Founded in 1987 Streamline Publishing began as founder Eric Rhoads found himself frustrated with the quality of publications in the radio industry. Rhoads had been an advertiser of several publications, one which was called the PULSE of BROADCASTING. Dissatisfied with the advertising results Rhoads met with the owners in NY and left the meeting with an agreement to own the magazine. Rhoads, who knew nothing about the publishing industry hired a publisher and an editorial team to run the magazine. He invested and lost in excess of a million dollars in the publications first year and faced a near bankruptcy. Operating on fumes Rhoads terminated most his staff and decided to be the publisher himself to learn the business. Though this process Rhoads created operating and publishing systems, which allowed him to produce high quality magazines at a much lower cost, a task experts said could not be done. Rhoads then replicated that system into other publications, books, conferences, videos and now online products.