Served as a key member of the executive team charged with formulating strategic direction and devising business development initiatives consistent with overall strategy. Traveled nationally to identify new business opportunities and effectively managed a territory spanning across the United States and Canada. Researched and adapted to regulations including State and Tribal entities. Planned and executed marketing strategies and events including trade shows and conferences with over thousands of participants. Cultivated business partnerships, built a successful pipeline and created new sales opportunities including six new large-scale clients. Presented quarterly findings to Board of Directors including goal roadmaps. Managed new and existing client projects including complex contract negotiations and liaising with legal counsel as needed.
- Strategically managed revenue generation endeavors, including the development of forecasts, divisional pipeline strategies and quarterly shareholder reports.
- Built and managed a business development team to enhance and refine customer relationships and satisfaction.
- Collaborated with advertising company to rebrand website, marketing materials and sales strategy resulting in increased brand awareness and sales.