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Farrukh Mahboob

Entrepreneur, Digital Technology Leader, Life Coach


Business & technology leader with a successful track record in product management, technology & management consulting, and B2B tech sales. A unique blend of knowledge, skills, and expertise to build the most desirable innovation company in the world by future-proofing humanity, businesses, and society. Industry expertise: digital commerce, retail, logistics, smart buildings, and telecom.

Work History


Founder & CEO

  • Automating B2B logistics operations at receiving and shipping sites through easy-to-use apps and APIs for delivery, shipping, and inventory management in 42 countries.

Founder & CEO

  • Emerging tech experts helping businesses think, build, and implement disruptive solutions for relevance, growth, and performance.


Director, Digital Product Management & Strategy

Staples, Inc.
  • Spearheaded product management, and strategy of digital and data products across Staples lines of businesses generating $22B annually.
  • Built and delivered on product roadmaps through a team of product managers, program managers, analysts, product quality assurance leads and data scientists.
  • Partnered with platform engineering, sales, marketing, merchandising, and supply chain functions to maximize technology impact & receive feedback.
  • Established industry partnerships (Facebook, Google, Microsoft) to test, learn and deploy cutting-edge digital, data and artificial intelligence technologies (machine learning, natural language processing & computer vision products).
  • Drove 'Technology Enabled Smarter Sales & Marketing' program at Staples to deliver simple, smart and connected experiences for its customers and sales & customer service associates.
  • A key member of the Digital Product Management team delivering customer-centric transformation through the right balance of tables stakes and innovation. 
  • Built products and platforms for (a) self-service and post-transaction, (b) assisted/AI-driven customer engagements, and (c) digitally enabling sales and customer service.


  • Delivered profitable growth and transformation in an ever-changing business landscape.
  • Awarded “Staples Star” for three consecutive years for making an outstanding contribution towards the achievement of the group objectives.
  • Received an award in 2016 for building the first Staples Data Science Product delivering multi-million dollar impact annually.
  • Stood up sales enablement and customer service product function at Staples from its inception.

Practice Leader, Management & Technology Consulting

Accenture Australia, Canada & the USA
  • Led various consulting engagements as part of the Sales & Customer Service CRM practice in Australia, Canada & the USA.
  • Sales process optimization & CRM deployment work stream for Hewlett Packard HP ($200 million Global Sales Transformation program).
  • CRM product selection & deployment of 850 seats call center for Obama Health Care with the State Government of California.
  • Sales operations and productivity optimization track for Cox Communications.
  • CRM product evaluation and deployment for Greater Toronto Civic Action Alliance.
  • Delivered thought leadership and white paper for Multimedia/Charging System for Telstra Australia.


  • Received Accenture Hero award in 2013 for delivering high performance to the clients.

Regional Sales Manager

Commscope Middle East & Africa Region
  • Managed over $10m annual B2B enterprise sales of high-end technology products & services.
  • Successfully established partnerships with original equipment manufacturers (OEM), vendors & re-sellers.
  • Delivered multiple break-in sales & recurring business opportunities.


  • Received 2010 Sales Rookie of the year award for outstanding sales performance.
  • Consecutively exceeded sales targets for the years 2010 & 2011.

Key Account Manager

Ericsson Middle East & Canada
  • Started as a fresh Sales Account Executive & progressed to the Key Account Manager position in less than one year.
  • Built strong sales pipeline as Account Responsible up to $1 billion.
  • Exceeded sales quota through $200 million break-in sales with China Mobile Communications Corporation (14 months on the job).
  • Multi-tasked various roles including pricing & the proposal manager.
  • Developed high caliber team for various hunter & farmer roles.
  • Secured broader sales & technical expertise in the Middle East & North American markets.


  • Highest performing employee in 2007 & 2008.
  • Selected as the key candidate for management planning.

Research Assistant

Concordia Institute for Information Systems Engineering, Canada
  • Developed new methods & techniques to improve data accessibility in Mobile Ad-hoc Networks. 
    Funded by the National Science & Engineering Research Council of Canada (NSERC); Canadian Defense and Foreign Affairs Institute (CDFAI)


  • Two research papers selected for a presentation at the conference in South Korea.

Assistant Network Operations Manager

WorldCALL Telecommunications, Sri Lanka
  • Led network management system operations.
  • Supervised national teams on fault rectification & network optimization.
  • Managed relationship with regulatory bodies on interconnect procedures.
  • Reported on business & technical metrics.