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Summary

Motivated by a strong desire to do what is right for the client and project team. Known for my ability to collaborate, partner, and lead purposefully with empathy.

Work History

2019Present

Senior Integrated Marketing Manager

Microsoft
20172019

Senior Engagement Manager

Indigo Slate

Project & Program Manager responsible for scaling delivery for a cross-functional team from RFP to multi-million dollar program.

Contributions include supporting a dedicated Project Management team, strategy, scoping, tracking and measurement of core customer and business goals, while curating a world-class customer experience.

Strategic account lead for multiple Microsoft work streams including C&E, GDC, and Hololens. Partnered with Sony to build new user profiles and grow the current professional photography community. Developed content for App Dev's through Amazon that encouraged an enriching experience in the Amazon appstore.

Managed a client portfolio of $3MM from initial strategy and conception to final delivery. Includes leading teams of 5 to 10 resources across business, marketing, technology, and creative services.

Cultivated a growing group of meaningful client relationships to assist in tracking of quarterly objectives, successfully supporting key marketing moments, announcements, and rhythm of business activities.

Report directly to Executives, Product Marketing Managers, and other key stakeholders to collaborate on asset development, technical accuracy, and brand alignment.

20132017

Senior Marketer

The Annuity & Life Source, Inc.

Identified areas of business development and advertising that surpassed sales goals of over $25MM.

Managed public relations via executive communications and spokesperson readiness.

Defined, executed, and led marketing strategy, with direct responsibility for print media, content, and user experience.

Created and led an integrated marketing roadmap based on market and customer needs, technology trends, competitive position, and overall company strategy.

Built data-driven plans based on product life cycle to grow customer base and revenue while maximizing customer satisfaction.

Responsible for social media content creation including LinkedIn blog posts, Twitter feed, Facebook account, and a weekly YouTube video blog.

20162017

Digital Marketing Teacher's Assistant

General Assembly

Developed and taught compelling curriculum for students in the part-time Digital Marketing course.

Mentored students through working sessions and evaluated student performance.

Provided support during marketing events and informing prospective students.

Assisted with instructor hiring and on-boarding by participating in interviews, and peer observations.

20122013

Account Manager

Guidant Financial

Counseled clients with small business funding and self-directed IRA plans.

Audited individual client's data and ensured accuracy in all IRS reporting.

Developed and maintained relationships with ~200 personal clients.

Drove new initiatives for the Account Management team including reporting and record-keeping process improvements, development of new client education material, and system testing procedures.

Collaborated with team members to creatively problem solve.

20092011

Crew Member & Private Chef

Luxury Yacht, Maryanne

Formed elegant experiences for owners and up to six guests in a Summer cruise from Seattle to the Queen Charlotte Islands.

Produced three meals daily including a three to five course dinner utilizing local, fresh seafood researched in advance to compliment an assortment of ingredients.

Individually navigated a Boston Whaler motorboat to crab, shrimp, and fish for food to be prepared in meals served on board.

Responsible for maintaining boat appearance, provisions, and planning.

20052009

Event Manager

Bold Hat Productions & Private Company

Orchestrated large scale cashier services for Fremont Oktoberfest, HopScotch Beer and Scotch Festival, and the Fremont Fair.

Part of a leading event production team with expertise in creating multi-faceted corporate parties, festivals and events.

Collaborated to design a scalable system that results in profitable, mission fulfilling, successful events of all sizes. These events were fundraisers for the benefit of the city of Fremont.

Education

20142015

Digital Marketing Certificate

General Assembly
20042009

B.A. Health and Psychology

Northwest University

Skills

PowerPoint

Dynamic presentations that convey a clear message

Public Speaking

Messaging and Campaigns

Excel

Data Analytics

Software and Tools

Microsoft Office Suite, LinkedIn, YouTube, and Opal

Event Planning

Partnerships and Promotions

Social Media

Content Development and Branding

Paid Advertising

Market Segementation