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Objective

To leverage my 5+ years of experience as a creative and data driven digital marketing professional to scale Blender Bottle digital presence. 

Work History

2015-03Current

Online Marketing Consultant

LINE SOLUTIONS, Niterói, BR

Responsible for the development and implementation of the online marketing strategy. My main responsibility  is to increase brand visibility through the use of digital marketing techniques. 

2014-082015-03

Manager of Digital & Financial Execution

The CHR Group (Studio One), New York, NY
  • Partnered with Raker Goldstein, a public relation subsidiary firm to publicize new M&As; 
  • Delivered 1 million monthly impressions to P&G, Hunt's, Symantec applying a native advertising strategy sustained by an ongoing Google Adwords campaign.
  • Created digital sale strategy to support client-acquisition strategy;
  • Bumped social media in 3.000 followers;
  • Managed 300k P&L accurately;
  • Recovered $90,000 in aging receivable;
2011-082013-08

Co-Founder, Head of Marketing

O'LIGHT, Niterói, Rio de Janeiro
  • Planned and executed marketing program tailored to the local market, overseeing the marketing program of our key clients.
  • Devised the advertising strategy in multiple counties across the State of Rio de Janeiro;
  • Created accurate measurement reports to key-clients  with the use of intelligent KPIs;
  • Developed strong portfolio of services and consequent content state pages on corporate website. 
2009-032011-07

Marketing Coordinator

FILTRABEM, Niterói, Rio de Janeiro
  • Partnered with sales department to develop effective marketing collaterals;
  • Devise effective sales and distribution strategy to expand market reach;
  • Developed a digital mapping system to implement the direct sales strategy;
  • Created a digital communication channel to listen and manage customers overall satisfaction, improving client perception over the brand in 60%.
  • Developed a $300k retail business called: Aquamatic;

Education

20132014

Computer Science Specialization - Certificate

BLOC

Web Junior Developer Specialization - Code Stack: Command Line, Ruby, GiT, GiTHub, JavaScript, and AngularJS.  

20112013

M.B.A concentration in Marketing

UNIVERSITY OF BRAZIL

Master of Business Administration with specialization in Marketing.

20042010

B.A in Advertising, Publicity, and Public Relations

UNIVERSITY OF BRAZIL

Bachelor of Arts in Advertising, Publicity, and Public Relations. Final project GPA 4.0 out 4.0

Online Marketing Certificate - Lynda.Com

Scope: Google Analytics, SEO, Content Marketing, Mobile Marketing, E-mail marketing, and Social Media Advertising. 

Skills

Social Media Management

Adobe Social Suite, Sprout Social, Falcon.io, Buffer, Crowdfire, and Hootsuite

MS Office Suite

Microsoft Word, Excel, PowerPoint, and Outlook

Adobe Creative Suite

Adobe Photoshop, In Design, Illustrator, Dreamweaver, and Premier. 

Google Analytics

Google AdWords, Google Tag Management, SEO Best Practices,

Project Management

Salesforce, Asana, Tableau, and Basecamp

Portuguese

Native speaker

Spanish

Second Language 

French

Third Language

Portfolio