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DOMINIC LIECHTI

Adding value to leaders who multiply value to others. John C. Maxwell

Global Product Marketing Executive | C-Level Leader

Start-Up to Large Size

Leadership | Strategic & Analytical Mindset | Cross-Functional | Customer Obsessed 

Key Competencies Leadership Attributes Functional Expertise
  • Creative thinker
  • Active listener, influencer 
  • Cultivates innovation
  • Self-aware, resilient
  • Nurtures, builds teams
  • Sees around corners
  • Drives what matters
  • Executes with excellence
  • Product Marketing
  • Go-to-Market Strategy
  • Financial modeling, P&L
  • Learning & Development

Work experience

Dec 2024Today

Senior Director, Worldwide Product Marketing

Apple, Cupertino, CA, USA

Leading end-to-end international go-to-market strategy and scaling high-performing teams that drive global growth and deep user engagement. Focused on the intersection of marketing strategy and regional execution, delivering integrated brand platforms that ensure cultural relevance and market fit while accelerating business adoption across diverse international landscapes.

April 2018Dec 2024

Director, Worldwide Product Marketing

Apple, Cupertino, CA, USA

Led global marketing strategy and competitive positioning to secure sustained category leadership and elevate brand visibility. Shaped human-centered marketing and long-term portfolio strategy to enhance user engagement, strengthen strategic partnerships, and deliver measurable business outcomes through innovation-driven team leadership and operational excellence.

Jan 2016March 2018

President & Executive Director

Khan Lab School (associated with Khan Academy), MountainView, CA, USA

Transformed digital learning and scaled operations through data-driven strategy and innovation, earning an award for excellence and personalized learning while strengthening institutional visibility and stakeholder engagement.

Aug 2011Jul 2015

Managing Director

Silicon Valley International School, Menlo Park, CA, USA

Drove organizational growth, secured IB accreditation, built high-performing teams, and forged strategic partnerships to elevate institutional brand strength, market positioning, and long-term performance.

Feb 2009Aug 2011

Founder & Director of International Middle School

Silicon Valley International School, Menlo Park, CA, USA

Expanded enrollment and revenue through differentiated positioning, innovative programs, technology-enabled learning, and data-informed strategy, strengthening brand relevance and student outcomes.

Feb 2007Jan 2009

Principal

Junior High School Buhnrain, Zurich, Switzerland

Delivered operational stability, strategic clarity, and organizational growth while navigating complex challenges and contributing at senior leadership and board levels to strengthen institutional direction and credibility.

Jul 2002Jan 2009

Teacher

Junior High School Liguster, Buhnrain, Zurich, Switzerland

Fostered curiosity, creativity, and critical thinking while pioneering technology-enabled learning approaches that elevated engagement and improved student outcomes.