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SANDEEP BANYAL

Summary

Highly efficient results driven and capable marketing executive with a proven ability to effectively develop, manage, and control relationships between the company and its target audience. Having a proven track record of quickly understanding a marketing campaigns mission, vision, and objective and then communicating this to potential customers. Enjoying challenging briefs & able to work to an excellent standard under considerable pressure whilst presenting a positive image to clients & colleagues.

Work experience

Architect

Enterprise Marketing
Architect Tata Consultancy Services-Interactive Working as Chief Marketing Architect for TCS-Interactive responsible for design, develop and deliver marketing transformation program. In a current role Sandeep is responsible for creating new offerings, solutions and beta products along with different industry partners Deliver Digital marketing transformation program for SAS Airlines to transform customer experience  across inbound, outbound and external media channel. Responsible for designing and owning the architecture and solution which covers Adobe Experience Cloud, Google Marketing Cloud, Migration from On-premise to Azure cloud and SAS Enterprise Miner Delivered Digital transformation program for DB Bank Germany to decentralise the payment solutions and enable channels as revenue stream. Responsible for strategy, business mockups, blueprint and execution Deliver marketing automation solution for Staples to channelise their sales and marketing solution across 11 global markets. Responsible for strategy, architecture and execution on Marketo, Salesforce CRM, Cvent, and other solutions Setup Global Demand Centre for Xerox   to deliver global print supply solution to the B2B customers globally. Responsible for blueprint the solution, methodology, framework and execution. Delivered on Aprimo Marketing Studio

Management Consultant

Enterprise Marketing
Management Consultant Deloitte & Touche LLP Worked as Enterprise Marketing consultant with sales & marketing business development group of Deloitte. Primarily worked on the marketing solutions for ongoing manual dis-integrated system and provided strategic solutions in the areas which includes Phygital Events Sales and Incentive management solution across globe Alignment of marketing solutions Deloitte US, UK and Australia Performance Marketing
2010-12

Management Consultant

Enterprise Marketing
  Management Consultant Effective Collateral Management System" CERTIFICATION Adobe Experience Cloud Architect-Adobe Analytics
2011-06

Manager

Infosys Ltd
 . worked as EMM consultant and provided spend management solution to retail giant from US region which includes: Channelization of budgeting and forecasting Spend management-capturing the Purchase orders, validating the order, managing invoices Identification of KPI's and generation of  reports & dashboards

Architect/developer/bp

IBM Design Thinking
Campaign-Architect/Developer/BP Marketo-SME Adobe Experience Platform DemandBase-Account Based Marketing Hubspot-Inbound Marketing Blueshift-AI Marketing Safe Agile IBM Design Thinking
2008-07

Management Consultant

Enterprise Marketing
Management Consultant Atos Sintel Ltd Worked closely with BDM's and FSD's  for the effective implementation of business solution for the alignment of sales & marketing operations. worked towards the synchronization of global and local campaigns worked for the automation of ongoing manual system integration of dis-integrated systems to maximize marketing efficiency TECHNICAL SKILLS Adobe Experience Cloud

Manager

Target, Analytics, Audience
8 Campaign, Manager Delivered to customers to Like SAS Airlines, DB Bank, Credit Suisse, Aviva Investors, H&M, Belgium Rail and others Customer Data Platforms- 7 Adobe Experience Platform, Evergage, Blueshift, Relay41 Delivered to customers like Brail, ABN Amro, KLM and others Cloud-Google Cloud and 6  Azure SAs Airlines, DB Bank, GSK, Scandic and others 8  Analytics, Optimize &DV 360 and Big Query Delivered to customers like SAS Airlines, H&M, Lloyds Bank, US News J&J and others

Education

20052008

M.CA

20022005

Himachal Pradesh University

Core Competencies

10
Communication
10
Marketing Acumen
10
Training & Development
10
New Product Development
10
Strategic Business Planning
10
Team Player & Quick Learner
10
Account/Program Management
10
Building Beneficial Relationships
10
Analysis & Information Gathering

Publications & Frameworks

  • Published a solution framework on tackle "Third Party Cookie"
  • Published as solution framework to "Optimise the massive server calls to deliver connected customer experience"
  • Published a "Point of View" on "Channelization of Sales & Marketing Operation using EMM Technologies"
  • Published a "Point of View" on "Optimization of Campaign Design & Testing Techniques"
  • Published a "Point of View" on "Need it more than ever - Effective Collateral Management System"

Certification

  • Adobe Experience Cloud
    • Architect - Adobe Analytics
    • Campaign - Architect/Developer/BP
    • Marketo - SME
    • Adobe Experience Platform 
  • DemandBase - Account Based Marketing
  • Hubspot - Inbound Marketing
  • Blueshift - AI Marketing
  • Safe Agile
  • IBM Design Thinking 

Industry Exp.

Pharmaceutical - US & EMEA

E-commerce - EMEA  & APAC

Travel - EMEA & APAC

Retail (CPG) -  US, EMEA & APAC

Hi-Tech - US, EMEA & APAC

Banking - US & EMEA

Insurance - US  & EMEA

Competencies

  • Cloud First Transformation
  • CRM Personalisation & Customer Experience
  • Performance Marketing
  • Sales and Marketing Channelization
  • Marketing Spend Optimization
  • Digital Partnership Development

Offering and Solutions

  • Develop, design and product owner for MarTech 4.0. Martech 4.0 helps customers with rationalisation of MarTech stack, understand the maturity of platform and delivers technical recommendations in space of architecture and must do activities for short term and long term business objective.
  • Develop a solution for ITP 2.0, overcome the constraints of third party cookie for customer identity
  • Develop a solution to optimise massive server calls, most marketing cloud requires massive server calls to track and visualise customer actions on different channels
  • Develop a solution to master Persistent ID, overcome the constraints of non - persistent Id's offered through different marketing clouds

client Portfolio

Pfizer - Data Driven Marketing

SAS Airlines - Digital Marketing Transformation & CRM Personalization

Tata Unsitore - E-commerce 

Xerox - Print Supply Chain Management solution

Microsoft Mobile - Channelization of Sales & Marketing Operations

Deloitte - Marketing Automation

AMEX , X-Box - Multi-Channel Campaign Solution

KRAFT Foods, Landmark, Diageo  - Other prominent clients 

Work Permit (VISA)

Sweden (Permanent Residence)

US (Business Visa until 2029)

UK (Business Visa until 2021)