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Phil Simon

Director of Marketing Communications

    Education

    20042006

    Master of Business Administration

    University of Notre Dame

    Volunteering Experience

    2016Present

    Marketing Communications Manager

    Local Non-Profit
    • Responsible for all advertised planning and execution - both print and online.
    • Managed advertising budget. 
    • Project Manager for annual user conference included over 60 clients. 
    • Responsible for collateral development included brochures, case studies and white papers, and email marketing.
    • Developed video product demonstrations.
      Implemented a lead nurturing program and closed-loop inbound marketing solution for tracking and measuring performance.
    • Migrated website over to a content management system.
    • Extended international website reached by adding the German accessibility.

    Skills

    SalesLogix
    HTML Editing Software
    Adobe Design Software
    Salesforce and Hubspot
    Content Management Software

    Work experience

    2014-08Present

    Director of Marketing Communications

    Universal Exports
    • Developing, maintaining, and executing an ongoing strategic communications plan.
    • Creating over $1 million in new opportunities in a single quarter.
    • Managing the budget of over $1 million; staff of 5 employees; numerous targeted global business relationships.
    • Ensuring all communications programs align with the company’s overall strategic business goals.
    • Ensuring consistency of brand positioning by managing messages and by closely integrating related communications activities.
    • Responsible for development and execution of content marketing strategy and planning.
    • Managing the flow of content marketing projects from conception through execution including; lead generation and nurturing content (like white papers/eBooks), public relations and press releases, product overviews, webinars, email marketing, case studies, videos, newsletters, websites, and social media.
    • Tracking and measuring content marketing performance.
    2010-042014-07

    Director, Corporate Marketing Communications

    Merkle
    • Launched the global brand program, regained favorable interbrand rating.
    • Developed new creative and messaging to effectively re-position the company.
    • Delivered $1M in savings via global infrastructure for communications tools & resources.
    • Reduced museum & archives cost by 30% while improving service to internal customers.
    • Delivered 20% increase in revenue from key accounts.
    • Reduced packaging expenses by 23% globally.