An experienced communication expert focused on strategic corporate communication. After graduating from Istanbul University with a degree in Business Administration in 1998, joined Koc Holding and worked at Aygaz A.S. Advertising and Public Relations department. At Aygaz, had prepared Turkey’s first sustainability report.
Then joined Turkcell in 2004 and continued my career as Corporate Communications Senior Expert. In Turkcell, took roles in financial communication and crisis communication projects. In 2006, started working in Yıldız Holding Corporate Communications department. Joined the team just at the beginning of the department’s establishment as an active player in the projects carried out for the repositioning of the company’s corporate perception. Coordinated the media relations for the Ulker/Yıldız Holding’s M&A’s such as Godiva acquisition, responsible for the communication of Godiva’s acquisition from the beginning and managed financial and business media relations until Godiva starts its operations in Turkey. With the opening of the first Godiva shop in Nisantasi/Istanbul, had the chance to conduct consumer communication activities mainly around positioning Godiva as a luxury indulgence brand.
In 2012, joined prfit as a Communication Consultant and worked with various brands and companies active in construction, IT and fashion sectors and also she gave communication consultancy for start-ups. I brought prfit an IPRA Golden World Award in 2013 for the communication of YOYO’s (a start-up company providing car sharing service) launch to the market. Currently, continue my career as Senior Account Manager at Grayling.
I love to explore new ways of communicating and I am a strong believer that companies need to communicate in order to be successful and survive. My aim to create added value for the companies and brands I advise.