Dentsu Impact is a part of Dentsu Aegis Network. DAN is ‘Innovating the Way Brands Are Built’ for its clients, through its best-in-class expertise and capabilities in media, digital and creative communications services. With consumers more connected, through a range of devices, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, DAN makes the best use of today's media mix to bring to life the right communication strategy and deliver the best results for clients.
Job Rolls
- Identify clients need, study the current customer journey and benchmark ideal practice
- Design CRM strategy and plan for ideal customer journey
- Study the current process, design the art of possible and plan strategies to scope out the path towards it
- Design engagement strategy,calendar and communication plan, -across touch points
- Identify research needs and design research plans
- Create brand experience around CLTV, considering SVOC and brand values
- Coordinate with the client servicing,creative,media and brand teams