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Francisco Martinez

Product Manager, Marketing Director, specialized in the hispanic market US & PR


Innovative, profit-oriented Project Manager with demonstrated success in increasing revenues, market share and earnings, achieving cost reductions and improving client satisfaction in customer-facing operations and large diverse organizations. Creative, and detail-oriented professional with extensive project/brand management with special experienced in the Latin Market within the US.

Manage all aspects in the development and delivery of events, from conception to completion, including but not limited to custom marketing programs, logistics and production planning and execution. Working to ensure each event is delivered to the required specification and budget restraints.

Adept at analyzing the competitive landscape, conducting research and attaining continual profits through focused, strategic workflow, and business process analyses.

Ability to analyze issues, devise continuous process improvements and incorporate business process initiatives to increase e􏰀efficiency, streamline operations and decrease aggregate expenses with limited resources.

Areas Of Expertise

§ Personnel Development          § Program Management         § Budget/Financial Management

§ Strategic Planning/Analysis    § Profit Maximization               § Vendor/Financial Management

§ Cost Control/Reduction            § Process Improvements        § Team Building & Leadership

§ Change Management                 § Relationship Building


  • Strategic Management – Experienced in vendor management, contract negotiations and strategic financial analysis to increase efficiencies and reduce costs while maintaining solid rapport with business partners.
  • Team Leadership and Budget Management– Expertise in leading and building cohesive cross functional teams and collaborating with senior executives in improving operations and starting up new business locations while overseeing staff and managing budgets.
  • Process Improvements – Devised and implemented processes, procedures, systems and internal controls to strengthen operations, increase productivity and enhance customer satisfaction.



National Concert Director

Spanish Broadcasting System, Inc. - SBS Entertainment

Successfully improved projects effectiveness and reduced over all costs of venues, artists, marketing, logistics and production by consistently identifying and accelerating strategic measures to strengthen performance with sustained operational results. . Contributed to legal and contractual negotiation thus lowering projects costs and liability considerably.

  • Legal /contractual negotiation and coordination with venues, artists and third parties.
  • Oversee project managers nationally, while creating a ideal working environment for success.Recruited, hired and trained Regional Project Managers developing successful teams.
  • Forge long lasting business relations with suppliers, venues and clients and business partners  to mutually benefits of all parties.
  • Interacted with senior vice president and national live event director.

National Project Manager

Spanish Broadcasting System, Inc. - SBS Entertainment

Established and trained a successful team of project managers nationally from the ground up. Strategically and innovatively growing the business and implementing new policies and programs to increase company profits.

  • Oversaw event operations performing duties including organizational leadership, budget preparation, on-site coordination, and cross-functional team supervision ensuring that plans were followed by regional project managers and production teams. Managed multiple projects simultaneously keeping on schedule and within budget.
  • Analyzed business processes resulting in the development of new project management procedures and forms for event promotion, production, and logistics.
  • Coordinated public outreach and managed the online and direct marketing communication programs including email campaigns, banners, advertising, content syndication, webinars and newsletter sponsorships.
  • Recruited, hired and trained Regional Project Managers developing successful teams.
  • Interacted with senior vice president and national live event director.

Regional Project Manager

Spanish Broadcasting System, Inc. - SBS Entertainment

Manage and executive projects developing and creating from the ground up. Spearheaded new, custom and innovating working tools facilitating  work process and efficiency. 

  • Optimized projects by defining metrics, analyzing results and tracking efficiency, timeliness and creative success.
  • Negotiated with artist management teams on the implementation of marketing plans and performers’ needs. Analyzed musician history for key promotional material including approved photos, videos and biographies.
  • Collaborated with interactive/digital department on event marketing strategies. Developed creative promotional plans within project timelines.
  • Optimized sponsorship opportunities improving company profile and increasing revenue. Oversaw agreements ensuring conformity to marketing and productions plans.
  • Developed relationships with agencies, vendors, and distributors to develop and implement programs. Negotiated contracts with third-party vendors to obtain services at optimal rates.

Project Coordinator – Production and Logistics

Spanish Broadcasting System, Inc. - SBS Entertainment

Managed the day to day operations filling many roles to support growth and add to the bottom line. Developed and implemented comprehensive sales and marketing strategists while providing new product administrative management involving policies and protocols for various aspects of the company.

  • Collaborated with artist management, production manager, marketing manager, venues, and regional project manager in the production of events and shows.
  • Coordinated production setup defining and solving all potential problems ensuring smooth events.
  • Organized rundown shows ensuring conformity to corporate standards.
  • Developed, implemented and supervised cohesive project timelines and plans coordinating pre-event logistics, security, services and post-event follow up.
  • Managed all arrangements for artists including accommodation, travel, backstage requirements and VIP lists.

Project Coordinator

Juventud Latina Productions
  • Generated and executed project marketing strategies for top Latino live concerts attracting A-list artists.
  • Coordinated events on a time and within production and promotion budgets.
  • Managed all travel arrangements for artists, such as lodging, airfare, and ground transportation.



Coursework in Marketing/Business Law

Bergen Community College, Paramus, NJ