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Work experience

Sep 2016Present

Sr. Product Marketing Manager - Navigation Apps


Started out as a graduate in 2016 - now responsible for helping our turn by turn navigation apps fly off the virtual shelf. 

Responsible for

  • Understanding the market, competitors and audiences, to influence strategic direction using a data-driven approach and deliver actionable insights. Bringing the voice of the consumer into the engineering & product team. 
  • Working cross-functionally with both product (UX, UX research & customer care) and marketing teams (PR, CRM & Social) to develop and execute go-to-market plans. 
  • Analytical approach to campaigns and managing customer lifecycle across all channels. Constantly adjusting and analyzing performance based on KPIs and north star metric.  
  • Deliver adapted value propositions based on collaborative work with UX research, focusing on both qualitative and quantitative insights. Communicating product value and tech with a benefit-driven approach to end-users. 
  • Lead GTM and annual marketing plans across a variety of channels to drive awareness and engagement for our applications. 

Nov 2014Apr 2015

Marketing Intern - European Regional Team

Pepsi-Lipton - Lipton Ice Tea

Worked in the European Brand Development team, focusing on out of home  (OOH) channel

  • Created Perfect Serve Toolkit, and worked with an agency to visualize it. 
  • Development work on a Concept Store, as summer activation.  
  • Collected best practices from countries in Europe. These best practices were for McDonalds, Mocktail Launch, Full Year Evaluation and Perfect Serve program.


Aug 2015Jul 2016

MSc Marketing Management

Rotterdam School of Management, Erasmus University

Elective track- Brand Management 

Electives: International Product Development, Neuromarketing, Brand Management 

Sep 2012Jul 2015

BSc International Bachelor of Communication and Media

Erasmus University ESHCC

Minor: Influencing People: Psychology of Persuasion 

GPA: 7.1/10

Sep 2010Apr 2012

BSc International Business Administration

Erasmus University RSM
Sep 2007Jun 2010

International Baccalaureate - Bilingual Diploma (English and Spanish)

La Chaitaigneraie, Geneva, Switzerland