John Whittaker

Served as a key member of the executive team charged with formulating strategic direction and devising business development initiatives consistent with overall strategy. Traveled nationally to identify new business opportunities and effectively managed a territory spanning across the United States and Canada. Researched and adapted to regulations including State and Tribal entities. Planned and executed marketing strategies and events including trade shows and conferences with over thousands of participants. Cultivated business partnerships, built a successful pipeline and created new sales opportunities including six new large-scale clients. Presented quarterly findings to Board of Directors including goal roadmaps. Managed new and existing client projects including complex contract negotiations and liaising with legal counsel as needed. 

• Strategically managed revenue generation endeavors, including the development of forecasts, divisional pipeline strategies and quarterly shareholder reports.
• Built and managed a business development team to enhance and refine customer relationships and satisfaction.
• Collaborated with advertising company to rebrand website, marketing materials and sales strategy resulting in increased brand awareness and sales.

Generated new sales opportunities by developing relationships with new and existing clients through individualized account management. Managed a region comprised of 53 tribal nations, four state gaming agencies and four gaming organizations throughout a 7-state territory. Forecasted and reviewed existing client contracts and created comprehensive reports for each target region on a quarterly and annual basis. 

• Monitored monthly, quarterly and annual travel expenditures in an effort to control company costs.
• Conducted research that placed emphasis on rules and current regulations of State and Tribal entities.
• Represented the company at regional conferences and trade shows.

Regularly researched and created new sales opportunities in order to maintain a solid client pipeline and database. Coordinated cross-functionally to facilitate client relationships and complete special projects. Elected to the National Indian Gaming Association (NIGA) as an Associate Board Member. Developed tribal relationships, researched and built client contacts by attending conferences and trade shows within tribal territories.

• Propelled revenue by evaluating market and identifying new prospects.
• Leveraged finely honed communication and negotiations skills to foster new relationships.
• Tasked with generating new product sales with existing client base.