social media campaigns,
  website redesign guidance, in-store merchandising creation, domestic tradeshow planning, online forum
  management, and efforts to improve lead conversion rates.

• Exceeded revenue and profit targets for new products and overall business every year during my service.
• Created and executed global launch strategy for fledgling Pressing & Alternate Joining category and identified and evaluated additional $50M cellular opportunity.
• Partnered with Engineering and R&D to develop innovation roadmaps informed by Voice of Customer insights and field data, enhancing product differentiation and profitability.
• Led cross-functional alignment and Voice of Customer (VoC) programs, coordinating with Sales, Finance, and Operations to optimize pricing, inventory, and feature prioritization based on real-world user insights.
• Oversaw Oracle ERP implementation for the Product Management organization, ensuring seamless integration of business requirements into technical deployment.

• Directed a team of 3 persons, responsible for executing technical service support. Ensured accuracy of product information and optimal practice by evaluating product literature, operator's manuals, packaging, and web-content.
• Performed SKU reviews to reduce product returns and maximize ROI. Collected voice-of-customer data to help drive growth and tailor messaging for this key product line.
• Effectively solidified the BIOSONIC brand as the top-selling ultrasonic cleaner in the dental industry.
  Instrumental in increasing the profitability of the Scaler line by 40%.

• Managed product development and launch of home medical sleep therapy devices, coordinating cross-functional teams to meet regulatory, clinical, and market requirements.
• Led cross-department collaboration to deliver clinically compliant, patient-centered CPAP systems improving usability and outcomes. Optimized product design and pricing for Medicare reimbursement thresholds.
• Authored technical white papers supporting patent filings and regulatory compliance, reinforcing brand credibility.

Baldwin Wallace University -- MBA, Business Administration

Kent State University -- BA, Pre-Law