Erik Likness
Analytics Professional
- Omaha, NE
- (402) 650-3030
- erik.likness@gmail.com
A self-motivated result-oriented leader with demonstrated success in managing marketing analytics teams to exceed business targets. Recognized as a valued partner with a proven ability to drive change within highly matrixed organizations. Provider of critical thinking and problem-solving skills influencing the delivery of initiatives that generate multi-million-dollar impacts.
Leading the evolution of the Analytic Center of Excellence (ACE) team responsible for data mining/modeling, targeting as well as segmentation. Serving as an internal consultant, driving revenue growth across verticals representing $3.5B annually. Reporting to Analytics Vice President.
Instituted a consumer-focused strategy around the most profitable market targets then led the process of continuous opportunity evaluations resulting in specific, action-oriented, recommendations. Consultant to a cross-functional team, new campaigns were implemented to improve net acquisition performance. Reported to Director, Marketing Strategy.
Directed a team building the strategic marketing plans for the banking industry with multichannel campaigns designed for the delivery of targeted leads. Responsible for maximizing marketing ROI through detailed budget planning and performance measurement. Increasing the conversion rate of market segments by detailing lead attribution, media mix models, and propensity to purchase models. Reporting to Head of Demand Generation.
The leader of a 9-member team and strategic partners in the advancement of data products. Designed processes to efficiently compile demographic, research,
transaction, and interaction data. Employed predictive modeling techniques to produce insights used in reporting and targeting to drive revenue performance. Reported to the Managing Director, Product Strategy & Business Planning.
Managed a 4-member team with dedicated IT support. Designed the integrated vision and strategy for TD Ameritrade brokerage to deliver an enhanced client experience activating opportunities across sales channels based on segmentation. Utilized complex analytical and data-driven approaches to execute campaign optimization with actual bottom-line corporate earnings delivered in the near-term. Implemented long-term project planning in concert with Marketing, Sales, and Operations core growth forecasts. Reported to the Managing Director, Product Strategy & Business Planning.
Developed key performance metrics and orchestrated campaign interactions, while working directly with agency and research partners to evolve brand perceptions. Engaged other leaders and teams to test innovative consumer engagement programs to deliver rapid process improvements. Reported to the Managing Director, Online Engagement.