Eddie Lutz

Eddie is a Consultant at Sand Cherry Associates, with 12 years of marketing, operations and competitive strategy experience spanning the wireless, telecom, and broadband verticals. Eddie is an integral part of our firm's ongoing success in the design and delivery of strategic customer-centric initiatives through digitally-native, data-empowered solutions.

Eddie has led numerous product, pricing, and packaging strategies to drive millions of dollars in revenue for multiple Fortune 50 companies, improve customer retention, and optimize the overall customer experience. His more recent work has focused on product marketing and product development strategy to effectively convey product value to millions of telecom customers worldwide. 

Prior to Sand Cherry Associates, Eddie was a Senior Product Marketing Manager where he was responsible for the development and execution of Go-To-Market strategy, value proposition development, product marketing strategy development, and more

• Telecom Product Management: Lead the go-to-market strategy for multiple highly technical products and services across multiple Fortune 50 companies and ensured the effective implementation of product, pricing, and promotional tactics
• Competitive/Market Analysis: Lead the Competitive Strategy development for a Fortune 50 telecom company, which directly impacted millions of residential cable, internet, and wireless customers
• Data Analysis: Collaborated cross-functionally with Business Intelligence teams to develop data reporting and analyzed that data to extract insights and inform future business strategy 
• Sales training development and implementation: Was responsible for training and educating hundreds of customer-facing sales representatives on a quarterly basis on market trends, competitor tactics, and pricing and promotional strategy
• Value Proposition Development: Led multiple initiatives focused on effectively communicating the value proposition of products and services for Fortune 50 companies