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Experienced market development executive with proven success driving growth & expansion across global locations through strategic business & market initiatives. 

Thriving in fast paced environments, motivating and energetic; identifying, creating & managing opportunities and strategic relationships. Leadership of cross function teams and projects aligning sales, marketing & strategic growth in SaaS technology environments. 

Full comfort in B2C/B2B and Enterprise environment.

Work experience

Mar 2015Present

Chief Growth Strategist

invisu - Startup Enablement SaaS - San Francisco / Israel / Boca Raton

invisu is an online tool guiding early stage startup founders to easily create, share and track a visual one-pager pitch deck for their seed-funding needs.

Joined invisu as founding team member to bring partnerships, recognition and user-growth to this seed stage startup upon their relocation from Tel Aviv to Silicon Valley.

Created and managed relevant strategic relationships within the ecosystem  (TheNextWeb, Founders Institute, ITExpo ) for partnership and engagement opportunities.

Promote and manage media, tech journalists and press of significant partnerships (Google Launchpad)

Doubled registered users to over 1,000 startup companies within first quarters, by:

  • Implementing robust online infrastructure; social, blog, newsletter, mailing lists, CRM
  • Introducing automation, optimization and team productivity tools.
  • Creating social & media recognition & hype through SMO and content marketing.
  • Engaging registered users through transactional email automation. seeks funding to continue this terrific expansion path. 

Mar 2014Mar 2015

Director Business Development & Corporate Alliances

manofIT - Enterprise SaaS Service - San Francisco /Israel/ Boca Raton 

Director of nationwide sales & business development for manofIT, industry recognized experts of enterprise business application software & system integration, based in San Francisco bay area. 

Applications: Quote-to-Cash (CPQ), Product Lifecycle (PLM), Manufacturing Execution (MES) & Field Service (FSM) with integration to ERP/SalesForce CRM.

Grew US sales by 67% within first year, exceeding annual quota by 30%.

  • Prospecting, developing & winning complex system integration projects for global enterprise organizations.
  • Generated projects for Oracle, Johnson & Johnson, Deloitte, Precor, Elekta & more
  • C-level business / technical engagement & client success (Global Sales Ops / IT )
  • Complete sales-cycle from deal-flow, negotiation to closing
  • Presentation, roadmap development, SOW/MSA through contract execution.
  • Lead US alliance management, partnerships (Oracle, SalesForce)

Marketing Achievements:

  • Presentation opportunities, conferences, exhibits, marketing materials etc
  • Collaborated with web design company to rebrand website, marketing materials and sales presentation strategy & tools resulting in increased brand awareness and sales.

Apr 2013Sep 2015

VP Business & Marketing

Penguin Strategies - Enterprise IT Digital Marketing - Israel / Boca Raton

Partnered with CEO and founding team to create growth opportunities, strategic partnerships, and business engagements as they entered the US market. Represented the team at numerousenterprise IT industry events and executive meetings with effective focus on maximum result and ROI.

I continue to consult and work with Penguin Strategies to this day.

Business / Startup Consultant:

Worked with a number of startups and mature SMB's consulting / executing business growth,  marketing and partnerships.

  • Maximizing ROI at industry related conferences through presentation, exhibit & targeted opportunities.
  • Identifying target markets, business development roadmap & strategic partnerships
  • Recruiting, screening & training motivated teams
  • Online presence, social media, client engagement & press recognition (PR)
  • Lead web redesign projects, optimization feature integrations

Nov 2009Mar 2013

Director of Sales & Operations

Graduway - SaaS/Alumni Networks - London, UK / Israel / USA

Founding team member for SaaS startup platform providing white labeled alumni networks for universities. This robust platform, integrating existing social networks and university CRM, and designed for stronger student/alumni engagement, networking, mentorships & jobs is now the leading alumni network used by universities across the globe.

Guided the company to its first round seed investment of $1.1M and was paramount in new business development and gaining global market recognition within first 2 years.

Recognized as 'Voice of the Company' to clients and go-to for the team; Lead the company's global sales & cross functional projects, and grew the Graduway team from 3 members to 35 employees, with global locations and accounts within three years.

  • LEADERSHIP: recruited and lead motivated sales team, managed freelance contractors, lead all Graduway projected initiatives through successful execution
  • SALES: lead global sales & team, target market roadmap, partnerships & client relations
  • MARKETING: maximized branding and recognition through creative marketing campaigns, presenting and exhibiting at global industry events
  • OPERATIONS: Integrated SalesForce CRM, implemented function & productivity tools (Voip, Webinar etc), marketing infrastructure & developed sales processes & materials.
  • PRODUCT MANAGEMENT: Defined new feature specs, updates releases and launches. Worked with remote developers, UI/UX & designers, managing project priorities, bug fixes, QA. Acted as interim CTO as needed.

Graduway continues its successful growth to this day.

Dec 2006Nov 2009

Client Engagement Manager / Recruiter - Key Accounts

Merraine Group + Hawkes Peers & co - Israel / New York

Tasked in relationship building, sourcing, screening & presenting qualified placements in the recruitment industry. Specialized in exclusive space of Top Tier MBA’s (Harvard, Wharton etc) seeking transition from elite management consulting firms (McKinsey, Bain, BCG) into industry positions.

Developed and managed C-level relationships with Fortune 500 clients such as Amex, Pepsico, Expedia, WebMD, to assist in their often long time search of the right match for their unique Director level hiring specifications and corporate culture.

Jan 2003Dec 2006

Sales Team Leader & Director Client Services

E-Service - Educational Software - Israel / London, UK

Director Client Communication and Services for this this B2C Educational Software Sales company. Continuously up sold existing clients and quickly became the 'Voice of the Company' as well as problem solver for the team, leading to double role of Sales Team Leader.

  • Managed 10+ member outbound global sales team generating over $100k/monthly
  • Personally generated 30% of monthly company revenue through my own sales stream.
  • Motivated and rewarded strong players on team, leading to increased sales and drive. 
  • Managed lead distribution, monthly sales and commission allocation reports, and timely processing with the distribution department.

During my last 18 months at E-service, I additionally took over the billing and collections department, handling credit card processing and vendor management, as well as incurring exponential results from delinquent accounts.



Certification - Computer Graphics

Berl Academic College - Jerusalem, Israel


Dynamic & Energetic Professional

The Voice of the Company, and the Glue keeping teams aligned and on-track. Bringing positive energies and a 'Can-Do' attitude to progressing teams.

Startup Enthusiast

Robust Startup Management: Marketing / Growth / Business + Strategic Targets and Partnerships 

Marketing & Growth Creation

Brought most recent Startup to market recognition and double its users within 3 months.

Global Corporate Business Development & Sales

Led Sales of Enterprise SaaS services (Oracle, SalesForce), over-achieving target quota by 30%

Corporate Event Management

Created tremendous hype and awareness at industry conferences and exhibits, generating maximum ROI through meticulous marketing strategies and business development pipelines. 

Social Media Marketing

Develop & Manage Online presence and Marketing Infrastructure: Social Media, Content, Blogs, Newsletters etc

Resource Allocation & Training

Sourced and hired talent, managed on-boarding and training processes, worked extensively with contractors and offshore resources.

Motivating Team Leader

Led 10+ member outbound B2C Software Sales Team to over $100k monthly Sales

Operations / Optimization /Automation / Productivity

Led front to end Salesforce CRM integration + multiple optimization tools + automation developments.

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