SVP, Business Unit Leader
Haier America Appliances
- Improved business unit profitability by 25% with a competitive category market introduction, branding and marketing strategy that increased brand awareness from <1% to >25% and exceeding the targeted ASP by 15% and contribution margin by 35%.
- Lead negotiations with major mass merchants to reduce negative impact of unprofitable customers on company performance yielding an 89% reduction in forecasted inventory position (from $17.96M to $2.17M) and 82% improvement in profitability in retail line of business.
- Within 10 months, created and implemented sales, customer and marketing strategies that aggressively grew wholesale distribution business with a 3X expansion in customer base contributing to 120 new outlets and geographical expansion of 75% to include all of North America.
- Collaborated with Haier factories in China to support product roadmap that solidified competitive positioning by exceeding competitor’s product offerings on 90% of new product lineup and converting 75% of new customers from competitors.