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Business Strategy & Management


An IIM  Indore graduate,  Management consultant, Digital Strategist and a transformation Coach with  17 years of extensive  experience in Business Strategy and Program Management across technology start-up to Global Enterprises. Exceptionally versatile and quick learner, a coach and renowned relationship manager. Great experience of managing and working with multicultural teams. Adept at negotiating matrix organizations and delivering results consistently.


As Director of Strategy at Softlink Information Systems, Deepak has created a consulting practice which advises companies in adopting digital transformation initiatives. Deepak works across the organisation space, from CEO to the developer in advising and helping them in digitally transforming the organisation. He works with CEO in helping them creating sustainable business strategy and creating a culture of innovation. Works with the technology teams in creating a culture based on AGILE MINDSET for delivering value to the customer that surely delights!

Earlier, as Strategic Program Manager at Hewlett Packard ,Deepak created, managed and ran strategic programs crucial to HP India strategic business priorities which had very high visibility and business impacts. Deepak created from scratch a 32 Million USD worth business transformational program for banks by working with banking ISV firms globally.  Apart from this Deepak worked with HP Sales and end customers in creating opportunities by using the consulting approach that he learned while creating the business program.

Deepak’s prior experience include working for Hewitt Associates in Lincolnshire and Gurgaon leading a team of business analyst’s in creating a single tool for reporting Hewitt Annual Survey’s worldwide. Deepak also worked with Indian arm of Pricer Inc of Sweden where he established the pre sales department and created a team of pre sales specialist and business analysts. Prior, Deepak worked with a UK based e learning firm product managing the e learning product for over a two year period. Deepak was deeply involved in creating a go to market strategy for this product in UK.


Work experience

Nov 2014Present

Director of Strategy & Client Engagement

Softlink Information Systems Ltd
  • Established a consulting practice for product based digital consulting with focus on product companies and  B2B enterprises:
    • Manages transformation programs end to end including capability building, hiring and building teams overseeing client engagement, managing accounts and working with C level executives for program health monitoring.
  • Advised a bank in entering another country using digital transformation program end to end.
  • Advising a Fintech start up in Bangalore in creating a niche investment platform for certain segments of the society.
  • Advising a start up company in SE Asia in creating a e commerce based business using a mix of digital platform, social media and brick mortar model.
  • Coached multiple client teams in Agile mindset.
  • Created business opportunities worth USD 2 Million in 2017-18.
Nov 2008Oct 2014

Program Manager

Hewlett Packard
  • Created from ground zero up, a USD 32 Million worth transformation  program for Banks using HP technology stack. This included integrating HP products with those of banking ISVs creating delightful solutions for the banks . Deepak worked with engineering, marketing, legal, finance across pan HP organisation to create and run this program.
  • Established an AGILE Integration packs factory at Bangalore for new feature development thus scaling up the business potential of the product by over 100 % over a 2 year period. This was done at zero fixed cost to HP and was achieved by collaborating with different business groups within and outside of HP.
  • Recommended Mergers & Acquisitions for inorganic growth of the HP Information Life Cycle business. Led to the acquisition of Vertica by HP for close to USD 80 MN in 2011.
  • Program managed 3 joint product development as Product Owner and multiple marketing programs with partners and customers globally and ensured their success.
Nov 2006Oct 2007

Senior Business Analyst

Hewitt Associates
  • Led a team of Business Analyst’s in the Talent & Organization Consulting group to automate Hewitt’s world renowned reporting capabilities. This was part of the new initiative of automating the complete workflow of Hewitt’s surveys worldwide. Mapped and translated the vision of the product into an artifact by collaborating with stakeholders, business leaders and users of Hewitt spread across the globe. Transitioned the business analysis work to India and scaled up the team to 4 people.
Mar 2006Nov 2006

Business Analyst

Appulse technologies
  • Established the pre sales department and laid out processes for effective proposal turn around. Reduced time of turn around by over 55 %.Worked with top management to devise Appulse’s service delivery model for product engineering and go to market strategy in the world market.
Dec 2003Mar 2006

Business Analyst

Netcradle Ltd
  • Product managed, the flagship product targeting the UK market for over 2 years. Oversaw 3 major releases and host of other applications supporting the product including a home grown CRM tool for managing the business.
  • Worked with CEO to devise framework for establishing the go to market strategy and creating a new business unit.
Aug 2001Nov 2003

Team Manager

NANAK Associates
  • Cofounded this Intellectual Property consulting firm and established the patent consulting division for guiding the technology companies in creating wealth through Intellectual capital.
  • Mentored a team of patent consultants and guided multiple patent applications for product technology companies.
Jul 1995Jul 2001


  • As freelance business consultant, Noida.            Oct 99-July 01
  • I took a sabbatical and was a candidate for the Indian Civil Services Examination.                                                             July 96-April 99
  • ABB Asea Brown Boveri Limited as  Management Trainee                                                                      July 95-June 96


Aug 2007Mar 2009


Indian Institute of Management Indore
  • C.G.P.I  3.17/4.33
  • Co founded IIM Indore Management Canvas a b school magazine with a difference. The magazine has now an online avatar and can be reached on the following link:
  • Member of placement cell, coordinator for multiple student committees.
Sep 1991Jul 1995

Electronics & Communication Engineering

Jamia Millia Islamia, Faculty of Engineering
  • C.G.P.I 8.42/10
  • Vice President of IEEE student chapter.( 1994-1995)