Medical Device
17 years in various product management and marketing roles
Strategic Marketing | Business Development | Expertise in the Americas, Europe and Asia
Savvy Marketing Leader with significant global market experience in delivering creative business strategies and key stakeholder-focused initiatives driving revenue and profit contribution. Recognized for conceptualizing transformative product life-cycle management schemes and nascent to mature market share enhancement programs.
Expertise in disruptive technology marketing, market and customer insight research, market-driven input to product design, business planning, training and development. Experience with both start-up and growth-driven public global organizations.
Significant international experience. Fluent in Spanish (native), intermediate French, basic German.
Medical technology, multi-vertical leader with 1B€+ in global revenues. Its Microsurgery business drives 270M€ + in top line and a 46% contribution to the company's EBIT.
Tapped by corporate senior management to lead the global business function for the Field of Business Visualization including Neuro/ENT, Spine surgery and Dental business verticals. Key member of executive leadership team with P&L responsibility managing strategic marketing and product management groups with a total of eight upstream and downstream focused managers and with dotted responsibility to Marketing Communications team of three. Reporting to Senior Vice-President for Microsurgery business.
Key Accomplishments:
Delivering over 40% of Microsurgery's global revenue contribution, US ZEISS subsidiary market revenues added over 15% revenue growth in this period.
Offered strategic marketing leadership for a newly-created downstream group following merger between Carl Zeiss Surgical and Meditec in late 2006. Built and managed industry-leading marketing group responsible for marketing agenda targeting Neuro/ENT, Spine, Dental and Radiation Oncology market segments.
Key Accomplishments:
Leader in medical laser business establishing Photo-Selective Vaporization of the Prostate (PVP) in the treatment of benign prostate hyperplasia. Company acquired by American Medical Systems in 2006 for $715M .
Championed upstream product development of Laserscope's GreenLight HPS Laser System generating over $60M and 20% growth in YTD Q2 2006/2005 for the Urology market segment. Led Product Management company transition through acquisition ensuring streamlined operations of on-going commercial initiatives.
Key Accomplishments:
Innovated the Balloon Kyphoplasty procedure in the minimally-invasive treatment of vertebral compression fractures of the spine. In 2005, the company generated over $500M in sales and was later acquired by Medtronic for $3.9B.
Led the newly-created function through strategic product and procedure initiatives as well as intellectual property development for adjacent clinical applications leveraging Kyphon's Balloon Technology.
Key Accomplishments:
Leader in wound management in surgery combining hemostasis, tissue sealant and anti-adhesion technologies generating over $100 in revenues and 12% annual growth in 2004.
Led recently acquired FLOSEAL US Marketing function.
Key Accomplishments:
Surgical medical device start-up, focused on specialized development and commercialization of neuro/spine instrumentation and implantables, with annual revenues peaking at $25M, later acquired by V. Mueller/Cardinal Health.
Managed the holistic product concept to commercialization process by leading the involvement of multi-functional team and industry opinion leaders within the neurosurgical community.
Key Accomplishments:
Marketing Associate – Infectious Diseases, Oncology, 06.1996 - 01.1999
Market Research Associate, 01.1996 – 06.1996
Sales Representative, CNS and Endocrinology Specialist, 03.1993 – 01.1996
Executive education program led by HBS faculty including the top 100 executives at Carl Zeiss AG.
Leadership workshops aimed at high potential talented executives at Carl Zeiss AG.
Industry advisor on European Community-funded project in the development of a multimodal imaging system for Theranostics (therapy+diagnosis) of patients suffering malignant glioma, the most common primary brain tumor.
Mentorship program benefitting undergraduate biomedical engineer students starting their professional careers.
Kit and Methods for Medical Procedures within a Sacrum, United States Patent, US20080140082 A1, Issued: June 12, 2008
Handle for Multifunction Endoscope, United States Patent 2007/0270,647, Issued November 22, 2007
17 years in various product management and marketing roles
Fluent and Native Speaker
11 years leadership experience
Good Command
Basic Communication Skills