Data & Analyitics - Google Analyitics, Power BI, Salesforce
Email Marketing - MailChimp, Constant Contact
Web Design - GoDaddy, WordPress, HTML5, CSS
Work experience
dentsu international
09/2021PRESENT
Paid Social Manager
Project manage associates and sr. associates for dedicated lines of business to help increase efficiency.
QA all LOB's campaigns pre and post-launch in addition to QA-ing traffic sheets prior to campaign building.
Review insights in all reporting (i.e. period reports, QMRs, and ad hoc data pulls).
Build tactical plans and media briefs for the entire fiscal year in addition to ad hoc campaign requests.
Adjust budget trackers to reflect new initiatives in addition to forecasting max avails for new budgets.
Assist in QA-ing creative sent from the client.
Ashley Furniture Industries
05/202109/2021
Paid Social Specialist
Assisted the Paid Social Team in managing the strategic plan for Facebook to optimize spend towards traffic and ROAS while utilizing a multimillion-dollar budget across national, local, and recruiting accounts.
Helped triage an incremental increase in spend towards traffic for 1 week, which resulted in 2M+ outbound clicks to the website, the most in social’s history, with a week-over-week 22% increase.
Aided in QA-ing pacing, weekly media plans, and budget flowcharts to double-check spend is aligned with company goals of increasing ROAS and revenue and lowering CPC.
Built and developed campaigns across all parts of the marketing funnel, including repurposing influencer assets used for sweepstakes and transformed them into evergreen content in order to support traffic and sales.
Hillsborough County
07/202005/2021
Library Services & Technology Guide II
Increased community's digital literacy through one-on-one, personalized training.
Assisted in increasing the community's awareness of the library's programs through word-of-mouth.
Increased community participation in library programs by creating technology and children online programs.
Aided in increasing staff efficiency and productivity by helping team members on all projects.
Enforced company goals of keeping library staff and patrons safe by maintaining COVID-19 protocols.
Busch Gardens Tampa Bay
10/201907/2020
Associate Manager of Social Media
Increased team efficiency by helping manage the Busch Gardens, Adventure Island, and Howl-O-Scream accounts.
Assisted with creating the organic social media strategy, including conceptualizing posts, writing social and blog posts, designing assets, scheduling posts, and managing boosted events.
Gathered data and created decks of bi-weekly social media performance and season recaps for stakeholders.
Helped with on-site events, including film shoots, Facebook Lives, special guests attending the park, and social media coverage of procedures in the Animal Care Center and annual events.
Monitored social comments and direct messages while creating a response guide for the Communications team.
Bisk Education, Inc.
06/201809/2019
Social Media Specialist
Created up to 25+ monthly social content calendars across 6 different brands.
Increased community management by responding to social comments and direct messages on all platforms.
Increased efficiency by creating specialized, automated organic performance reports within Hootsuite for cross-functional teams to gain insight on social's performance.
Built and managed paid Facebook and LinkedIn campaigns for multiple clients while monitored pacing in order to report performance of current and past paid campaigns in order to give guidance on optimizations for social ads.
Acted as Social Media Subject Matter Expert to cross-train team members on paid and organic social.
Assisted with vetting third-party social media agencies and organic and paid dashboard vendors.
Responsible for managing the relationships with Facebook, LinkedIn, and Hootsuite representatives.
Clearwater For Youth
01/201606/2018
Social Media Manager
Owned organic and paid social strategy for Clearwater For Youth (CFY) and The 3 Bridge Race (3BR).
Refreshed CFY's Facebook page, created their Instagram and Twitter pages, and created the 3BR social pages.
Designed all digital and print marketing assets.
Refreshed the CFY website and built the 3BR website.
Increased event planning productivity by assisting Executive Director during fundraising events.
Started the brand's cadence of bi-monthly e-newsletters and e-blasts.
Created and maintained the email database for future e-newsletters.
MyCity Social
11/201501/2016
Digital Marketing Specialist
Managed 16 clients' marketing strategy by creating social media campaigns, newsletters, and websites.
Managed all client relationships to better improve their digital marketing strategy.
ShockT Designs
09/201501/2016
Social Media Coordinator
Increased social media posting frequency and efficiency by utilizing Hootsuite for automated scheduling.
Created and managed social media contests.
Increased the brand's portfolio of creative assets by utilizing Photoshop to edit current assets.
Boosted the variety of social content by attending local farmer's markets to take promotional photos of the company's booth and products.
Clearwater Marine Aquarium
08/201511/2015
Marketing & Advertising Intern
Increased Web Team productivity by helping create social media content, continually updating the website, capturing photos and video at special events and managing the weekly and monthly newsletters.
Increased community management by responding to social comments, reviews, and direct messages.
Collected and maintained records of organic social's historic performance.
Aided in organizing social media contests and giveaways by responding to entrants and maintaining records.
The Challenger Learning Center of Tallahassee
01/201505/2015
Marketing & Event Planning Intern
Created a marketing plan and press release kits for June 2015 documentary,“ D-Day 3D: Normandy 1944.”
Increased team efficiency by helping build an Iron Throne for the “Game of Thrones” release.
Increased community awareness of the CLC's offerings by maintaining company booth at events.
Learned to use Photoshop, Illustrator, and InDesign to create digital and print marketing assets.
Helped streamline content calendar by creating social media marketing plans for film releases.
Wrote film press releases and articles for local publications and the owned production of weekly newsletters.