Directs the end-to-end lifecycle of national marriage and parenting event initiatives, from initial ideation and strategic planning through execution and impact evaluation. Orchestrates cross-functional teams and resource allocation to ensure high-impact attendee experiences aligned with organizational mission.

• Brand & Content Strategy: Led the development of comprehensive brand systems for new church events, including creative direction for digital/physical assets, attendee workbooks, and multi-channel promotional content.

• Data Infrastructure: Architected digital database and reporting systems providing real-time visibility into weekly, monthly, and fiscal year performance metrics.

• Team Leadership: Proactively cultivate a positive work culture through genuine relational team building and influence, driving employee engagement and cross-functional collaboration

Multidisciplinary Lead | Operations, Digital Architecture & Visual Communications

Strategic consultant specializing in the intersection of digital infrastructure and brand operations. Expert at architecting complex workflows, UI/UX frameworks, and data-driven communication strategies that bridge the gap between technical requirements and high-impact visual design. Examples include:

LIVE2LEAD (JOHN MAXWELL EVENT) → PROJECT DIRECTOR & LEAD DESIGNER

• Orchestrated the end-to-end lifecycle of a 26-component project build, establishing the full-scale brand identity, multi-channel publications, and promotional graphics for a premier leadership event.

• Designed the integrated digital architecture, encompassing web presence and mobile app UI/UX to streamline registration and user engagement.

NW INNOVATION RESOURCE CENTER → STRATEGIC MARKET CONSULTANT

• Authored a comprehensive seven-phase go-to-market roadmap for a novel consumer product, transitioning the concept from initial competitive benchmarking to a scalable business model.

• Synthesized complex operational requirements into actionable financial forecasts and positioning strategies to secure a sustainable growth trajectory.

HEATH TECNA → PROCESS IMPROVEMENT SPECIALIST

• Directed a 6-month Lean Six Sigma initiative for a Tier-1 Boeing supplier, auditing shipping workflows to eliminate redundancies and standardize digital protocols.

• Engineered a centralized SharePoint-integrated functional notebook, optimizing documentation accessibility and operational consistency across commercial and industrial departments.

Served as a key strategic partner to the executive leadership team, streamlining interdepartmental workflows and standardizing business processes. Orchestrated the integration of human resources, operations strategy, and brand integrity while building and maintaining the organization’s digital infrastructure and data analytics ecosystems.

• Project Management & Team Coordination: Facilitated weekly creative directives by managing agendas, task distribution, and team accountability to ensure alignment with organizational initiatives.

• Digital Product Ownership: Acted as the primary architect and manager for the mobile app, overseeing its lifecycle from design to deployment.

• Brand Strategy & Design: Directed brand standards and visual identity, serving as the lead designer for both internal communications and external promotional campaigns.

• Data Analytics & Infrastructure: Engineered and managed comprehensive metrics processing systems; served as the primary administrator for all cloud platforms and digital dashboards to drive data-informed decision-making.

• Marketing Operations: Managed full-cycle production of marketing collateral, utilizing the Adobe Creative Suite and high-end production hardware (Xerox Versant and Duplo precision finishing hardware) to execute multi-channel campaigns.

• Cross-Functional Leadership: Coordinated large-scale weekly initiatives and community engagement programs, balancing high-level administration with direct stakeholder facilitation.

STRATEGIC COMMUNICATIONS & BRAND MANAGEMENT

• Executive Leadership: Directed all promotional and communication strategies, reporting directly to Senior and Executive management to align digital and physical initiatives with organizational goals.

• Brand Architecture: Served as the primary Brand Manager and Lead Designer, overseeing the visual identity and messaging across web, mobile, and TV platforms to ensure a cohesive experience for over 1,000 weekly members and 1,300 students.

• Departmental Oversight: Led the Communications department, managing the end-to-end lifecycle of high-impact promotional projects and internal/external publications.

DIGITAL ECOSYSTEM & DATA STRATEGY

• Platform Orchestration: Architected and managed integrated digital dashboards and multi-channel platforms to streamline outreach for 35+ internal and external ministries.

• Data-Driven Insights: Established a robust metrics processing framework, analyzing weekly data and KPIs to optimize marketing ROI and drive informed decision-making for large-scale event planning.

• Integrated Outreach: Coordinated complex, 360-degree advertising campaigns, blending physical collateral with digital content to maximize audience engagement and brand awareness.

Promoted through increasingly responsible roles from Intern to Sales Manager, ultimately serving as Director of Group Sales. Spearheaded all fan group activities and corporate sales initiatives for a 7,000-seat stadium hosting 70 home games and 220,000+ annual attendees.

STRATEGIC SALES & REVENUE GROWTH

• Exponential Performance: Engineered a 155% increase in sales revenue and a 351% expansion of sales accounts following promotion to Director.

• Account Management: Directed the strategy and execution for a diverse product suite, including corporate marketing packages, season tickets, luxury suites, catered picnics, and facility rentals.

• Financial Oversight: Managed the collection and summation of all in-game revenue; produced comprehensive corporate sales reports in direct collaboration with the GM of Finance.

• Executive Support: Entrusted with the preparation of confidential operational reports for the Team President.

COMMUNITY RELATIONS & NON-PROFIT LEADERSHIP

• Philanthropic Coordination: Served as the primary coordinator for the Hank Aaron Childhood Home & Museum; managed event logistics, designed educational programming, and led tours. Including 1,300+ Mobile County students during Black History Month.

• High-Impact Events: Organized weekly large-scale community events for 501(c)3 organizations, ranging from the Down Syndrome Buddy Walk (600+ attendees) to the Merry Christmas Gulf Coast bike giveaway sponsored by Walmart (5,000+ attendees).

• Civic Diplomacy: Represented the organization as a Diplomat for the Mobile Area Chamber of Commerce (2010–2011); twice recognized as Diplomat of the Month for excellence in community engagement.

GAME DAY OPERATIONS & MARKETING

• Event Programming: Managed the scheduling and logistics for National Anthem performers and ceremonial first pitches.

• Cross-Functional Support: Provided key assistance to Box Office operations, media relations, press box management, and stadium-wide promotional activations.

• Promotions from Intern to Operations Manager - oversee comprehensive evening and weekend dining services for the university campus.

• Directed a diverse, multigenerational team of 12 staff members (ages 16–60), fostering a collaborative environment across various cultural backgrounds and experience levels.

• Managed 9 simultaneous operating stations, ensuring high-quality food service delivery and operational efficiency during peak hours.

• Coordinated logistics and staffing for high-profile university catering events and specialized summer programs, maintaining service excellence for both internal and external stakeholders.