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Work Experience

May 2025Present

Independent Content Strategist & Creative Producer

Freelance & Contract work

  • Led content strategy, creative production, and campaign execution across social, web, email, DTC, and Amazon channels.
  • Produced end-to-end photography, video, and social campaigns from concept through delivery.
  • Built content calendars, recurring content series, and scalable content systems that supported brand growth, product launches, and audience engagement.

Contract Engagements

  • Every Body Eat — Creative Content Lead
  • Spirit Investment Partners (Heaven's Door Whiskey) — Content Creator & Strategist
Nov 2023Nov 2024

Video & Photography Content Specialist

Sunda New Asian / COACT Agency
  • Produced photography and video content supporting social, campaign, training, and e-commerce initiatives across Sunda New Asian and COACT Agency.
  • Developed content for social media, e-commerce, training programs, events, and multi-channel marketing campaigns across hospitality brands and restaurant concepts.
  • Collaborated with chefs, marketing teams, agency partners, and leadership to translate brand strategy into compelling visual storytelling.
  • Supported major launches, seasonal campaigns, instructional content, and hospitality events from concept through execution.

Education

Sep 2019April 2023

BFA Art & Design

University of Michigan
Feb 2022May 2022

Study Abroad • Photojournalism & Documentary Photography

University of the Arts London (London College of Communication)