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Passionate about technology and marketing. Creative and skillful. Many years of experience in digital marketing. Vast knowledge in technology and portable devices. Motivated, reliable and value high standards of work.  

Work experience

Nov 2014Present

Digital Communications Executive

Abu Dhabi Music and Arts Foundation - ADMAF
  • Responsible for the “Abu Dhabi Festival” digital marketing

  • Developing content to lead sales across all digital channels 

  • Managing and leading digital initiatives to support organization 

  • Creates, manage and grow organization's on-line presence across all digital channels including, but not limited to, Twitter, Facebook, YouTube, Instagram and website

  • Leverage measurement tools to provide progress reports and mine insights while continually finding ways to improve on those metrics through testing and new initiatives

Jun 2013Nov 2014

Digital & Social Media Senior Officer

  • Responsible for on-line and social media marketing of new products and services such as mobile devices and wireless plans

  • Implement on-line and social media strategy, coordinating with stakeholders across the company to ensure its effectiveness and encouraging adoption of relevant on-line and social media techniques into the corporate culture and into all of the company’s products and services

  • Manage on-line social media campaigns and day-to-day activities across all platforms

  • Manage presence in social networking sites including Facebook, Twitter, YouTube, Instagram and other similar community sites

  • Monitor effective benchmarks for measuring the impact of social media programs, analyses, review, and report on effectiveness of campaigns in an effort to maximize results

  • Regularly feedback insights gained from on-line monitoring into the marketing and PR (Communications) to help them evolve their strategies in a timely fashion

  • Implement the latest social media management tools

Oct 2008Nov 2012

Online & Social Media Officer

Charter Communications
  • Partner cross functionally to inform the strategy, measurement, tools and integration

  • Drive the growth, engagement and satisfaction of brand communities across on-line channels

  • Help Customers with technical issues across forums and social media channels 

  • Track and report on key metrics for on-line social media channels to all stakeholders, including executives. Use analysis and user feedback to optimize content and engagement projects

  • Lead the Interacting with customers and fans in real time on various web platforms

  • Analysis of social media trends and their impact on the company


Feb 2003Jul 2004

Technical Support Representative

  • Responsible for handling all persistent internet connection cases

  • Provide support to wireless and complex issues

  • Responsible for supporting Mac Computers for Internet setup

  • Set up Home networks 

  • Responsible for providing technical support such as home networking, DSL, software, email, and login issues 



Bachelor of Science in Business Administration, Management of Information Systems

New York Institute of Technology, NYIT

Advanced Social Media Strategy Certificate

Hootsuite, Newhouse School at Syracuse University

“Hootsuite” Certified Professional


Computer and I.T. certificate (432 training hours)

The American Institute of Management and Technolog