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Work Experience

May 2025Present

Independent Content Strategist & Creative Producer

Freelance & Contract work

  • Led content strategy, creative production, and campaign execution across social, web, email, DTC, and Amazon channels.
  • Produced end-to-end photography, video, and social campaigns from concept through delivery.
  • Built content calendars, recurring content series, and scalable content systems that supported brand growth, product launches, and audience engagement.

Contract Engagements

  • Every Body Eat — Creative Content Lead
  • Spirit Investment Partners (Heaven's Door Whiskey) — Content Creator & Strategist
Nov 2023Nov 2024

Video & Photography Content Specialist

Sunda New Asian / COACT Agency
  • Produced photography and video content supporting social, campaign, training, and e-commerce initiatives across Sunda New Asian and COACT Agency.
  • Developed content for social media, e-commerce, training programs, events, and multi-channel marketing campaigns across hospitality brands and restaurant concepts.
  • Collaborated with chefs, marketing teams, agency partners, and leadership to translate brand strategy into compelling visual storytelling.
  • Supported major launches, seasonal campaigns, instructional content, and hospitality events from concept through execution.

Education

Sep 2019April 2023

BFA Art & Design

University of Michigan
Feb 2022May 2022

Study Abroad • Photojournalism & Documentary Photography

University of the Arts London (London College of Communication)
Jun 2019Jul 2019

Early College Program Summer Institute

School of the Art Institute of Chicago
Jun 2018Aug 2018

RISD Pre-College

Rhode Island School of Design