M. Ijaz ul Haq

SEO / Organic Growth:

• Achieved 300% YOY organic search growth with 5000+ keywords in top 10 Google SERPs across UK, US, and EU, boosting domain authority by 23 points.
• Maintained website SEO health over 90% by optimizing content, reducing bounce rate, and improving On-Page SEO, sitemaps, and robots.
• Managed and merged a complex structure of 1000+ web pages across 4 sub-domains and their knowledge hubs.
• Ranked the mobile app in the top 70 in the communication category on Play Store in key markets like the UK, France, Germany, and Italy.

Paid Search:

• Maintained 4x ROAS for Google/Apple Search ads across three products in the UK and EU.
• Designed quarterly campaign structures for Meta, Google, and YouTube ads.
• Optimized acquisition funnel to shift from FREE SIM to prepaid SIM orders.
• Achieved and maintained an ~87% SIM activation rate.
• Enhanced landing pages for better conversion rates and resolved conversion funnel issues.
• Optimized ad copies and campaign structure for maximum ROAS.

Content:

• Developed and executed content plans and blog outlines for high-value blog content.
• Edited, published, and structured blog content to meet SEO best practices.
• Established an FAQ knowledge base, reducing customer service load.
• Collaborated with copywriters to create an engaging ad, email, and web copy.
• Worked with the design team to produce visual content for ads on Google, Meta, and other platforms.
• Coordinated with the content team on video scripts, storyboarding, and video production for Meta, TikTok, and YouTube ads.

Marketing Automation:

• Designed multi-channel marketing communication strategy across web, app, SMS, and email.
• Managed trigger-based push notifications, sequences, in-app automation, and journeys, including welcome, engagement, and retention series.
• Achieved 41.7% email open rate, 13.2% click rate, and 6.3% conversion rate.
• Continuously monitored and optimized engagement and conversion rates.
• Regularly evaluated performance analytics to identify and address improvement areas.

Product Management:

• Coordinated with UI/UX, frontend, backend, mobile development, product, and customer service teams to align operations with the company mission.
• Conducted market research to stay updated on industry trends and adapt the product.
• Monitored competitors to identify and address competitive gaps.
• Gathered requirements for new features and improvements, collaborating with cross-functional teams to strategize and manage dependencies.
• Prioritized business objectives, balancing quick wins with long-term strategies.

• Restructured and maintained the website for SEO, achieving high rankings in four different modules.
• Optimized website structure to rank for doctor's names, specialties, procedures, patient conditions, and cities through local SEO.
• Collaborated with the UI/UX team to redesign the website for better conversions and user-friendliness.
• Achieved top rankings for over 100 keywords across seven locations in New Jersey and New York within three months.
• Managed social media campaigns for diverse user segments in the health niche in New York and New Jersey.
• Managed and optimized Google PPC campaigns for health lead generation.
• Developed lead generation strategies through organic content creation and lead magnet deployment.
• Led a team of content and copywriters to produce content for various channels and products.

• Developed and executed social media marketing plans for food industry clients.
• Created social media strategies and content for various clients.
• Maintained quarterly and annual social media calendars for each client.
• Collaborated with graphic designers for content production.
• Conducted client meetings to discuss monthly reports and align marketing activities with business objectives.
• Managed Meta ads for clients.
• Analyzed KPIs of digital marketing campaigns.
• Managed influencer outreach programs and onboarded influencers.

• Developed and executed 3-month marketing plans and strategies.
• Created and managed quarterly marketing plans.
• Liaised with local industry for employee safety management courses.
• Executed marketing campaigns through seminars and expos with local colleges and universities for student skill enhancement.
• Managed social media content and campaigns for lead generation.
• Facilitated collaboration between local industry, educational institutions, government bodies, and incubation centers.

CGPA: 3.45/4.0

CGPA: 3.4/4.0