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DOMINIC LIECHTI

Adding value to leaders who multiply value to others. John C. Maxwell

Global Product Marketing Executive | C-Level Leader

Start-Up to Large Size

Leadership | Strategic & Analytical Mindset | Cross-Functional | Customer Obsessed 

Key Competencies Leadership Attributes Functional Expertise
  • Creative thinker
  • Active listener, influencer 
  • Cultivates innovation
  • Self-aware, resilient
  • Nurtures, builds teams
  • Sees around corners
  • Drives what matters
  • Executes with excellence
  • Product Marketing
  • Go-to-Market Strategy
  • Financial modeling, P&L
  • Learning & Development

Work experience

Dec 2024Today

Senior Director, Worldwide Product Marketing

Apple, Cupertino, CA, USA

Driving global go-to-market strategy, leading end-to-end marketing, scaling high-performing cross-functional teams, and delivering integrated, multi-channel brand platforms that strengthen global brand impact and expand user engagement across international markets.

April 2018Dec 2024

Director, Worldwide Product Marketing

Apple, Cupertino, CA, USA

Led global marketing strategy, enhanced competitive positioning, delivered measurable growth, elevated brand visibility and user engagement, and built strategic partnerships that expanded market presence and reinforced long-term portfolio relevance.

Jan 2016March 2018

President & Executive Director

Khan Lab School (associated with Khan Academy), MountainView, CA, USA

Transformed digital learning and scaled operations through data-driven strategy and innovation, earning an award for excellence and personalized learning while strengthening institutional visibility and stakeholder engagement.

Aug 2011Jul 2015

Managing Director

Silicon Valley International School, Menlo Park, CA, USA

Drove organizational growth, secured IB accreditation, built high-performing teams, and forged strategic partnerships to elevate institutional brand strength, market positioning, and long-term performance.

Feb 2009Aug 2011

Founder & Director of International Middle School

Silicon Valley International School, Menlo Park, CA, USA

Expanded enrollment and revenue through differentiated positioning, innovative programs, technology-enabled learning, and data-informed strategy, strengthening brand relevance and student outcomes.

Feb 2007Jan 2009

Principal

Junior High School Buhnrain, Zurich, Switzerland

Delivered operational stability, strategic clarity, and organizational growth while navigating complex challenges and contributing at senior leadership and board levels to strengthen institutional direction and credibility.

Jul 2002Jan 2009

Teacher

Junior High School Liguster, Buhnrain, Zurich, Switzerland

Fostered curiosity, creativity, and critical thinking while pioneering technology-enabled learning approaches that elevated engagement and improved student outcomes.