Divina Zacharia

Client: Standard Bank, South Africa

• Managed the user experience for 3 teams in the bank’s core banking project for staff front-end systems
• Designed processes that increased the efficiency of systems and reduced training time
• Implemented Agile UX methodologies; helping teams co-create, ideate and validate solutions via concept prototypes and design workshops.
• Conducted user observation studies and usability tests
• Took initiatives in optimizing existing workflows
• Collaborated with IT team for an innovation day idea for a payment app that is now being implemented across South Africa.

Client: HDFC Bank, India

• Assisted in user research and testing of a concept prototype to understand user behavior and needs and validate ideas

Client: Institute of Customer Experience

• Participated in trendspotting and identifying shifts in customer behavior and motivations
• Created a prediction report on the impact of the latest technological advancements on the way we will access and view content in future

Client: PVR – Vkaoo, India

• Crafted the user experience for the responsive website and app for India’s first on-demand theatre platform.
• Provided insights to guide business on features of product offering by analyzing market research and consumer trends and behavior
• Gathered in-depth information from theatre owners to ensure that the website content and design aligns with the backend operations
• Ideated, produced and presented project deliverables such as information architecture, user flows, wireframes and concept designs to demonstrate new features and visual elements
• The website and app have won awards for digital innovation and experience

Client: IndiaFirst Life Insurance, India

• Redesigned website and the logged-in & non-logged-in portals for the customer, corporate and agents
• Conducted user interviews and usability tests
• Created UI guidelines for standardization across portals
• Refactored transactional processes thereby increasing digital business and reducing service costs by migrating users to online support
• Coordinated with PMs, designers, product owners, copywriters and developers establishing consensus from all parties around task flows, technology limitations and timeline constraints

Client: Vodafone, India

• Designed user flows and wireframes for new product offerings
• Worked closely with Vodafone marketing to ensure a consistent experience and with the web analytics team to make data-driven decisions
• Conducted reviews of existing sections and suggested process improvement areas

Client: HSBC, UAE

• Created a gamified quiz template for HBSC’s periodic employee-knowledge tests.            
• Incorporated game mechanics to drive employee participation and engagement to an otherwise boring quiz        
• Happy with the program success, this format is being implemented across other HSBC branches across the globe.

Client: AurionPro, USA

• Optimized process flows for transaction banking framework based on research and business insights
• Implemented a white-label solution which offered a standardized offering to all clients but also allowed personalization

Other Clients: IDFC, Kotak, Bosch, Lok Capital, Six string ventures, Emami, HDFC, Fortis, Tata Capital, Meril

• Supported ad-hoc design requirements, evaluated interfaces by heuristic evaluation, cognitive walkthroughs, expert reviews, contributed to competitor analysis, guided design and development teams

• Assisted the lead visual designer with branding, print and digital media designs
• Redesigned crucial screens and improved task fl­ows of the booking app

• Architected the design, development and implementation of CMS-managed websites
• Ensured page content was optimized for SEO
• Analyzed Google analytics of websites to determine areas of improvement

Client: UNITRAX, Canada

• Worked as mainframes developer for a mutual funds transfer agent system
• Developed functional modules and wrote technical specifications documents 
• Worked closely with onsite SMEs, business analysts, testing and support teams to ensure high-quality deliverables