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About Me

With a strong foundation in market research and FMCG analytics, I specialize in turning complex data into clear, actionable insights. My toolkit includes Tableau (Desktop Certified), Python, SQL, Power BI, Microsoft Office Suite, and experience in client development and stakeholder engagement.

In my current role, I assist in the research, development, and deployment of Generative AI-powered insights and tools for both internal and external users. I collaborate cross-functionally with our Product, Technology, and UX/UI teams to define product roadmaps, train AI models, build out the functionality, and ensure our solutions align with evolving client and market needs. As a subject matter expert, I help bridge the gap between data science and business strategy—translating technical complexity into impactful, client-ready narratives.

Professional Experience

NielsenIQ
Mar. 2025Present

Generative AI and Data Insights Manager

  • Define and implement decision logic and training data strategies to power and continuously refine our generative AI model, transforming FMCG data into actionable client insights.
  • Assisted with the enhancement of GenAI-powered Narrative Intelligence by creating ground truths, curating report flow examples, and synthesizing internal user feedback to improve LLM-generated insights and recommendations, driving smarter, context-aware data storytelling.
  • Own the AI product roadmap, prioritizing enhancements based on client feedback, business value, and cross-functional collaboration across Data Science, Engineering, and Product Marketing.
  • Serve as a subject matter expert and trusted advisor, effectively communicating AI strategy, product vision, and insights capabilities to internal stakeholders and clients.
NielsenIQ
Jan. 2024Mar. 2025

Client Success Manager - Large Food/CPG

  • Led analytics for Glanbia Performance Nutrition's brand management and category management teams, driving strategic decisions and growth through actionable insights that enhanced client strategies and operational efficiency.
  • Presented data analyses on topics such as emerging trends, pricing and promotional events performance, demographic analysis, product size analysis, and more using our proprietary data assets to deepen partnerships and promote collaboration.
  • Coordinated cross-functional teams to implement tailored analytics solutions and drive incremental revenue for the account.
  • Managed monthly newsletters, tracked requests through a CRM, and resolved data issues to ensure service reliability.
NielsenIQ
Dec. 2023Jan. 2024

SMB (Small-Medium Business) Sales Manager - Consumer Panel Data

  • Qualified leads and developed sales strategies, contributing to $65K in revenue growth to Q4 2024.
  • Provided expert recommendations on Omnishopper and Consumer Panel solutions.
  • Collaborated with teams to expand SMB (Small-Medium Business) sales and strengthen client relationships across a variety of industries (Beauty, Personal Care, Health Care, Pet, Tobacco, Alcohol, Brokers, and more).
NielsenIQ
Jul. 2023Dec. 2023

Solutions Consultant Analyst - POS and Consumer Panel Data

Circana
Jun. 2022Jul. 2023

Account Specialist - Data Analytics (Retail) - Nike, Meta, Google, Apple

Education

Michigan State University - Eli Broad College of Business
20202021

Master of Science in Marketing Research

  • Gained expertise in Microsoft Excel, Tableau Desktop, R-Programming, and IBM SPSS Statistics through hands-on projects.
University of Colorado at Boulder - Leeds School of Business
20162020

Bachelor of Science in Business Marketing

  • Magna Sum Laude, Leeds Scholars Program