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Summary

Visionary Creative Director with 8+ years of experience shaping compelling brand identities and leading high-impact creative teams within the fashion, design, or advertising industries. Proven expertise in developing overarching brand strategies, including defining key values, target audience, market fit, and tone of voice. Adept at crafting cohesive visual identities across diverse consumer touchpoints such as photography, product design, packaging, social media, e-commerce, and physical retail. Skilled in directing product development, seasonal campaigns, and high-profile collaborations while ensuring all outputs align with brand narratives. Experienced in mentoring and managing creative teams, fostering innovation, and delivering results-driven solutions. Deep knowledge of graphic design systems, contemporary culture, and cross-platform storytelling, paired with exceptional leadership, strategic vision, and a strong ability to inspire and execute impactful brand strategies.

Work Experience

July 2023Present

Creative Director

Octovortex Media
  • Conducted research into applied metrics used to identify high-impact avenues of creative technology for funding and development, targeting utilitarian use cases.
  • Utilized data analytics to assess campaign performance, adapting strategies to optimize outcomes based on quantitative insights.
  • Demonstrated leadership and communication skills by presenting findings, and showcasing the practical application of emerging technologies to enhance engagement and accessibility in scientific visualization and storytelling.
Dec 2023Present

Board of Directors

Maryland Federation of Arts Board

Spearheaded initiatives to elevate visual arts through curated exhibitions and juried art shows, emphasizing innovative and diverse artistic expressions.

Feb 2020July 2023

XR Developer and Communications Manager

Center for Immersive Experiences, Penn State
  • Wrote Developer blog posts to document production process and showcase research.
  • Developed AR/MR/VR applications tailored to visualize scientific data, carefully coordinating and leveraging the best match of emerging technology to build the most useful tools.
  • Demonstrated projects at conferences and events, making scientific research engaging and accessible to diverse audiences.
Aug 2018Dec 2019

Department of Defense Research

Applied Research Laboratory, Penn State
  • Conducted comprehensive user research, including interviews and usability testing, to inform design decisions and enhance user experience.

  • Led a team in creating educational and advocacy-focused multimedia content, including gamified simulations and VR demonstrations. 

Aug 2016Aug 2018

Data Visualization/Media and Communications

Huck Institutes of the Life Sciences, Penn State
  • Increased program applications 60% by correcting site obstruction, optimizing design, & SEO. 
  • Created media and data visualizations to highlight research achievements and discoveries.
  • Managed scientific outreach efforts and social media channels to promote institute initiatives.
Aug 2015Apr 2016

Visual Analytics Research

Huck Institute of the Life Sciences
  • Developed and designed personalized genomics application titled BioScope.
  • Published paper on network structures of pollinator populations.
Aug 2015Apr 2016

Brain Development Research

Penn State Health and Human Development: Gatzke-Kopp Child Brain Development Lab

Collaborated with a team in lab, studied effects of sleep and nutrition on developing brain. Wrote research summaries.

Feb 2011Jan 2015

Operations Management

St. Augustine Wine Cellar and Restaurant

Directed the day-to-day operations of a high-traffic restaurant, maintaining a clean and inviting atmosphere for guests. Supervised cleaning schedules, inventory control, and equipment maintenance to ensure compliance with health and safety standards. Trained and coordinated staff to provide exceptional customer service, managed supply orders within budget constraints, and handled customer feedback with a focus on quality and experience enhancement.

Jan 2011Feb 2012

Operations Management

Hunter's Run Stable

Managed daily operations for a 14 horse stable, ensuring a safe, clean, and organized environment for both staff and clients. Oversaw maintenance of the facility, including cleaning tasks, inventory management, and safety checks. Developed and implemented procedures for the proper handling of equipment and supplies, optimizing efficiency and cost management. Responded to client inquiries and resolved issues to enhance customer satisfaction.

Aug 2010Present

Art Sales and Freelance Design

Built and marketed creative projects in order to bring maximal satisfaction to diverse clients.

Education

Master of Biotechnology

Pennsylvania State University

Built educational games illustrating pollinator network dynamics to combat colony collapse disorder. Animated combination drug therapies to illustrate for the WHO best means to treat endemic malaria. Developed virtual reality experience to showcase findings of viral cell entry.

BS, Biology

Pennsylvania State University

Dedicated to study of mental and physical health and wellbeing

Skills

Research

Dedicated to advancing education through the strategic coordination of emerging technologies, my research explores the integration of AR, VR, and AI to create immersive, data-driven learning experiences

3D Modeling and Animation

Extensive experience developing project pipelines, and task and assent management and organization. Proficient in Blender, ZBrush, Substance Painter, and Maya, Cinema 4D, Rhino, and Adobe programs.

Data Visualization

Made user interfaces, tables, figures, flow diagrams, and other infographics for research labs across 6 STEM colleges. Excels at storytelling through visual means.

Science Writing

Assisted in production of grant proposals, web press releases, and popular science articles for 5 years.

LiDAR Scanning

Used blue and white light scanning devices from companies like Artec and Apple to build digital twins of real world spaces.

Illustration & Design

Skilled in creating logos, websites, storyboards, and branding materials, with an eye for visual storytelling.

Programming/Software Development

Developed and created interfaces for genomic visualization, and network analysis tools. Built explorable models depicting newly discovered mechanisms of viral entry in 3D. Python and Javascript fluency.

Community Engagement

Proven ability to convey complex concepts in an accessible manner, enhancing audience understanding and fostering meaningful connections.

Communications

Wrote articles & produced media for an institutes spanning across 6 colleges. Managed professional social media channels spanning 4 different platforms.

Social Media Content Creation

Proficient in crafting engaging content to enhance class visibility, drive member engagement, and promote a vibrant science community

Illustration & Design

Skilled in creating logos, websites, storyboards, and branding materials, with a keen eye for visual storytelling.

Data Visualization

Made user interfaces, tables, figures, flow diagrams, and other infographics for research labs across 6 STEM colleges. Excels at storytelling through visual means.