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Work experience

Sep 2012Jan 2015

Director Public Relations and Social Media Marketing


Responsible for developing public relations and marketing communications strategies from ground up and delivering results that drive business objectives. Position Famtivity as the leading solution to searching and scheduling family activities through PR and social media marketing campaigns driven by deep understanding of analytics.

  • Develop PR strategies and campaigns aligned with lead generation goals. Garnered coverage in leading Bay Area parenting press which includes; San Jose Mercury, Diablo Magazine, Parent’s Press and Contra Costa Times
  • Significantly raise awareness for Famtivity’s platform in the parent and provider community using traditional and social media which resulted in acquiring over 12,000 users
  • Successfully implement and execute marketing campaigns on social media channels including; Facebook, Pinterest, Twitter and Google Plus. Grew Facebook page to 6,851 followers, manage content on 81 boards and reached 3,710 likes on Pinterest  in less than one year
  • Develop and execute scalable digital advertising programs while managing budget and maximizing ROI. Implement best practices across a large spectrum of marketing channels including email marketing and social media marketing. As a result 5 major Bay Area cities signed up on Famtivity to sell activities through the platform
  • Strategize and manage content marketing including monitoring and syndicating content for the blog. Additionally manage the blog team to align the voice of the blog with Famtivity brand and vision. As part of content marketing strategy signed up 20 plus world renowned parenting experts to be regular contributors to the blog
  • Develop content for all marketing assets which include web content, press releases, Q&A’s and email creative
  • Deep experience in analytics driven advertising platforms including Google Analytics, Adwords and Facebook ads
Jan 2009Aug 2012

Marketing and Communications Consultant

Accretive Wealth Management

Provided internal and external communications strategies for clients. Implemented best practices around positioning and messaging framework in order to build brand awareness, engage and convert target audience, and create measureable impact for the clients.  Clients include;

Accretive Wealth Management; A wealth management firm focused on delivering a personalized experience

  • Managed overall communications program focused on development of dynamic presence and strategic positioning of the firm that resulted in 25 % growth of the firm’s portfolio
  • Collaborated with partners in creating a branding initiative that raised visibility and awareness through social media platforms and traditional media outreach. Additionaly, managed firm’s online presence across multiple channels including Facebook and LinkedIn
  • Successfully launched ‘thought leadership’ campaign that secured coverage in top tier target media

Mashal; A local not-for-profit organization focused on promoting cultural diversity

  • Provided strategic counsel to board members and prepared executives for media interviews; developed press releases and other relevant PR materials
  • Managed and oversaw logistics of all local events that resulted in building alliances with city officials, San Ramon Fire department, the Mayor’s Office and Congressman Eric Swalwell, representative of the 15th congressional district
  • Managed fund raising through events and public outreach campaigns for internally displaced citizens in South East Asia
  • Secured coverage of all major events in local and international news media
Sep 2007Dec 2008

Senior Public Relations Executive

Kinetic PR LLC

Strategized and executed communication programs that aligned with clients’ marketing strategy. Developed PR materials including press releases, speaking abstracts, case studies, social media content and drafted award submissions for leading industry awards  

  • Positioned GGV Capital as a leading expansion stage venture capital firm across the US and China
  • Positioned MadCap Software’s Flare as the leading technical documentation tool which resulted in its gain of 25% market share
  • Initiated and launched a ‘small business’ campaign for enterprise logistics startup; Shipwire. Pitched customer case study to vertical and business press that led to coverage in top tier press and relevant blogs. The case study was featured in Michelle Anton’s bestseller, “The Weekend Entrepreneurs”
Sep 2003May 2004

PR Account Executive

Blanc and Otus Public Relations

Served as the main client contact; developed all PR materials. Launched customer reference program for clients and helped collaborate with clients’ customers to provide third party validation and gain media mind share. Managed day to day PR activities which included fielding media inquiries, driving launch tours, fostering relations with key analysts, as well as trade and business press

  • Successfully launched Interstage Suite - Fujitsu Software. Interstage Suite was included in Gartner’s Magic Quadrant
  • Positioned Agile Software as a leading Product Lifecycle Management Software tool. Agile Software was later acquired by Oracle Software
  • Repositioned PKWARE as a critical data centric enterprise security solution
Nov 2002Sep 2003

Public Relations Executive

ARTEMIA Communications

Managed all Public Relations activities for clients that included technology and not-for-profit organizations

  • Launched DRAGRI Web Authoring Tool – NTT
  • Secured national and local media coverage for clients
Aug 2001Nov 2002

Assistant Account Executive

JONA Group

The company filed for bankruptcy after losing most technology accounts post .com bust, therefore there is no current website.
Monitored editorial calendars and speaking opportunities, dispatched media alerts and tracked media placements. Prepared weekly and monthly activity reports

  • Successfully pitched Rivermark; a multimillion dollars real estate project, to the local business media
  • Managed day-to-day PR activities for Mindshare Technology
Jan 1999May 2001

Creative Associate

Asiatic - J. Walter Thompson Company
  • Created content for client web site and other collateral materials including copy for print ads
  • Designed brochure for ‘Hang Ten’ fall collection, a sportswear retailer with $20 million revenue
  • Designed package and Logo for ‘Nirala 2000’, a food retailer with $15 million revenue



Apr 1998Dec 2000


Kinnaird College, Lahore, Pakistan

Masters in Mass Communication

Sep 1993May 1997


Kinnaird College, Lahore, Pakistan

Majors: English Literature and Economics 

Oct 2014Dec 2014

Social Media Marketing

San Francisco State University, San Francisco

Social Media Marketing - Maximizing your visibility: Social and SEO

Jul 2001Aug 2001

Motion Graphics

UCSC - Extension Program

Photoshop: Design for Motion Graphics 
HTML: Hands on Basic