Evan Demma

• Drafting website content, email marketing campaigns, client updates, press releases, and speaking engagement materials (event screenshot)
• Submitting attorneys for recognition and honorable mention with legal publications (Super Lawyers, Leading Lawyers, Best Lawyers, American Association for Justice)
• Monitoring, tracking, and sharing media mentions relating to various stakeholders and prospective clients (article on the case ruling), employing automation tools, including Braze, ChatGPT, Jasper
• Crafting and updating attorney biographies and firm resumes for internal and external purposes (research, written biographies, module design)
  
• Maintaining and updating the firm website, social media channels, Google Search Console, and article publications (ranking both locally and nationally in organic)

• Collaborated with a team of web designers to storyboard navigation, layout, functionality, objectives, audience; created original web content using Google’s Quality Rater Guidelines, improving visibility with quantifiable results (EdTech firm's website)
• Created targeted headers, title tags, calls to action; integrated client preferences, notating keyword research using Moz's Keyword Explorer (high-ranking content)
• Led weekly web team meetings, peer review; delegated team's workload, priorities; published, optimized, and tracked websites (B2B content); defined company SLA (service level agreement); iterated demand generation programs
• Drafted articulate, authentic, data-driven written content in the inverted pyramid model; accounted for target audience, stakeholder goals, search intent (enterprise site)
• Developed monthly newsletters and blog posts; scaled internal as well as external content for every stage of the buyer's journey and customer lifecycle (long-form article); managed projects, updating ticket status through every stage of creation

• Authored weekly, deadline-driven articles of 1,500+ words for Ivy Technologies, furthering stakeholders' visibility and awareness (B2C bylined material)
• Formalized style guide of 501(c)(3); parsed and recontextualized academic research by drafting compelling, authoritative content (non-profit content)
• Spurred continuous rise in email newsletter's click-through rates throughout the full duration of respective campaigns, culminating in a 16% increase (realty site)
• Performed editorial revisions for print publication " 999: A History of Chicago in Ten Stories" in collaboration with Amper, Inc., project management, design team (print publication)
• Curated content and index, documenting sources in adherence with Chicago Manual of Style; proofed press releases, emails, letters, project deliverables (print publication) 

• Expanded readership, lifted search performance by way of SEO-friendly articles, weekly blog posts, and ad copy (manufacturing, B2B)
• Scaled editorial calendar in proportion to target audience response; coordinated email marketing segmentation  (real estate site)
  
• Composed effective catalog copy in close collaboration with agency designers, web developers (case study of content)

Journalism, Fiction Writing